[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:04.11,0:00:09.87,Default,,0000,0000,0000,,Whenever you bring up diversity,\Npeople's hearts tend to sink a little bit.
Dialogue: 0,0:00:09.87,0:00:13.03,Default,,0000,0000,0000,,They're like, "Oh my God,\NI'm going to have a lecture.
Dialogue: 0,0:00:13.03,0:00:16.10,Default,,0000,0000,0000,,I'm going to have to sit\Nthrough slides like this,
Dialogue: 0,0:00:16.10,0:00:19.60,Default,,0000,0000,0000,,with multicultural hands in the air,
Dialogue: 0,0:00:19.96,0:00:25.74,Default,,0000,0000,0000,,people of different races holding hands,\Ngiving each other high fives,
Dialogue: 0,0:00:25.74,0:00:27.63,Default,,0000,0000,0000,,holding each other,
Dialogue: 0,0:00:27.63,0:00:31.73,Default,,0000,0000,0000,,maybe holding the world,\Nholding the globe up -
Dialogue: 0,0:00:33.04,0:00:35.58,Default,,0000,0000,0000,,When we talk about diversity,
Dialogue: 0,0:00:35.58,0:00:37.42,Default,,0000,0000,0000,,we tend to do so
Dialogue: 0,0:00:37.42,0:00:43.85,Default,,0000,0000,0000,,in a really unimaginative,\Nstock-standard kind of way.
Dialogue: 0,0:00:44.80,0:00:48.90,Default,,0000,0000,0000,,And that's because people\Ndon't really want to talk about diversity.
Dialogue: 0,0:00:48.90,0:00:52.61,Default,,0000,0000,0000,,They don't want to talk\Nabout diversity in the workplace.
Dialogue: 0,0:00:52.61,0:00:55.59,Default,,0000,0000,0000,,It's just a problem\Nthat needs to be solved
Dialogue: 0,0:00:55.59,0:00:57.96,Default,,0000,0000,0000,,so that you can get on to other things.
Dialogue: 0,0:00:58.74,0:01:03.00,Default,,0000,0000,0000,,And that's an attitude\Nthat I've kind of come across a lot
Dialogue: 0,0:01:03.00,0:01:04.38,Default,,0000,0000,0000,,during my working life
Dialogue: 0,0:01:04.38,0:01:07.96,Default,,0000,0000,0000,,because, I mean, I don't want\Nto boast or anything,
Dialogue: 0,0:01:07.96,0:01:11.69,Default,,0000,0000,0000,,but in technical terms, I'm a three-fer:
Dialogue: 0,0:01:11.69,0:01:15.12,Default,,0000,0000,0000,,I'm brown, I'm gay, I'm female.
Dialogue: 0,0:01:15.12,0:01:17.91,Default,,0000,0000,0000,,I'm three minorities for the price of one.
Dialogue: 0,0:01:17.91,0:01:19.03,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:19.03,0:01:22.07,Default,,0000,0000,0000,,So, you know, I'm the triple threat,
Dialogue: 0,0:01:22.07,0:01:26.41,Default,,0000,0000,0000,,but I'm also the triple opportunity
Dialogue: 0,0:01:26.89,0:01:31.74,Default,,0000,0000,0000,,because when companies hire me,\Nthey get to tick three diversity boxes.
Dialogue: 0,0:01:31.74,0:01:32.94,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:32.94,0:01:35.05,Default,,0000,0000,0000,,They get three times the value,
Dialogue: 0,0:01:35.05,0:01:39.74,Default,,0000,0000,0000,,and they get someone to wheel out,\Nto show that they're not sexist,
Dialogue: 0,0:01:39.74,0:01:43.16,Default,,0000,0000,0000,,they're not homophobic,\Nthey're not racist.
Dialogue: 0,0:01:43.16,0:01:45.61,Default,,0000,0000,0000,,Because everybody's worried\Nabout that, obviously.
Dialogue: 0,0:01:45.61,0:01:51.14,Default,,0000,0000,0000,,The flip side of diversity\Nis discrimination,
Dialogue: 0,0:01:51.14,0:01:56.41,Default,,0000,0000,0000,,and diversity and discrimination\Nare huge issues at the moment,
Dialogue: 0,0:01:56.41,0:02:00.82,Default,,0000,0000,0000,,as our cities change,\Nas the demographics of our cities change,
Dialogue: 0,0:02:00.82,0:02:04.38,Default,,0000,0000,0000,,particularly now with the refugee crisis.
Dialogue: 0,0:02:04.80,0:02:10.23,Default,,0000,0000,0000,,But things are changing,\Nthe face of our cities is changing,
Dialogue: 0,0:02:10.23,0:02:14.35,Default,,0000,0000,0000,,but what's not changing\Nis the face of power:
Dialogue: 0,0:02:15.01,0:02:17.58,Default,,0000,0000,0000,,the people on our TVs,
Dialogue: 0,0:02:17.58,0:02:21.96,Default,,0000,0000,0000,,the people in the big board rooms,\Nupper management.
Dialogue: 0,0:02:21.96,0:02:25.14,Default,,0000,0000,0000,,That's still exactly the same.
Dialogue: 0,0:02:26.09,0:02:30.55,Default,,0000,0000,0000,,We still have institutionalized sexism.
Dialogue: 0,0:02:31.20,0:02:34.24,Default,,0000,0000,0000,,Did you know that, in the US,
Dialogue: 0,0:02:34.24,0:02:39.08,Default,,0000,0000,0000,,there are more guys called John\Nthat lead major companies
Dialogue: 0,0:02:39.08,0:02:41.75,Default,,0000,0000,0000,,than women leading major companies?
Dialogue: 0,0:02:41.75,0:02:43.94,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:44.53,0:02:46.92,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:02:50.55,0:02:54.33,Default,,0000,0000,0000,,There are actually 17,\Ncompared to 7 women.
Dialogue: 0,0:02:55.82,0:02:59.100,Default,,0000,0000,0000,,We also face institutionalized racism.
Dialogue: 0,0:02:59.100,0:03:03.86,Default,,0000,0000,0000,,I mean, it's well documented that\Nif you've got a foreign-sounding name,
Dialogue: 0,0:03:03.86,0:03:06.48,Default,,0000,0000,0000,,you have a harder time getting a job.
Dialogue: 0,0:03:06.48,0:03:08.32,Default,,0000,0000,0000,,There was a study done in Germany
Dialogue: 0,0:03:08.32,0:03:11.91,Default,,0000,0000,0000,,that found that if you have a name\Nthat sounds German,
Dialogue: 0,0:03:11.91,0:03:16.39,Default,,0000,0000,0000,,you're 14% more likely\Nto be called for an interview
Dialogue: 0,0:03:16.39,0:03:18.83,Default,,0000,0000,0000,,than if you have a name\Nthat sounds Turkish.
Dialogue: 0,0:03:18.83,0:03:21.07,Default,,0000,0000,0000,,And I mean, probably\Na lot of you are thinking,
Dialogue: 0,0:03:21.07,0:03:25.05,Default,,0000,0000,0000,,"Fourteen percent? I thought it would be\Na bit more than that, actually."
Dialogue: 0,0:03:26.90,0:03:30.23,Default,,0000,0000,0000,,This all really needs to change,
Dialogue: 0,0:03:30.23,0:03:33.58,Default,,0000,0000,0000,,and not just because\Nit's the right thing to do,
Dialogue: 0,0:03:33.58,0:03:36.84,Default,,0000,0000,0000,,but because it's\Nthe profitable thing to do.
Dialogue: 0,0:03:37.11,0:03:40.22,Default,,0000,0000,0000,,There are so many studies that show
Dialogue: 0,0:03:40.22,0:03:46.62,Default,,0000,0000,0000,,that increasing diversity in a company\Nmakes for a more successful company.
Dialogue: 0,0:03:46.62,0:03:53.36,Default,,0000,0000,0000,,For example, racially diverse teams\Noutperform non-diverse ones by 35%,
Dialogue: 0,0:03:53.36,0:03:54.98,Default,,0000,0000,0000,,according to Mackenzie,
Dialogue: 0,0:03:55.24,0:04:01.05,Default,,0000,0000,0000,,and teams where men and women are equal\Nearn 41% more revenue.
Dialogue: 0,0:04:02.98,0:04:05.81,Default,,0000,0000,0000,,So, here's the situation,\Nthis is where we are:
Dialogue: 0,0:04:05.81,0:04:10.04,Default,,0000,0000,0000,,we know that the corporate\Nworld needs to change,
Dialogue: 0,0:04:10.04,0:04:13.73,Default,,0000,0000,0000,,we know that there's\Na business case for changing,
Dialogue: 0,0:04:14.12,0:04:17.18,Default,,0000,0000,0000,,and yet nothing is changing.
Dialogue: 0,0:04:18.18,0:04:23.88,Default,,0000,0000,0000,,How do we go from talking about diversity\Nto actually making it happen?
Dialogue: 0,0:04:25.08,0:04:27.73,Default,,0000,0000,0000,,This is something I've been\Nthinking about for a while,
Dialogue: 0,0:04:27.73,0:04:31.97,Default,,0000,0000,0000,,and earlier this year,\NI had a kind of light-bulb moment,
Dialogue: 0,0:04:31.97,0:04:35.64,Default,,0000,0000,0000,,and I came up with a brilliant solution.
Dialogue: 0,0:04:35.64,0:04:37.96,Default,,0000,0000,0000,,So, I got a team together,
Dialogue: 0,0:04:37.96,0:04:41.90,Default,,0000,0000,0000,,and we started working\Non building this new service,
Dialogue: 0,0:04:42.71,0:04:46.11,Default,,0000,0000,0000,,a service that would really\Njust change the diversity debate
Dialogue: 0,0:04:46.11,0:04:49.76,Default,,0000,0000,0000,,and really solve the diversity\Nproblem once and for all.
Dialogue: 0,0:04:50.19,0:04:53.64,Default,,0000,0000,0000,,So, what is this\Nrevolutionary new service?
Dialogue: 0,0:04:54.03,0:04:57.16,Default,,0000,0000,0000,,Well, it's called Rent-A-Minority.
Dialogue: 0,0:04:58.31,0:05:02.08,Default,,0000,0000,0000,,I like to think of it\Nas an Uber for diversity.
Dialogue: 0,0:05:02.08,0:05:03.90,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:04.64,0:05:06.02,Default,,0000,0000,0000,,Because the thing is -
Dialogue: 0,0:05:06.02,0:05:09.27,Default,,0000,0000,0000,,[Get ethics with our ethics.\NWe have a minority for every occasion.]
Dialogue: 0,0:05:09.27,0:05:10.76,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:10.76,0:05:12.69,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:05:18.92,0:05:21.50,Default,,0000,0000,0000,,Diversity is difficult.
Dialogue: 0,0:05:21.50,0:05:24.47,Default,,0000,0000,0000,,It takes time, it takes resources,
Dialogue: 0,0:05:24.47,0:05:26.21,Default,,0000,0000,0000,,it takes energy.
Dialogue: 0,0:05:26.21,0:05:27.72,Default,,0000,0000,0000,,Companies don't have that time,
Dialogue: 0,0:05:27.72,0:05:30.57,Default,,0000,0000,0000,,they need to be getting on\Nwith what's really important.
Dialogue: 0,0:05:31.11,0:05:34.34,Default,,0000,0000,0000,,So, what we need is something\Nthat's quick and easy:
Dialogue: 0,0:05:34.34,0:05:36.58,Default,,0000,0000,0000,,diversity on demand.
Dialogue: 0,0:05:36.58,0:05:38.05,Default,,0000,0000,0000,,So how does this work?
Dialogue: 0,0:05:38.05,0:05:42.75,Default,,0000,0000,0000,,Well, if you are a minority,\Nyou can sign up on our website.
Dialogue: 0,0:05:42.75,0:05:45.09,Default,,0000,0000,0000,,We have a strict vetting procedure
Dialogue: 0,0:05:45.09,0:05:48.66,Default,,0000,0000,0000,,so that we ensure\Nwe only get the best minorities.
Dialogue: 0,0:05:48.66,0:05:50.41,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:50.41,0:05:53.96,Default,,0000,0000,0000,,You can see some\Nof our minorities featured here.
Dialogue: 0,0:05:54.55,0:05:55.83,Default,,0000,0000,0000,,So -
Dialogue: 0,0:05:55.83,0:05:57.84,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:00.85,0:06:03.27,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:06:07.74,0:06:12.13,Default,,0000,0000,0000,,A very popular category\Nis the ethnically ambiguous category
Dialogue: 0,0:06:12.13,0:06:13.84,Default,,0000,0000,0000,,because it's very, very versatile,
Dialogue: 0,0:06:13.84,0:06:16.63,Default,,0000,0000,0000,,it can be whatever\Nyou want them to be, really.
Dialogue: 0,0:06:16.63,0:06:18.44,Default,,0000,0000,0000,,We've got a smiling Muslim women:
Dialogue: 0,0:06:19.06,0:06:21.72,Default,,0000,0000,0000,,"Doesn't support ISIS\Nor your money back";
Dialogue: 0,0:06:21.72,0:06:23.49,Default,,0000,0000,0000,,intellectual black guy -
Dialogue: 0,0:06:23.49,0:06:27.06,Default,,0000,0000,0000,,Really, we've got a minority\Nfor every occasion.
Dialogue: 0,0:06:27.98,0:06:32.18,Default,,0000,0000,0000,,We work with clients to find\Nthe right minority for your needs.
Dialogue: 0,0:06:32.18,0:06:33.96,Default,,0000,0000,0000,,And our clients are very, very happy.
Dialogue: 0,0:06:33.96,0:06:38.69,Default,,0000,0000,0000,,We've got a long testimonial section\Nyou can check out on the website.
Dialogue: 0,0:06:38.69,0:06:41.70,Default,,0000,0000,0000,,[The best thing to happen to Indians\Nsince British colonialism.]
Dialogue: 0,0:06:41.70,0:06:43.99,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:44.76,0:06:47.60,Default,,0000,0000,0000,,I'm glad to see that some people\Ngot the joke here.
Dialogue: 0,0:06:47.60,0:06:49.81,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:52.98,0:06:55.45,Default,,0000,0000,0000,,Because it has been so successful,
Dialogue: 0,0:06:55.45,0:07:00.90,Default,,0000,0000,0000,,we are launching an ad campaign\Na bit later this year in New York.
Dialogue: 0,0:07:01.31,0:07:05.13,Default,,0000,0000,0000,,So, there may be some of you here\Nwho are still thinking,
Dialogue: 0,0:07:05.13,0:07:07.16,Default,,0000,0000,0000,,"Okay, what is going on?
Dialogue: 0,0:07:07.16,0:07:13.30,Default,,0000,0000,0000,,Why did TEDx invite\Nthis crazy person to our conference?
Dialogue: 0,0:07:13.30,0:07:15.22,Default,,0000,0000,0000,,Is this a joke?"
Dialogue: 0,0:07:15.74,0:07:17.66,Default,,0000,0000,0000,,And I've had that question a lot.
Dialogue: 0,0:07:17.66,0:07:20.06,Default,,0000,0000,0000,,A lot, a lot of people\Nhave asked me that question.
Dialogue: 0,0:07:20.06,0:07:25.20,Default,,0000,0000,0000,,So I even made a FAQ page\Nand put up the answer.
Dialogue: 0,0:07:26.60,0:07:29.62,Default,,0000,0000,0000,,And the answer is yes!
Dialogue: 0,0:07:29.62,0:07:30.72,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:07:30.72,0:07:32.55,Default,,0000,0000,0000,,It is a joke.
Dialogue: 0,0:07:33.87,0:07:37.98,Default,,0000,0000,0000,,But a lot of people\Ndidn't realize it was a joke.
Dialogue: 0,0:07:37.98,0:07:42.15,Default,,0000,0000,0000,,You know, I had a thousand people\Nsign up to be minorities.
Dialogue: 0,0:07:42.15,0:07:43.89,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:07:44.86,0:07:51.58,Default,,0000,0000,0000,,I even received genuine business inquiries\Nfrom big companies, that I won't name,
Dialogue: 0,0:07:52.41,0:07:54.58,Default,,0000,0000,0000,,asking about the service.
Dialogue: 0,0:07:55.92,0:07:59.14,Default,,0000,0000,0000,,In fact, I think I could have made\Na lot of money out of the company
Dialogue: 0,0:07:59.14,0:08:00.72,Default,,0000,0000,0000,,if I'd monetized it.
Dialogue: 0,0:08:00.72,0:08:02.53,Default,,0000,0000,0000,,It might be a missed opportunity.
Dialogue: 0,0:08:02.89,0:08:07.63,Default,,0000,0000,0000,,So, the reason some people\Ndidn't realize it was a joke
Dialogue: 0,0:08:07.63,0:08:12.58,Default,,0000,0000,0000,,is because Rent-A-Minority\Nis very close, scarily close,
Dialogue: 0,0:08:12.58,0:08:17.98,Default,,0000,0000,0000,,to the way that a lot of companies\Ndeal with the diversity question,
Dialogue: 0,0:08:17.98,0:08:21.79,Default,,0000,0000,0000,,a very superficial approach to diversity,
Dialogue: 0,0:08:21.79,0:08:24.82,Default,,0000,0000,0000,,that actually makes the whole issue worse,
Dialogue: 0,0:08:24.82,0:08:27.48,Default,,0000,0000,0000,,because there are\Nso many studies that show
Dialogue: 0,0:08:27.48,0:08:34.20,Default,,0000,0000,0000,,that people find diversity training,\Nenforced diversity training, awful.
Dialogue: 0,0:08:34.20,0:08:37.86,Default,,0000,0000,0000,,It makes a lot of white men\Nfeel very resentful.
Dialogue: 0,0:08:37.86,0:08:40.71,Default,,0000,0000,0000,,It actually increases prejudice
Dialogue: 0,0:08:40.71,0:08:43.47,Default,,0000,0000,0000,,because a lot of people\Nsuddenly think, you know,
Dialogue: 0,0:08:43.47,0:08:44.98,Default,,0000,0000,0000,,that if you're someone like me,
Dialogue: 0,0:08:44.98,0:08:47.29,Default,,0000,0000,0000,,you've suddenly got\Nan escalator to the top,
Dialogue: 0,0:08:47.29,0:08:49.70,Default,,0000,0000,0000,,everything's stacked up for you.
Dialogue: 0,0:08:50.03,0:08:51.48,Default,,0000,0000,0000,,The thing is it's really not
Dialogue: 0,0:08:51.48,0:08:53.22,Default,,0000,0000,0000,,because what we're not doing
Dialogue: 0,0:08:53.22,0:08:56.12,Default,,0000,0000,0000,,is we are not getting rid\Nof institutional inequality,
Dialogue: 0,0:08:56.12,0:08:58.66,Default,,0000,0000,0000,,we're not getting rid of the barriers
Dialogue: 0,0:08:58.66,0:09:02.67,Default,,0000,0000,0000,,that stop companies\Nfrom becoming more equal.
Dialogue: 0,0:09:02.67,0:09:06.82,Default,,0000,0000,0000,,All we're doing is\Nthis very surface-level tokenism.
Dialogue: 0,0:09:06.82,0:09:09.47,Default,,0000,0000,0000,,That means that if you\Nare someone like me,
Dialogue: 0,0:09:09.47,0:09:11.60,Default,,0000,0000,0000,,every time you do have a success,
Dialogue: 0,0:09:11.60,0:09:18.08,Default,,0000,0000,0000,,people are very quick to attribute it\Nto tokenism or to diversity schemes,
Dialogue: 0,0:09:18.08,0:09:20.57,Default,,0000,0000,0000,,or, "You only got that\Nbecause you are a woman,"
Dialogue: 0,0:09:20.57,0:09:22.64,Default,,0000,0000,0000,,or, "Because you're brown."
Dialogue: 0,0:09:23.38,0:09:25.80,Default,,0000,0000,0000,,And I actually got\Na lot of people writing in to me
Dialogue: 0,0:09:25.80,0:09:30.64,Default,,0000,0000,0000,,and saying how they've felt\Nthat reflected their own experience.
Dialogue: 0,0:09:30.64,0:09:35.26,Default,,0000,0000,0000,,There's a section of the website now\Nwith people's stories and anecdotes in it.
Dialogue: 0,0:09:35.26,0:09:39.18,Default,,0000,0000,0000,,And the thing is, you know, sometimes\Npeople do get jobs because of tokenism.
Dialogue: 0,0:09:39.18,0:09:41.18,Default,,0000,0000,0000,,That doesn't help anyone.
Dialogue: 0,0:09:41.18,0:09:43.99,Default,,0000,0000,0000,,There was this one woman\Nwho wrote in to me,
Dialogue: 0,0:09:43.99,0:09:48.74,Default,,0000,0000,0000,,and she said that she had recently taken\Na role at a business consulting firm.
Dialogue: 0,0:09:48.74,0:09:51.97,Default,,0000,0000,0000,,It was previosuly occupied\Nby a smiley Asian woman,
Dialogue: 0,0:09:51.97,0:09:55.11,Default,,0000,0000,0000,,a very sort of ambiguously Asian woman.
Dialogue: 0,0:09:55.11,0:09:57.43,Default,,0000,0000,0000,,She left, they hired her.
Dialogue: 0,0:09:57.43,0:09:59.82,Default,,0000,0000,0000,,She was the only person\Nof color in the company,
Dialogue: 0,0:09:59.82,0:10:04.59,Default,,0000,0000,0000,,and it was clear that she'd just taken\Nthat one slot of "ethnically ambiguous."
Dialogue: 0,0:10:05.33,0:10:10.38,Default,,0000,0000,0000,,Again, it doesn't help anyone.\NIt makes the situation so much worse.
Dialogue: 0,0:10:11.79,0:10:18.46,Default,,0000,0000,0000,,So, Rent-A-Minority was\Na fake solution to a very real problem.
Dialogue: 0,0:10:19.22,0:10:21.36,Default,,0000,0000,0000,,What's the real solution?
Dialogue: 0,0:10:21.90,0:10:24.81,Default,,0000,0000,0000,,Well, I've got bad news\Nand I've got good news.
Dialogue: 0,0:10:25.34,0:10:28.56,Default,,0000,0000,0000,,The bad news is that\Nthere is no quick solution,
Dialogue: 0,0:10:28.56,0:10:30.16,Default,,0000,0000,0000,,there's no silver bullet.
Dialogue: 0,0:10:30.16,0:10:32.57,Default,,0000,0000,0000,,It takes time; it takes effort.
Dialogue: 0,0:10:33.08,0:10:38.08,Default,,0000,0000,0000,,However, the good news is\Nthat diversity is a serious issue,
Dialogue: 0,0:10:38.08,0:10:41.72,Default,,0000,0000,0000,,but we don't need to take it so seriously.
Dialogue: 0,0:10:41.72,0:10:45.36,Default,,0000,0000,0000,,One of the reasons I set up\NRent-A-Minority was because I think
Dialogue: 0,0:10:45.36,0:10:49.24,Default,,0000,0000,0000,,that one of the things holding us back\Nis that nobody talks about it
Dialogue: 0,0:10:49.24,0:10:52.44,Default,,0000,0000,0000,,because they don't want\Nto be seen as racist or sexist,
Dialogue: 0,0:10:52.44,0:10:54.39,Default,,0000,0000,0000,,they don't want to step on people's toes,
Dialogue: 0,0:10:54.39,0:10:57.45,Default,,0000,0000,0000,,that this sort of inability\Nto talk about it properly
Dialogue: 0,0:10:57.45,0:10:59.91,Default,,0000,0000,0000,,actually contributes to the problem.
Dialogue: 0,0:10:59.91,0:11:04.52,Default,,0000,0000,0000,,So, I think we shouldn't be afraid\Nto find humor in the situation,
Dialogue: 0,0:11:04.52,0:11:06.36,Default,,0000,0000,0000,,because as Mark Twain said,
Dialogue: 0,0:11:06.36,0:11:09.70,Default,,0000,0000,0000,,the human race has only one\Nreally effective weapon,
Dialogue: 0,0:11:09.70,0:11:11.51,Default,,0000,0000,0000,,and that's laughter.
Dialogue: 0,0:11:11.86,0:11:16.53,Default,,0000,0000,0000,,The other good news is that all of us\Ncan be doing small things
Dialogue: 0,0:11:16.53,0:11:19.28,Default,,0000,0000,0000,,that louder up to big changes.
Dialogue: 0,0:11:19.28,0:11:22.06,Default,,0000,0000,0000,,And by "all of us," I do mean all of us.
Dialogue: 0,0:11:22.46,0:11:24.98,Default,,0000,0000,0000,,Diversity isn't something that HR fixes.
Dialogue: 0,0:11:24.98,0:11:27.26,Default,,0000,0000,0000,,It's something that everyone\Nis responsible for
Dialogue: 0,0:11:27.26,0:11:30.99,Default,,0000,0000,0000,,and everybody should\Nbe doing something about.
Dialogue: 0,0:11:31.58,0:11:33.72,Default,,0000,0000,0000,,So, what can you do?
Dialogue: 0,0:11:33.72,0:11:38.27,Default,,0000,0000,0000,,Well, if you're in HR\Nor you're responsible for recruiting,
Dialogue: 0,0:11:38.27,0:11:42.96,Default,,0000,0000,0000,,you might want to think about ways\Nthat you can reduce your unconscious bias.
Dialogue: 0,0:11:44.95,0:11:46.81,Default,,0000,0000,0000,,In the 1970s,
Dialogue: 0,0:11:47.28,0:11:49.99,Default,,0000,0000,0000,,symphony orchestras were all white men,
Dialogue: 0,0:11:49.99,0:11:52.36,Default,,0000,0000,0000,,and they thought,\N"Let's do something about this."
Dialogue: 0,0:11:52.36,0:11:54.37,Default,,0000,0000,0000,,So, they set up blind auditions
Dialogue: 0,0:11:54.37,0:11:58.55,Default,,0000,0000,0000,,where musicians actually\Nauditioned behind a screen,
Dialogue: 0,0:11:58.55,0:12:01.64,Default,,0000,0000,0000,,so you couldn't see if it was a woman\Nor the color of their skin.
Dialogue: 0,0:12:01.64,0:12:02.64,Default,,0000,0000,0000,,They found
Dialogue: 0,0:12:02.64,0:12:07.38,Default,,0000,0000,0000,,that it actually brought the number of\Nwomen getting accepted into orchestras up
Dialogue: 0,0:12:07.38,0:12:10.38,Default,,0000,0000,0000,,from between 25% to 46%,
Dialogue: 0,0:12:10.38,0:12:12.18,Default,,0000,0000,0000,,depending on the study.
Dialogue: 0,0:12:13.04,0:12:14.83,Default,,0000,0000,0000,,A company called GapJumpers
Dialogue: 0,0:12:14.83,0:12:18.41,Default,,0000,0000,0000,,has now started to take\Nthis idea of blind auditions
Dialogue: 0,0:12:18.41,0:12:21.34,Default,,0000,0000,0000,,and apply it to the corporate world.
Dialogue: 0,0:12:21.34,0:12:24.68,Default,,0000,0000,0000,,So instead of looking through\Npeople's CVs to find candidates,
Dialogue: 0,0:12:24.68,0:12:27.80,Default,,0000,0000,0000,,you can assign them\Nchallenges anonymously.
Dialogue: 0,0:12:28.50,0:12:29.73,Default,,0000,0000,0000,,And what they found
Dialogue: 0,0:12:29.73,0:12:34.98,Default,,0000,0000,0000,,is that they've got 60% more minority\Napplicants selected for interviews
Dialogue: 0,0:12:34.98,0:12:37.22,Default,,0000,0000,0000,,as compared to CV screenings,
Dialogue: 0,0:12:37.65,0:12:43.09,Default,,0000,0000,0000,,and they've got 125% more women selected\Ncompared to CV screenings.
Dialogue: 0,0:12:43.09,0:12:45.11,Default,,0000,0000,0000,,So suddenly, that question of,
Dialogue: 0,0:12:45.11,0:12:48.69,Default,,0000,0000,0000,,"Oh, we couldn't find the best candidate,\Nit's all about the best candidate,
Dialogue: 0,0:12:48.69,0:12:50.23,Default,,0000,0000,0000,,we just can't find them,"
Dialogue: 0,0:12:50.23,0:12:53.29,Default,,0000,0000,0000,,it's started to sound a bit false\Nbecause they are all out there.
Dialogue: 0,0:12:53.29,0:12:57.12,Default,,0000,0000,0000,,That is, unconscious bias\Nis getting in the way.
Dialogue: 0,0:12:58.65,0:13:02.10,Default,,0000,0000,0000,,Another thing everyone can do\Nis just say something.
Dialogue: 0,0:13:02.10,0:13:05.12,Default,,0000,0000,0000,,If nobody says anything, nothing changes.
Dialogue: 0,0:13:05.12,0:13:07.99,Default,,0000,0000,0000,,So, if you are in a room,\Nin a meeting, in a company,
Dialogue: 0,0:13:07.99,0:13:12.58,Default,,0000,0000,0000,,and it's all just the same sort of persons\Nsitting around the table,
Dialogue: 0,0:13:12.58,0:13:14.58,Default,,0000,0000,0000,,go and talk to your manager, you know.
Dialogue: 0,0:13:14.58,0:13:16.03,Default,,0000,0000,0000,,Talk about it, make a comment.
Dialogue: 0,0:13:16.03,0:13:19.03,Default,,0000,0000,0000,,You don't want to be\Nin a company that's like that.
Dialogue: 0,0:13:20.12,0:13:24.79,Default,,0000,0000,0000,,Another thing we can all be doing is just\Nfinding ways to prove again and again
Dialogue: 0,0:13:24.79,0:13:28.97,Default,,0000,0000,0000,,that diversity is beneficial,\Nthat is does have a positive effect,
Dialogue: 0,0:13:28.97,0:13:31.91,Default,,0000,0000,0000,,it's not just political correctness.
Dialogue: 0,0:13:31.91,0:13:34.79,Default,,0000,0000,0000,,That, by the way, isn't\Nthe mathematical proof for diversity.
Dialogue: 0,0:13:34.79,0:13:36.55,Default,,0000,0000,0000,,I'm not sure there is one.
Dialogue: 0,0:13:36.55,0:13:42.16,Default,,0000,0000,0000,,But we can all be doing these experiments\Nand finding ways to prove it.
Dialogue: 0,0:13:42.16,0:13:45.28,Default,,0000,0000,0000,,For example, in London,\Nin the advertising industry,
Dialogue: 0,0:13:45.28,0:13:48.04,Default,,0000,0000,0000,,a group of five creative\Ndirectors got together
Dialogue: 0,0:13:48.04,0:13:53.03,Default,,0000,0000,0000,,and they initiated this thing called\NThe Great British Diversity Experiment.
Dialogue: 0,0:13:53.03,0:13:56.40,Default,,0000,0000,0000,,And what they did was they got 120 people\Nfrom different backgrounds,
Dialogue: 0,0:13:56.40,0:14:00.11,Default,,0000,0000,0000,,they put them in teams,\Nthey got them to solve a live brief
Dialogue: 0,0:14:00.11,0:14:03.62,Default,,0000,0000,0000,,and they had researchers\Nethnographically studying them
Dialogue: 0,0:14:03.62,0:14:08.35,Default,,0000,0000,0000,,to see how they interacted compared\Nto if it was a homogeneous group.
Dialogue: 0,0:14:08.35,0:14:11.82,Default,,0000,0000,0000,,And they found that, yes,\Nbeing in a diverse group -
Dialogue: 0,0:14:11.82,0:14:13.33,Default,,0000,0000,0000,,and this is common sense -
Dialogue: 0,0:14:13.33,0:14:14.94,Default,,0000,0000,0000,,it makes you more creative.
Dialogue: 0,0:14:14.94,0:14:18.21,Default,,0000,0000,0000,,Because you get so many more\Ndifferent perspectives,
Dialogue: 0,0:14:18.21,0:14:20.65,Default,,0000,0000,0000,,you connect the dots in different ways.
Dialogue: 0,0:14:21.29,0:14:23.40,Default,,0000,0000,0000,,And they issued a report\Nat the end of this
Dialogue: 0,0:14:23.40,0:14:28.03,Default,,0000,0000,0000,,and they said, you know,\Ndiversity is the new Darwinism.
Dialogue: 0,0:14:28.46,0:14:30.97,Default,,0000,0000,0000,,And this is absolutely right.
Dialogue: 0,0:14:31.29,0:14:35.52,Default,,0000,0000,0000,,The world is changing\Nwhether you like it or not,
Dialogue: 0,0:14:35.52,0:14:39.52,Default,,0000,0000,0000,,and companies have\Nto evolve or go extinct.
Dialogue: 0,0:14:40.11,0:14:44.18,Default,,0000,0000,0000,,And tokenism is not evolving.
Dialogue: 0,0:14:47.72,0:14:50.48,Default,,0000,0000,0000,,Finally, what I'd really urge
Dialogue: 0,0:14:50.48,0:14:55.22,Default,,0000,0000,0000,,is that we just get rid\Nof the word "diversity" altogether
Dialogue: 0,0:14:55.73,0:14:57.86,Default,,0000,0000,0000,,because the thing about diversity
Dialogue: 0,0:14:57.86,0:15:01.68,Default,,0000,0000,0000,,is that it assumes\Nthat there is a nucleus of normal:
Dialogue: 0,0:15:01.68,0:15:04.24,Default,,0000,0000,0000,,it's pro straight, white men called John.
Dialogue: 0,0:15:04.90,0:15:07.46,Default,,0000,0000,0000,,Everyone else is "diverse."
Dialogue: 0,0:15:07.79,0:15:09.93,Default,,0000,0000,0000,,That's so patently wrong.
Dialogue: 0,0:15:09.93,0:15:13.49,Default,,0000,0000,0000,,The world has changed so much\Nand will continue to,
Dialogue: 0,0:15:13.49,0:15:17.72,Default,,0000,0000,0000,,and diversity now is the new normal.
Dialogue: 0,0:15:18.79,0:15:19.83,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:15:19.83,0:15:21.88,Default,,0000,0000,0000,,(Applause)