1 00:00:02,784 --> 00:00:04,561 ♪ [音乐] ♪ 2 00:00:05,799 --> 00:00:08,413 一旦掌握了经济思维方式 3 00:00:08,413 --> 00:00:10,770 你会以截然不同的方式看待这个世界 4 00:00:11,743 --> 00:00:14,884 两个基本的经济概念随处可见 5 00:00:16,397 --> 00:00:17,960 机会成本 6 00:00:20,000 --> 00:00:21,408 以及权衡 7 00:00:24,588 --> 00:00:27,032 首先我们谈谈机会成本 8 00:00:27,688 --> 00:00:29,405 在这家热闹的咖啡店里 9 00:00:30,210 --> 00:00:33,088 每个决定背后都隐藏着机会成本 10 00:00:34,281 --> 00:00:38,008 就像珍妮,她来这里是与亚当的 第三次约会 11 00:00:41,257 --> 00:00:42,887 这是个好决定吗? 12 00:00:42,887 --> 00:00:43,897 毕竟,经济学就是研究决策的 13 00:00:43,897 --> 00:00:46,681 [] 14 00:00:46,681 --> 00:00:49,780 做出正确的决定就是 15 00:00:49,780 --> 00:00:51,965 要比较该决定的效益与成本 16 00:00:52,255 --> 00:00:54,918 对于珍妮来说,这次约会的明显成本是 17 00:00:54,918 --> 00:00:57,403 她来这里而要支付的优步车费 18 00:00:58,259 --> 00:01:01,483 大杯装印度香料奶茶拿铁加全脂牛奶 19 00:01:01,829 --> 00:01:03,094 但还缺少什么呢? 20 00:01:03,094 --> 00:01:04,664 她的机会成本 21 00:01:05,465 --> 00:01:09,667 机会成本的意思是下一个 最佳替代方案的价值 22 00:01:09,667 --> 00:01:13,300 例如,她没有跟亚当第三次约会的话 23 00:01:13,300 --> 00:01:16,475 珍妮可能正在狂看她最喜欢的电视节目 24 00:01:16,949 --> 00:01:19,249 她可能是和罗曼第一次约会 25 00:01:19,249 --> 00:01:20,782 [] 26 00:01:20,782 --> 00:01:22,739 或者她可能正在和她非常可爱的妹妹 27 00:01:22,739 --> 00:01:24,423 一起吃早餐 28 00:01:25,892 --> 00:01:27,616 假设她的下一个最佳替代方案 29 00:01:27,616 --> 00:01:29,800 是和她妹妹一起吃早餐 30 00:01:30,325 --> 00:01:32,765 与亚当第三次约会的好处 31 00:01:32,765 --> 00:01:34,733 是否超过了机会成本? 32 00:01:35,265 --> 00:01:38,382 以这种方式考虑恋爱关系似乎很奇怪 33 00:01:38,382 --> 00:01:39,389 这并不意味着 34 00:01:39,389 --> 00:01:42,093 每一个决定都要精打细算 35 00:01:42,093 --> 00:01:43,884 [] 36 00:01:43,884 --> 00:01:47,113 尽管如此,珍妮的时间、注意力和精力 37 00:01:47,113 --> 00:01:48,329 这些是稀缺的 38 00:01:51,252 --> 00:01:53,941 如果她根本不考虑其他选择 39 00:01:53,941 --> 00:01:55,923 她可能正在浪费生命的一部分 40 00:01:58,792 --> 00:02:02,838 经济学中还有另一个基本相关概念 41 00:02:02,838 --> 00:02:03,901 权衡 42 00:02:04,585 --> 00:02:06,939 举个例子 43 00:02:06,939 --> 00:02:08,004 拿咖啡店天花板上的洒水器来说 44 00:02:09,273 --> 00:02:12,214 添加洒水器可以使火灾发生时更加安全 45 00:02:12,214 --> 00:02:15,080 但是安装成本也很高 46 00:02:16,685 --> 00:02:19,986 如果没有装洒水器,咖啡会便宜多少? 47 00:02:20,700 --> 00:02:24,456 在资源稀缺的世界里,人们通常必须做出选择 48 00:02:25,066 --> 00:02:26,209 需要权衡一下 49 00:02:26,209 --> 00:02:28,135 建筑物越安全成本越高 50 00:02:28,135 --> 00:02:30,910 但这意味着咖啡可能会更贵 51 00:02:38,221 --> 00:02:40,796 Hmm, the line is at the door here. 52 00:02:41,984 --> 00:02:45,635 Perhaps the owner has considered opening a second location. 53 00:02:47,643 --> 00:02:50,383 As the building code, however, becomes more stringent, 54 00:02:50,383 --> 00:02:53,419 the cost of opening an additional location goes up. 55 00:02:54,355 --> 00:02:57,399 It's not just the direct monetary costs 56 00:02:57,399 --> 00:02:59,713 of paying for things like sprinklers, 57 00:02:59,713 --> 00:03:03,739 it's also the opportunity costs of the extra time and effort 58 00:03:03,739 --> 00:03:07,738 to file permits, manage the work, and schedule inspections. 59 00:03:09,804 --> 00:03:13,142 A more stringent building code means a higher cost 60 00:03:13,142 --> 00:03:14,973 for opening up new businesses. 61 00:03:18,763 --> 00:03:21,020 And in turn, that higher cost can mean 62 00:03:21,412 --> 00:03:23,512 that fewer new businesses get opened. 63 00:03:30,000 --> 00:03:33,496 What's the right tradeoff between making buildings safer... 64 00:03:38,284 --> 00:03:40,928 and making it easier to launch new businesses? 65 00:03:44,986 --> 00:03:46,645 Once you see these tradeoffs, 66 00:03:46,645 --> 00:03:48,496 you'll find them everywhere you look: 67 00:03:49,257 --> 00:03:50,342 healthcare, 68 00:03:55,130 --> 00:03:56,132 food, 69 00:04:02,015 --> 00:04:03,248 the environment, 70 00:04:08,747 --> 00:04:09,882 education. 71 00:04:14,976 --> 00:04:16,776 One more decision to consider: 72 00:04:17,160 --> 00:04:18,309 if you're a teacher, 73 00:04:18,309 --> 00:04:20,773 should you spice up your economics class 74 00:04:20,773 --> 00:04:22,775 by checking out our free unit plan 75 00:04:22,775 --> 00:04:24,424 that uses this video? 76 00:04:24,991 --> 00:04:28,373 If you're a learner, should you watch another MRU video? 77 00:04:28,837 --> 00:04:31,295 Well, YouTube is full of entertaining videos, 78 00:04:31,295 --> 00:04:32,300 [cat meows] 79 00:04:32,300 --> 00:04:35,225 but please, of course, consider the opportunity costs. 80 00:04:35,593 --> 00:04:37,045 ♪ [music] ♪