[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.28,0:00:04.99,Default,,0000,0000,0000,,Twelve false advertising scandals that cost some brands millions of dollars.
Dialogue: 0,0:00:05.48,0:00:07.43,Default,,0000,0000,0000,,It doesn't pay to deceive the public.
Dialogue: 0,0:00:07.60,0:00:08.44,Default,,0000,0000,0000,,In advertising,
Dialogue: 0,0:00:08.52,0:00:12.64,Default,,0000,0000,0000,,there's a big difference between pushing the truth and making false claims.
Dialogue: 0,0:00:12.80,0:00:16.00,Default,,0000,0000,0000,,Many companies have been caught out for peddling mediocre products
Dialogue: 0,0:00:16.00,0:00:20.64,Default,,0000,0000,0000,,using wild claims like scientifically proven with guaranteed results.
Dialogue: 0,0:00:20.88,0:00:22.39,Default,,0000,0000,0000,,For companies that cross the line,
Dialogue: 0,0:00:22.52,0:00:25.24,Default,,0000,0000,0000,,it can cost millions and lead to a damaged reputation.
Dialogue: 0,0:00:25.77,0:00:30.17,Default,,0000,0000,0000,,Here are 12 examples of false advertising scandals that have rocked big brands.
Dialogue: 0,0:00:30.21,0:00:31.13,Default,,0000,0000,0000,,Some are still ongoing,
Dialogue: 0,0:00:31.25,0:00:33.16,Default,,0000,0000,0000,,and not all companies have had to pay up,
Dialogue: 0,0:00:33.37,0:00:36.80,Default,,0000,0000,0000,,but each dealt with a fair amount of negative publicity.
Dialogue: 0,0:00:37.25,0:00:38.28,Default,,0000,0000,0000,,Coming in at number 1,
Dialogue: 0,0:00:38.45,0:00:42.68,Default,,0000,0000,0000,,Activia yogurt said it had special bacterial ingredients.
Dialogue: 0,0:00:42.97,0:00:47.25,Default,,0000,0000,0000,,Ads for Dan Activia brand yogurt landed the company with a class action
Dialogue: 0,0:00:47.70,0:00:51.40,Default,,0000,0000,0000,,settlement of $45 million in 2010,
Dialogue: 0,0:00:51.60,0:00:52.99,Default,,0000,0000,0000,,according to ABC News.
Dialogue: 0,0:00:53.32,0:00:57.84,Default,,0000,0000,0000,,The yogurts were marketed as being clinically and scientifically proven to
Dialogue: 0,0:00:57.84,0:01:01.24,Default,,0000,0000,0000,,boost your immune system and able to help to regulate digestion.
Dialogue: 0,0:01:01.48,0:01:02.72,Default,,0000,0000,0000,,The Activia ad campaign,
Dialogue: 0,0:01:02.80,0:01:04.93,Default,,0000,0000,0000,,fronted by actress Jamie Lee Curtis,
Dialogue: 0,0:01:05.00,0:01:07.76,Default,,0000,0000,0000,,claimed that the yogurt had special bacterial ingredients.
Dialogue: 0,0:01:07.80,0:01:08.35,Default,,0000,0000,0000,,As a result,
Dialogue: 0,0:01:08.48,0:01:09.11,Default,,0000,0000,0000,,the yogurt was
Dialogue: 0,0:01:09.23,0:01:12.70,Default,,0000,0000,0000,,sold at 30% higher prices than other similar products.
Dialogue: 0,0:01:12.95,0:01:13.26,Default,,0000,0000,0000,,However,
Dialogue: 0,0:01:13.31,0:01:17.24,Default,,0000,0000,0000,,the Cleveland judge overseeing the case said that these claims were unproven.
Dialogue: 0,0:01:17.47,0:01:19.79,Default,,0000,0000,0000,,The lawsuit against Dannon began in 2008
Dialogue: 0,0:01:19.79,0:01:22.14,Default,,0000,0000,0000,,when consumer Trish Wiener lodged a complaint.
Dialogue: 0,0:01:22.39,0:01:24.99,Default,,0000,0000,0000,,On top of the fine of $45 million,
Dialogue: 0,0:01:25.15,0:01:27.06,Default,,0000,0000,0000,,Dannon was ordered to remove clinically
Dialogue: 0,0:01:27.06,0:01:29.74,Default,,0000,0000,0000,,and scientifically proven from its labels,
Dialogue: 0,0:01:29.75,0:01:30.96,Default,,0000,0000,0000,,according to ABC.
Dialogue: 0,0:01:31.47,0:01:36.18,Default,,0000,0000,0000,,Phrases similar to clinical studies show were deemed permissible.
Dialogue: 0,0:01:36.62,0:01:39.41,Default,,0000,0000,0000,,Dannon denied any wrongdoing and claimed it settled a
Dialogue: 0,0:01:39.41,0:01:42.48,Default,,0000,0000,0000,,lawsuit to avoid the cost and distraction of litigation.
Dialogue: 0,0:01:42.80,0:01:43.77,Default,,0000,0000,0000,,Coming in at 2,
Dialogue: 0,0:01:43.97,0:01:47.20,Default,,0000,0000,0000,,Red Bull said it could give you wings.
Dialogue: 0,0:01:47.37,0:01:51.60,Default,,0000,0000,0000,,Energy drink company Red Bull was sued in 2014 for its slogan,
Dialogue: 0,0:01:51.73,0:01:53.52,Default,,0000,0000,0000,,"Red Bull gives you wiiings."
Dialogue: 0,0:01:53.61,0:01:55.81,Default,,0000,0000,0000,,The company settled the class action case by
Dialogue: 0,0:01:55.81,0:01:59.32,Default,,0000,0000,0000,,agreeing to pay out a maximum of $13 million
Dialogue: 0,0:01:59.69,0:02:03.49,Default,,0000,0000,0000,,including $10 to every U.S. consumer who had bought the drink since 2002.
Dialogue: 0,0:02:04.25,0:02:06.08,Default,,0000,0000,0000,,The tagline which the company has used
Dialogue: 0,0:02:06.08,0:02:08.61,Default,,0000,0000,0000,,for nearly two decades went alongside marketing
Dialogue: 0,0:02:08.61,0:02:10.73,Default,,0000,0000,0000,,claims that the caffeinated drink could improve
Dialogue: 0,0:02:10.73,0:02:13.60,Default,,0000,0000,0000,,a consumer's concentration and reaction speed.
Dialogue: 0,0:02:13.97,0:02:16.65,Default,,0000,0000,0000,,Benjamin Careathers was one of several consumers who
Dialogue: 0,0:02:16.65,0:02:19.08,Default,,0000,0000,0000,,brought the case against the Austrian Drinks Company.
Dialogue: 0,0:02:19.37,0:02:22.28,Default,,0000,0000,0000,,He said he was a regular consumer of Red Bull for 10 years,
Dialogue: 0,0:02:22.37,0:02:24.85,Default,,0000,0000,0000,,but that he had not developed wings or shown
Dialogue: 0,0:02:24.85,0:02:27.84,Default,,0000,0000,0000,,any signs of improved intellectual or physical abilities.
Dialogue: 0,0:02:27.97,0:02:30.40,Default,,0000,0000,0000,,Red Bull released this statement following the settlement.
Dialogue: 0,0:02:31.02,0:02:34.81,Default,,0000,0000,0000,,Red Bull settled the lawsuit to avoid the cost and distraction of litigation.
Dialogue: 0,0:02:35.02,0:02:35.37,Default,,0000,0000,0000,,However,
Dialogue: 0,0:02:35.62,0:02:39.06,Default,,0000,0000,0000,,Red Bull maintains that its marketing and labeling have always been
Dialogue: 0,0:02:39.06,0:02:43.65,Default,,0000,0000,0000,,truthful and accurate and denies any and all wrongdoing or liability.
Dialogue: 0,0:02:43.94,0:02:44.94,Default,,0000,0000,0000,,Coming in at #3,
Dialogue: 0,0:02:45.14,0:02:47.74,Default,,0000,0000,0000,,Tesco was criticized for an ad in response to
Dialogue: 0,0:02:47.74,0:02:51.13,Default,,0000,0000,0000,,the horse meat scandal which suggested the problem affected
Dialogue: 0,0:02:51.50,0:02:53.55,Default,,0000,0000,0000,,the whole food industry.
Dialogue: 0,0:02:54.02,0:02:55.54,Default,,0000,0000,0000,,In 2013,
Dialogue: 0,0:02:55.82,0:02:59.53,Default,,0000,0000,0000,,UK supermarket chain Tesco was criticized after it ran a misleading
Dialogue: 0,0:02:59.53,0:03:02.09,Default,,0000,0000,0000,,ad campaign in the wake of its horse meat scandal,
Dialogue: 0,0:03:02.34,0:03:03.57,Default,,0000,0000,0000,,according to The Telegraph.
Dialogue: 0,0:03:03.78,0:03:07.22,Default,,0000,0000,0000,,The supermarket had been caught selling beef contaminated with horse
Dialogue: 0,0:03:07.22,0:03:09.72,Default,,0000,0000,0000,,meat in some of its burgers and ready meals.
Dialogue: 0,0:03:09.82,0:03:12.26,Default,,0000,0000,0000,,In an attempt to recover from the PR disaster,
Dialogue: 0,0:03:12.42,0:03:15.87,Default,,0000,0000,0000,,Tesco ran a two-page spread in national newspapers with the headline,
Dialogue: 0,0:03:15.98,0:03:16.22,Default,,0000,0000,0000,,What
Dialogue: 0,0:03:16.35,0:03:17.77,Default,,0000,0000,0000,,burgers have taught us?
Dialogue: 0,0:03:18.06,0:03:18.54,Default,,0000,0000,0000,,In the ad,
Dialogue: 0,0:03:18.66,0:03:21.32,Default,,0000,0000,0000,,Tesco was criticized for implying that the whole meat
Dialogue: 0,0:03:21.32,0:03:23.77,Default,,0000,0000,0000,,industry was implicated in the horse meat fiasco,
Dialogue: 0,0:03:23.98,0:03:25.21,Default,,0000,0000,0000,,which was untrue.
Dialogue: 0,0:03:25.38,0:03:28.98,Default,,0000,0000,0000,,The UK advertising regulator ASA banned the campaign.
Dialogue: 0,0:03:29.21,0:03:30.90,Default,,0000,0000,0000,,Nearly 300 million pounds,
Dialogue: 0,0:03:31.02,0:03:33.77,Default,,0000,0000,0000,,that's almost $432 million
Dialogue: 0,0:03:33.98,0:03:37.26,Default,,0000,0000,0000,,was wiped off the value of Tesco following the horse meat scandal,
Dialogue: 0,0:03:37.46,0:03:38.70,Default,,0000,0000,0000,,according to The Guardian.
Dialogue: 0,0:03:39.14,0:03:40.13,Default,,0000,0000,0000,,At number 4,
Dialogue: 0,0:03:40.42,0:03:43.90,Default,,0000,0000,0000,,Kellogg's said Rice Krispies could boost your immune system.
Dialogue: 0,0:03:44.55,0:03:48.37,Default,,0000,0000,0000,,Kellogg's Popular Rice Krispies cereal had a crisis in 2010 when the
Dialogue: 0,0:03:48.37,0:03:50.63,Default,,0000,0000,0000,,brand was accused of misleading consumers
Dialogue: 0,0:03:50.63,0:03:52.94,Default,,0000,0000,0000,,about the product's immunity boosting properties,
Dialogue: 0,0:03:53.12,0:03:54.41,Default,,0000,0000,0000,,according to CNN.
Dialogue: 0,0:03:54.55,0:03:56.68,Default,,0000,0000,0000,,The Federal Trade Commission ordered Kellogg to
Dialogue: 0,0:03:56.68,0:03:58.71,Default,,0000,0000,0000,,halt all advertising that claimed that the
Dialogue: 0,0:03:58.71,0:04:02.67,Default,,0000,0000,0000,,cereal improved the child's immunity with 25%
Dialogue: 0,0:04:02.67,0:04:05.40,Default,,0000,0000,0000,,daily value of antioxidants and nutrients,
Dialogue: 0,0:04:05.42,0:04:06.15,Default,,0000,0000,0000,,vitamins A,
Dialogue: 0,0:04:06.27,0:04:06.54,Default,,0000,0000,0000,,B,
Dialogue: 0,0:04:06.67,0:04:06.98,Default,,0000,0000,0000,,C,
Dialogue: 0,0:04:06.99,0:04:07.76,Default,,0000,0000,0000,,and E,
Dialogue: 0,0:04:08.03,0:04:10.18,Default,,0000,0000,0000,,stating the claims were dubious.
Dialogue: 0,0:04:10.77,0:04:13.51,Default,,0000,0000,0000,,The case was settled in 2011.
Dialogue: 0,0:04:13.62,0:04:17.85,Default,,0000,0000,0000,,Kellogg agreed to pay $2.5 million to affected consumers,
Dialogue: 0,0:04:17.98,0:04:22.97,Default,,0000,0000,0000,,as well as donating $2.5 million worth of Kellogg products to charity,
Dialogue: 0,0:04:23.26,0:04:25.30,Default,,0000,0000,0000,,according to Law360.
Dialogue: 0,0:04:25.70,0:04:27.18,Default,,0000,0000,0000,,And straight in at number 5,
Dialogue: 0,0:04:27.38,0:04:28.37,Default,,0000,0000,0000,,Kellogg again.
Dialogue: 0,0:04:28.66,0:04:28.98,Default,,0000,0000,0000,,Later,
Dialogue: 0,0:04:29.10,0:04:31.66,Default,,0000,0000,0000,,Kellogg said Mini Wheats could make you smarter.
Dialogue: 0,0:04:32.38,0:04:33.96,Default,,0000,0000,0000,,In 2013,
Dialogue: 0,0:04:34.17,0:04:36.12,Default,,0000,0000,0000,,Kellogg was in even more trouble.
Dialogue: 0,0:04:36.26,0:04:39.05,Default,,0000,0000,0000,,The company agreed to pay $4 million for false
Dialogue: 0,0:04:39.05,0:04:42.29,Default,,0000,0000,0000,,advertising claims it made about frosted Mini Wheats.
Dialogue: 0,0:04:42.41,0:04:44.65,Default,,0000,0000,0000,,The cereal company had falsely claimed that
Dialogue: 0,0:04:44.65,0:04:47.68,Default,,0000,0000,0000,,the Mini Wheats improved children's attentiveness,
Dialogue: 0,0:04:47.97,0:04:48.36,Default,,0000,0000,0000,,memory,
Dialogue: 0,0:04:48.45,0:04:50.67,Default,,0000,0000,0000,,and other cognitive functions.
Dialogue: 0,0:04:50.81,0:04:52.62,Default,,0000,0000,0000,,According to Associated Press,
Dialogue: 0,0:04:52.64,0:04:55.25,Default,,0000,0000,0000,,the ad campaign claimed that the breakfast cereal
Dialogue: 0,0:04:55.25,0:04:58.34,Default,,0000,0000,0000,,could improve a child's focus by nearly 20%.
Dialogue: 0,0:04:58.41,0:04:59.04,Default,,0000,0000,0000,,In its defense, Kellogg
Dialogue: 0,0:04:59.62,0:05:02.50,Default,,0000,0000,0000,,said that the ad campaign ran for 4 years previously and
Dialogue: 0,0:05:02.50,0:05:05.17,Default,,0000,0000,0000,,that it had since adjusted its claims about the cereal.
Dialogue: 0,0:05:05.53,0:05:09.34,Default,,0000,0000,0000,,Kellogg also noted that it has a long history of responsible advertising.
Dialogue: 0,0:05:09.50,0:05:12.25,Default,,0000,0000,0000,,People who consumed the cereal during the time the ad ran,
Dialogue: 0,0:05:12.34,0:05:14.22,Default,,0000,0000,0000,,which was during January 28,
Dialogue: 0,0:05:14.45,0:05:16.30,Default,,0000,0000,0000,,2009 to October 1,
Dialogue: 0,0:05:16.38,0:05:17.61,Default,,0000,0000,0000,,2009,
Dialogue: 0,0:05:17.82,0:05:23.93,Default,,0000,0000,0000,,were allowed to claim back $5 per box with a maximum of $15 per customer,
Dialogue: 0,0:05:24.30,0:05:26.24,Default,,0000,0000,0000,,according to Associated Press.
Dialogue: 0,0:05:26.48,0:05:27.49,Default,,0000,0000,0000,,Coming in at number 6,
Dialogue: 0,0:05:27.63,0:05:31.22,Default,,0000,0000,0000,,New Balance said its shoe could help wearers burn calories.
Dialogue: 0,0:05:31.52,0:05:35.54,Default,,0000,0000,0000,,New Balance was accused of false advertising in 2011 over a
Dialogue: 0,0:05:35.54,0:05:38.70,Default,,0000,0000,0000,,sneaker range that it claimed could help wearers burn calories,
Dialogue: 0,0:05:38.87,0:05:40.10,Default,,0000,0000,0000,,according to Reuters.
Dialogue: 0,0:05:40.47,0:05:43.70,Default,,0000,0000,0000,,Studies found that there were no health benefits from wearing the shoe.
Dialogue: 0,0:05:43.83,0:05:47.55,Default,,0000,0000,0000,,The toning sneaker claimed to use hidden brand technology and
Dialogue: 0,0:05:47.55,0:05:50.95,Default,,0000,0000,0000,,was advertised as calorie burners that activated the glutes,
Dialogue: 0,0:05:51.03,0:05:51.51,Default,,0000,0000,0000,,quads,
Dialogue: 0,0:05:51.61,0:05:52.27,Default,,0000,0000,0000,,hamstrings,
Dialogue: 0,0:05:52.35,0:05:53.39,Default,,0000,0000,0000,,and calves.
Dialogue: 0,0:05:53.54,0:05:55.84,Default,,0000,0000,0000,,Plaintiffs in the lawsuit claimed to have been
Dialogue: 0,0:05:55.84,0:05:58.18,Default,,0000,0000,0000,,harmed and misled by the sneaker company.
Dialogue: 0,0:05:58.41,0:05:59.08,Default,,0000,0000,0000,,On August 20,
Dialogue: 0,0:05:59.25,0:06:00.32,Default,,0000,0000,0000,,2012,
Dialogue: 0,0:06:00.53,0:06:04.48,Default,,0000,0000,0000,,New Balance agreed to pay a settlement of $2.3 million
Dialogue: 0,0:06:04.69,0:06:06.24,Default,,0000,0000,0000,,according to the Huffington Post.
Dialogue: 0,0:06:06.64,0:06:07.96,Default,,0000,0000,0000,,Coming in at number 7,
Dialogue: 0,0:06:08.20,0:06:11.68,Default,,0000,0000,0000,,Walmart falsely advertised the price of coke in New York.
Dialogue: 0,0:06:12.01,0:06:16.01,Default,,0000,0000,0000,,Walmart agreed to pay more than $66,000 in fines after
Dialogue: 0,0:06:16.01,0:06:20.41,Default,,0000,0000,0000,,overcharging customers from 117 stores in New York for Coca-Cola.
Dialogue: 0,0:06:20.84,0:06:25.84,Default,,0000,0000,0000,,The supermarket chain had advertised a nationwide sale on the soft drink of 2014,
Dialogue: 0,0:06:25.91,0:06:28.26,Default,,0000,0000,0000,,where 12 packs would cost just $3.
Dialogue: 0,0:06:28.51,0:06:28.97,Default,,0000,0000,0000,,However,
Dialogue: 0,0:06:29.19,0:06:32.09,Default,,0000,0000,0000,,customers in New York State were charged $3.50.
Dialogue: 0,0:06:32.35,0:06:35.79,Default,,0000,0000,0000,,Walmart staff allegedly lied about the reason for the price hike,
Dialogue: 0,0:06:35.95,0:06:38.52,Default,,0000,0000,0000,,telling customers that New York has a sugar tax,
Dialogue: 0,0:06:38.67,0:06:40.56,Default,,0000,0000,0000,,according to corporate crime reporter.
Dialogue: 0,0:06:40.81,0:06:42.93,Default,,0000,0000,0000,,New York Attorney General Eric Schneiderman,
Dialogue: 0,0:06:43.11,0:06:44.74,Default,,0000,0000,0000,,who conducted the investigation,
Dialogue: 0,0:06:44.87,0:06:45.75,Default,,0000,0000,0000,,concluded the price
Dialogue: 0,0:06:45.99,0:06:48.16,Default,,0000,0000,0000,,violated New York State's general business law
Dialogue: 0,0:06:48.17,0:06:50.04,Default,,0000,0000,0000,,349 and 350.
Dialogue: 0,0:06:50.52,0:06:51.78,Default,,0000,0000,0000,,Coming in at number 8,
Dialogue: 0,0:06:52.01,0:06:56.70,Default,,0000,0000,0000,,Definity Eye Cream retouched the model in an anti-aging ad.
Dialogue: 0,0:06:57.05,0:06:58.13,Default,,0000,0000,0000,,In 2009,
Dialogue: 0,0:06:58.17,0:07:01.45,Default,,0000,0000,0000,,an Olay ad for its Difinity Eye cream showed former model Twiggy
Dialogue: 0,0:07:01.45,0:07:05.32,Default,,0000,0000,0000,,looking wrinkle-free and a whole lot younger than her then 60 years.
Dialogue: 0,0:07:05.53,0:07:08.48,Default,,0000,0000,0000,,It turned out that the ads were retouched according to the Guardian.
Dialogue: 0,0:07:08.65,0:07:10.82,Default,,0000,0000,0000,,The British advertising regulator ASA
Dialogue: 0,0:07:10.88,0:07:13.40,Default,,0000,0000,0000,,banned the ad after Liberal Democrat lawmaker Jo
Dialogue: 0,0:07:13.40,0:07:16.42,Default,,0000,0000,0000,,Swinson gathered more than 700 complaints against it.
Dialogue: 0,0:07:16.68,0:07:19.36,Default,,0000,0000,0000,,The digitally altered spots were deemed to give a
Dialogue: 0,0:07:19.36,0:07:22.35,Default,,0000,0000,0000,,misleading impression of the effect the product could achieve.
Dialogue: 0,0:07:22.64,0:07:23.98,Default,,0000,0000,0000,,Ola's parent company,
Dialogue: 0,0:07:23.100,0:07:24.97,Default,,0000,0000,0000,,Procter and Gamble,
Dialogue: 0,0:07:25.16,0:07:27.12,Default,,0000,0000,0000,,responded that it was routine practice to
Dialogue: 0,0:07:27.12,0:07:30.04,Default,,0000,0000,0000,,use post-production techniques to correct poor lighting and
Dialogue: 0,0:07:30.04,0:07:33.44,Default,,0000,0000,0000,,other minor photographic deficiencies before publishing the final
Dialogue: 0,0:07:33.44,0:07:35.91,Default,,0000,0000,0000,,shots as part of an advertising campaign.
Dialogue: 0,0:07:36.44,0:07:37.88,Default,,0000,0000,0000,,Coming in at number 9,
Dialogue: 0,0:07:38.08,0:07:40.66,Default,,0000,0000,0000,,Splenda said it was made from sugar.
Dialogue: 0,0:07:41.05,0:07:44.27,Default,,0000,0000,0000,,The Sugar Association asked for an investigation into
Dialogue: 0,0:07:44.27,0:07:48.18,Default,,0000,0000,0000,,alternative sweetness blenders made from sugar slogan.
Dialogue: 0,0:07:48.35,0:07:51.67,Default,,0000,0000,0000,,It complained that the tagline was misleading and that the sweetener is
Dialogue: 0,0:07:51.67,0:07:55.94,Default,,0000,0000,0000,,nothing more than highly processed chemical compound made in a factory,
Dialogue: 0,0:07:56.07,0:07:57.22,Default,,0000,0000,0000,,CBS reported.
Dialogue: 0,0:07:57.51,0:07:58.78,Default,,0000,0000,0000,,In 2007,
Dialogue: 0,0:07:58.79,0:08:00.63,Default,,0000,0000,0000,,a resulting lawsuit led by the makers
Dialogue: 0,0:08:00.63,0:08:03.85,Default,,0000,0000,0000,,of rival sweetener Equal settled against Splenda.
Dialogue: 0,0:08:04.19,0:08:05.03,Default,,0000,0000,0000,,Equal was looking for
Dialogue: 0,0:08:05.18,0:08:09.52,Default,,0000,0000,0000,,$200 million from Splenda in the settlement for unfair profits.
Dialogue: 0,0:08:09.60,0:08:10.12,Default,,0000,0000,0000,,However,
Dialogue: 0,0:08:10.40,0:08:14.52,Default,,0000,0000,0000,,the exact amount of the settlement remains confidential according to NBC.
Dialogue: 0,0:08:14.76,0:08:16.07,Default,,0000,0000,0000,,Coming in at number 10,
Dialogue: 0,0:08:16.24,0:08:21.84,Default,,0000,0000,0000,,L'Oreal claimed its skincare products were clinically proven to boost genes.
Dialogue: 0,0:08:22.16,0:08:23.40,Default,,0000,0000,0000,,In 2014,
Dialogue: 0,0:08:23.56,0:08:25.97,Default,,0000,0000,0000,,cosmetics company L'Oreal was forced to admit
Dialogue: 0,0:08:25.97,0:08:29.04,Default,,0000,0000,0000,,that it's Lancôme Génifique and L'Oreal Paris
Dialogue: 0,0:08:29.49,0:08:34.17,Default,,0000,0000,0000,,Youth Code skin care products were not clinically proven to boost genes and
Dialogue: 0,0:08:34.17,0:08:38.81,Default,,0000,0000,0000,,give visibly younger skin in just 7 days as stated in its advertising.
Dialogue: 0,0:08:39.01,0:08:40.40,Default,,0000,0000,0000,,According to the FTC,
Dialogue: 0,0:08:40.41,0:08:43.12,Default,,0000,0000,0000,,the claims were false and unsubstantiated.
Dialogue: 0,0:08:43.37,0:08:44.09,Default,,0000,0000,0000,,In the settlement,
Dialogue: 0,0:08:44.25,0:08:47.89,Default,,0000,0000,0000,,L'Oreal USA was banned from making claims about anti-aging
Dialogue: 0,0:08:47.89,0:08:52.43,Default,,0000,0000,0000,,without competent and reliable scientific evidence substantiating such claims,
Dialogue: 0,0:08:52.49,0:08:53.17,Default,,0000,0000,0000,,the FTC said.
Dialogue: 0,0:08:53.70,0:08:55.74,Default,,0000,0000,0000,,"Though L'Oreal escaped the fine at the time,
Dialogue: 0,0:08:55.90,0:09:01.12,Default,,0000,0000,0000,,each future violation of this agreement will cost the company up to $16,000.
Dialogue: 0,0:09:01.67,0:09:03.42,Default,,0000,0000,0000,,Coming in at number 11.
Dialogue: 0,0:09:03.46,0:09:06.10,Default,,0000,0000,0000,,Eclipse said its gum could kill germs.
Dialogue: 0,0:09:06.26,0:09:09.21,Default,,0000,0000,0000,,Eclipse gum claimed in its ads that its new ingredient,
Dialogue: 0,0:09:09.42,0:09:11.17,Default,,0000,0000,0000,,magnolia bark extract,
Dialogue: 0,0:09:11.22,0:09:12.77,Default,,0000,0000,0000,,had germ killing properties.
Dialogue: 0,0:09:12.94,0:09:15.85,Default,,0000,0000,0000,,A lawsuit brought by consumers alleged that the ads were misleading,
Dialogue: 0,0:09:16.10,0:09:17.18,Default,,0000,0000,0000,,according to Businessweek.
Dialogue: 0,0:09:17.79,0:09:22.27,Default,,0000,0000,0000,,Wrigley denied wrongdoing, but was ordered to pay more than $6 million to a fund
Dialogue: 0,0:09:22.27,0:09:27.26,Default,,0000,0000,0000,,that would reimburse consumers up to $10 each for the misleading products in 2010.
Dialogue: 0,0:09:27.63,0:09:29.06,Default,,0000,0000,0000,,Coming in at number 12,
Dialogue: 0,0:09:29.25,0:09:33.54,Default,,0000,0000,0000,,a lawsuit alleged that Taco Bell was falsely advertising its beef.
Dialogue: 0,0:09:33.83,0:09:35.27,Default,,0000,0000,0000,,In 2011,
Dialogue: 0,0:09:35.31,0:09:39.79,Default,,0000,0000,0000,,consumers raised questions about what constituted Taco Bell's seasoned beef.
Dialogue: 0,0:09:40.12,0:09:42.39,Default,,0000,0000,0000,,According to the lawsuit reported in adage,
Dialogue: 0,0:09:42.43,0:09:44.54,Default,,0000,0000,0000,,the seasoning used was oat filler,
Dialogue: 0,0:09:44.71,0:09:47.42,Default,,0000,0000,0000,,which means the meat isn't seasoned beef at all,
Dialogue: 0,0:09:47.63,0:09:49.30,Default,,0000,0000,0000,,according to USDA standards.
Dialogue: 0,0:09:49.43,0:09:52.79,Default,,0000,0000,0000,,The suit alleged that the franchise had been tricking its consumers into
Dialogue: 0,0:09:52.79,0:09:55.94,Default,,0000,0000,0000,,thinking its products were of higher grade than they actually were.
Dialogue: 0,0:09:56.14,0:09:58.82,Default,,0000,0000,0000,,Taco Bell took the opportunity to poke fun at itself,
Dialogue: 0,0:09:58.85,0:10:01.10,Default,,0000,0000,0000,,hoping to mitigate the PR disaster.
Dialogue: 0,0:10:01.27,0:10:03.54,Default,,0000,0000,0000,,The company even took a four-page newspaper
Dialogue: 0,0:10:03.54,0:10:06.14,Default,,0000,0000,0000,,ad out thanking complainants for suing.
Dialogue: 0,0:10:06.38,0:10:11.10,Default,,0000,0000,0000,,Taco Bell was vindicated and the lawsuit was withdrawn in April 2011,
Dialogue: 0,0:10:11.38,0:10:13.37,Default,,0000,0000,0000,,according to Associated Press.
Dialogue: 0,0:10:13.46,0:10:14.60,Default,,0000,0000,0000,,And finally,
Dialogue: 0,0:10:14.62,0:10:16.22,Default,,0000,0000,0000,,it isn't a piece of advertising,
Dialogue: 0,0:10:16.30,0:10:18.83,Default,,0000,0000,0000,,it's actually two books that I highly recommend.
Dialogue: 0,0:10:19.06,0:10:21.50,Default,,0000,0000,0000,,Now Salt Sugar Fat and Fast Food Nations are
Dialogue: 0,0:10:21.50,0:10:24.77,Default,,0000,0000,0000,,two pieces of investigative reporting on the food industry,
Dialogue: 0,0:10:25.02,0:10:29.25,Default,,0000,0000,0000,,and it covers everything from how they make their food to how they advertise to us,
Dialogue: 0,0:10:29.62,0:10:31.57,Default,,0000,0000,0000,,to how they try and cover up
Dialogue: 0,0:10:32.00,0:10:34.71,Default,,0000,0000,0000,,the downside of their foods such as obesity,
Dialogue: 0,0:10:34.76,0:10:35.80,Default,,0000,0000,0000,,diabetes,
Dialogue: 0,0:10:36.16,0:10:36.81,Default,,0000,0000,0000,,their PR,
Dialogue: 0,0:10:37.08,0:10:38.44,Default,,0000,0000,0000,,the way they try and
Dialogue: 0,0:10:38.84,0:10:40.45,Default,,0000,0000,0000,,manipulate and lobby.
Dialogue: 0,0:10:41.34,0:10:42.33,Default,,0000,0000,0000,,All of that is just
Dialogue: 0,0:10:42.50,0:10:44.02,Default,,0000,0000,0000,,covered in these books and it's quite shocking,
Dialogue: 0,0:10:44.14,0:10:45.01,Default,,0000,0000,0000,,it's quite sad,
Dialogue: 0,0:10:45.30,0:10:48.57,Default,,0000,0000,0000,,but it's a reality that we need to face. And once we know about it,
Dialogue: 0,0:10:48.64,0:10:50.34,Default,,0000,0000,0000,,then we're less likely to wanna
Dialogue: 0,0:10:50.91,0:10:52.86,Default,,0000,0000,0000,,give our money away to these companies,
Dialogue: 0,0:10:52.98,0:10:55.85,Default,,0000,0000,0000,,because at the end of the day it's a return on investment that's negative.
Dialogue: 0,0:10:55.94,0:10:56.49,Default,,0000,0000,0000,,So, for example,
Dialogue: 0,0:10:56.54,0:10:57.37,Default,,0000,0000,0000,,if I buy,
Dialogue: 0,0:10:57.63,0:10:58.74,Default,,0000,0000,0000,,let's say a Big Mac.
Dialogue: 0,0:10:59.24,0:11:00.62,Default,,0000,0000,0000,,It might taste good on the spot,
Dialogue: 0,0:11:00.69,0:11:03.32,Default,,0000,0000,0000,,but then half an hour later I'm not gonna feel too good.
Dialogue: 0,0:11:03.69,0:11:05.49,Default,,0000,0000,0000,,It's gonna be high in saturated fats,
Dialogue: 0,0:11:05.61,0:11:06.21,Default,,0000,0000,0000,,high in sugar,
Dialogue: 0,0:11:06.33,0:11:07.16,Default,,0000,0000,0000,,high in salt,
Dialogue: 0,0:11:07.24,0:11:08.41,Default,,0000,0000,0000,,it's gonna mess my body up,
Dialogue: 0,0:11:08.57,0:11:10.04,Default,,0000,0000,0000,,and then I'm gonna feel bloated,
Dialogue: 0,0:11:10.13,0:11:11.08,Default,,0000,0000,0000,,lethargic.
Dialogue: 0,0:11:11.51,0:11:11.99,Default,,0000,0000,0000,,Sometimes
Dialogue: 0,0:11:12.45,0:11:14.96,Default,,0000,0000,0000,,you can actually have a headache after eating these foods,
Dialogue: 0,0:11:15.29,0:11:17.36,Default,,0000,0000,0000,,and so the return on investment is negative.
Dialogue: 0,0:11:18.01,0:11:21.17,Default,,0000,0000,0000,,And also the fact that they hire
Dialogue: 0,0:11:21.54,0:11:22.81,Default,,0000,0000,0000,,scientists
Dialogue: 0,0:11:23.05,0:11:24.84,Default,,0000,0000,0000,,and food engineers
Dialogue: 0,0:11:25.21,0:11:28.08,Default,,0000,0000,0000,,to make these products extra palatable
Dialogue: 0,0:11:28.29,0:11:28.96,Default,,0000,0000,0000,,is
Dialogue: 0,0:11:29.61,0:11:30.48,Default,,0000,0000,0000,,quite bizarre.
Dialogue: 0,0:11:30.65,0:11:33.00,Default,,0000,0000,0000,,So, if you think about Pringles,
Dialogue: 0,0:11:33.29,0:11:33.48,Default,,0000,0000,0000,,you know,
Dialogue: 0,0:11:33.49,0:11:34.25,Default,,0000,0000,0000,,the crunch,
Dialogue: 0,0:11:34.57,0:11:35.53,Default,,0000,0000,0000,,the flavor,
Dialogue: 0,0:11:35.77,0:11:36.67,Default,,0000,0000,0000,,the smell,
Dialogue: 0,0:11:37.29,0:11:38.92,Default,,0000,0000,0000,,everything about the product 
Dialogue: 0,0:11:38.93,0:11:39.85,Default,,0000,0000,0000,,has been designed.
Dialogue: 0,0:11:40.62,0:11:42.74,Default,,0000,0000,0000,,And it's designed to make us
Dialogue: 0,0:11:43.42,0:11:45.06,Default,,0000,0000,0000,,extremely addicted to these products.
Dialogue: 0,0:11:45.22,0:11:47.70,Default,,0000,0000,0000,,And also they covered the marketing in these books.
Dialogue: 0,0:11:47.82,0:11:50.17,Default,,0000,0000,0000,,Now the marketing that these food companies use,
Dialogue: 0,0:11:50.30,0:11:50.50,Default,,0000,0000,0000,,I mean,
Dialogue: 0,0:11:50.54,0:11:53.37,Default,,0000,0000,0000,,you've seen in the examples that I showed you before,
Dialogue: 0,0:11:53.79,0:11:56.54,Default,,0000,0000,0000,,the marketing is just frightening because they
Dialogue: 0,0:11:56.54,0:11:59.11,Default,,0000,0000,0000,,know exactly at what hours to market,
Dialogue: 0,0:11:59.38,0:12:01.01,Default,,0000,0000,0000,,they know exactly how to market,
Dialogue: 0,0:12:01.02,0:12:05.14,Default,,0000,0000,0000,,and they know exactly what to show us to make us motivated to go out and buy them.
Dialogue: 0,0:12:05.43,0:12:07.33,Default,,0000,0000,0000,,And if we haven't got money to buy them,
Dialogue: 0,0:12:07.37,0:12:07.80,Default,,0000,0000,0000,,for example,
Dialogue: 0,0:12:08.05,0:12:09.24,Default,,0000,0000,0000,,let's say I'm a child,
Dialogue: 0,0:12:09.44,0:12:10.48,Default,,0000,0000,0000,,I'm a 7-year-old,
Dialogue: 0,0:12:10.69,0:12:13.73,Default,,0000,0000,0000,,they know exactly how to make that 7-year-old nag
Dialogue: 0,0:12:13.73,0:12:16.95,Default,,0000,0000,0000,,his parents until they give in and buy him the product
Dialogue: 0,0:12:17.18,0:12:17.76,Default,,0000,0000,0000,,or her.
Dialogue: 0,0:12:17.93,0:12:21.32,Default,,0000,0000,0000,,And then what happens to that child is that as the child grows up,
Dialogue: 0,0:12:21.69,0:12:25.20,Default,,0000,0000,0000,,that brand gets imprinted and embedded in the child's brain,
Dialogue: 0,0:12:25.45,0:12:28.00,Default,,0000,0000,0000,,so when the child becomes a teenager and then an adult,
Dialogue: 0,0:12:28.33,0:12:29.92,Default,,0000,0000,0000,,he's a buyer for life
Dialogue: 0,0:12:30.51,0:12:34.28,Default,,0000,0000,0000,,because that brand is the number one brand that's embedded in the child's brain.
Dialogue: 0,0:12:34.69,0:12:36.31,Default,,0000,0000,0000,,And then that child becomes an adult,
Dialogue: 0,0:12:36.32,0:12:37.01,Default,,0000,0000,0000,,and then
Dialogue: 0,0:12:37.26,0:12:38.98,Default,,0000,0000,0000,,he will always seek out that product.
Dialogue: 0,0:12:39.06,0:12:40.05,Default,,0000,0000,0000,,Just think about it.
Dialogue: 0,0:12:40.66,0:12:42.69,Default,,0000,0000,0000,,Maybe you've been to the store and you wanted
Dialogue: 0,0:12:42.82,0:12:44.02,Default,,0000,0000,0000,,a specific product,
Dialogue: 0,0:12:44.14,0:12:45.13,Default,,0000,0000,0000,,a specific brand,
Dialogue: 0,0:12:45.22,0:12:46.25,Default,,0000,0000,0000,,that's what you had in mind,
Dialogue: 0,0:12:46.26,0:12:48.49,Default,,0000,0000,0000,,and the store didn't have that specific brand.
Dialogue: 0,0:12:48.86,0:12:51.48,Default,,0000,0000,0000,,And then you were kind of hesitant to maybe buy something else,
Dialogue: 0,0:12:51.54,0:12:53.01,Default,,0000,0000,0000,,even though it was the same
Dialogue: 0,0:12:53.50,0:12:53.95,Default,,0000,0000,0000,,product.
Dialogue: 0,0:12:54.14,0:12:56.67,Default,,0000,0000,0000,,It was just the branding that was more powerful.
Dialogue: 0,0:12:57.14,0:12:58.29,Default,,0000,0000,0000,,Now why is that?
Dialogue: 0,0:12:58.74,0:13:01.54,Default,,0000,0000,0000,,And the reason is because they got us when we were young.
Dialogue: 0,0:13:02.13,0:13:03.06,Default,,0000,0000,0000,,So, these two books,
Dialogue: 0,0:13:03.07,0:13:03.93,Default,,0000,0000,0000,,incredible,
Dialogue: 0,0:13:04.30,0:13:05.55,Default,,0000,0000,0000,,really insightful,
Dialogue: 0,0:13:06.10,0:13:06.73,Default,,0000,0000,0000,,quite
Dialogue: 0,0:13:06.98,0:13:07.82,Default,,0000,0000,0000,,alarming,
Dialogue: 0,0:13:08.02,0:13:08.78,Default,,0000,0000,0000,,but it's
Dialogue: 0,0:13:08.82,0:13:13.05,Default,,0000,0000,0000,,good to have this source of knowledge because then we can make wiser decisions.
Dialogue: 0,0:13:13.42,0:13:15.70,Default,,0000,0000,0000,,And just like the previous examples,
Dialogue: 0,0:13:15.78,0:13:17.05,Default,,0000,0000,0000,,the 11 that I showed you,
Dialogue: 0,0:13:18.25,0:13:19.42,Default,,0000,0000,0000,,they're really insightful.
Dialogue: 0,0:13:19.89,0:13:20.99,Default,,0000,0000,0000,,And so,
Dialogue: 0,0:13:21.27,0:13:22.75,Default,,0000,0000,0000,,hopefully this kind of,
Dialogue: 0,0:13:23.87,0:13:25.14,Default,,0000,0000,0000,,it's a game changer for you.
Dialogue: 0,0:13:25.18,0:13:26.65,Default,,0000,0000,0000,,It was a game changer for me.
Dialogue: 0,0:13:26.94,0:13:29.50,Default,,0000,0000,0000,,It has made my decisions a little bit
Dialogue: 0,0:13:29.82,0:13:31.45,Default,,0000,0000,0000,,more wise,
Dialogue: 0,0:13:31.86,0:13:33.95,Default,,0000,0000,0000,,and it's really important because
Dialogue: 0,0:13:34.14,0:13:35.17,Default,,0000,0000,0000,,at the end of the day,
Dialogue: 0,0:13:35.54,0:13:38.90,Default,,0000,0000,0000,,we don't have infinite sources of money and when we spend it we
Dialogue: 0,0:13:38.90,0:13:40.99,Default,,0000,0000,0000,,want to spend it right and we want to invest it right.
Dialogue: 0,0:13:41.56,0:13:42.67,Default,,0000,0000,0000,,And preferably
Dialogue: 0,0:13:42.82,0:13:43.59,Default,,0000,0000,0000,,what we invest
Dialogue: 0,0:13:43.90,0:13:45.33,Default,,0000,0000,0000,,the money in will be
Dialogue: 0,0:13:45.62,0:13:47.25,Default,,0000,0000,0000,,good for us and for our health.
Dialogue: 0,0:13:47.38,0:13:49.09,Default,,0000,0000,0000,,So, hopefully this video was helpful,
Dialogue: 0,0:13:49.34,0:13:50.25,Default,,0000,0000,0000,,insightful.
Dialogue: 0,0:13:50.30,0:13:50.90,Default,,0000,0000,0000,,And if it was,
Dialogue: 0,0:13:51.02,0:13:51.90,Default,,0000,0000,0000,,don't forget to like,
Dialogue: 0,0:13:52.02,0:13:54.74,Default,,0000,0000,0000,,comment, and subscribe and I'll see you in the next video. (MUSIC)