0:00:02.784,0:00:04.561 ♪ [音乐] ♪ 0:00:05.799,0:00:08.413 一旦掌握了经济思维方式 0:00:08.413,0:00:10.770 你会以截然不同的方式看待这个世界 0:00:11.743,0:00:14.884 两个基本的经济概念随处可见 0:00:16.397,0:00:17.960 机会成本 0:00:20.000,0:00:21.408 以及权衡 0:00:24.588,0:00:27.032 首先我们谈谈机会成本 0:00:27.688,0:00:29.405 在这家热闹的咖啡店里 0:00:30.210,0:00:33.088 每个决定背后都隐藏着机会成本 0:00:34.281,0:00:38.008 就像珍妮,她来这里是与亚当的[br]第三次约会 0:00:41.257,0:00:42.887 这是个好决定吗? 0:00:42.887,0:00:43.897 毕竟,经济学就是研究决策的 0:00:43.897,0:00:46.681 [] 0:00:46.681,0:00:49.780 做出正确的决定就是 0:00:49.780,0:00:51.965 要比较该决定的效益与成本 0:00:52.255,0:00:54.918 对于珍妮来说,这次约会的明显成本是 0:00:54.918,0:00:57.403 她来这里而要支付的优步车费 0:00:58.259,0:01:01.483 大杯装印度香料奶茶拿铁加全脂牛奶 0:01:01.829,0:01:03.094 但还缺少什么呢? 0:01:03.094,0:01:04.664 她的机会成本 0:01:05.465,0:01:09.667 机会成本的意思是下一个[br]最佳替代方案的价值 0:01:09.667,0:01:13.300 例如,她没有跟亚当第三次约会的话 0:01:13.300,0:01:16.475 珍妮可能正在狂看她最喜欢的电视节目 0:01:16.949,0:01:19.249 她可能是和罗曼第一次约会 0:01:19.249,0:01:20.782 [] 0:01:20.782,0:01:22.739 或者她可能正在和她非常可爱的妹妹 0:01:22.739,0:01:24.423 一起吃早餐 0:01:25.892,0:01:27.616 假设她的下一个最佳替代方案 0:01:27.616,0:01:29.800 是和她妹妹一起吃早餐 0:01:30.325,0:01:32.765 与亚当第三次约会的好处 0:01:32.765,0:01:34.733 是否超过了机会成本? 0:01:35.265,0:01:38.382 以这种方式考虑恋爱关系似乎很奇怪 0:01:38.382,0:01:39.389 这并不意味着 0:01:39.389,0:01:42.093 每一个决定都要精打细算 0:01:42.093,0:01:43.884 [] 0:01:43.884,0:01:47.113 尽管如此,珍妮的时间、注意力和精力 0:01:47.113,0:01:48.329 这些是稀缺的 0:01:51.252,0:01:53.941 如果她根本不考虑其他选择 0:01:53.941,0:01:55.923 她可能正在浪费生命的一部分 0:01:58.792,0:02:02.838 经济学中还有另一个基本相关概念 0:02:02.838,0:02:03.901 权衡 0:02:04.585,0:02:06.939 举个例子 0:02:06.939,0:02:08.004 拿咖啡店天花板上的洒水器来说 0:02:09.273,0:02:12.214 添加洒水器可以使火灾发生时更加安全 0:02:12.214,0:02:15.080 但是安装成本也很高 0:02:16.685,0:02:19.986 如果没有装洒水器,咖啡会便宜多少? 0:02:20.700,0:02:24.456 在资源稀缺的世界里,人们通常必须做出选择 0:02:25.066,0:02:26.209 需要权衡一下 0:02:26.209,0:02:28.135 建筑物越安全成本越高 0:02:28.135,0:02:30.910 但这意味着咖啡可能会更贵 0:02:38.221,0:02:40.796 Hmm, the line is at the door here. 0:02:41.984,0:02:45.635 Perhaps the owner has considered[br]opening a second location. 0:02:47.643,0:02:50.383 As the building code, however,[br]becomes more stringent, 0:02:50.383,0:02:53.419 the cost of opening[br]an additional location goes up. 0:02:54.355,0:02:57.399 It's not just the direct[br]monetary costs 0:02:57.399,0:02:59.713 of paying for things[br]like sprinklers, 0:02:59.713,0:03:03.739 it's also the opportunity costs[br]of the extra time and effort 0:03:03.739,0:03:07.738 to file permits, manage the work,[br]and schedule inspections. 0:03:09.804,0:03:13.142 A more stringent building code[br]means a higher cost 0:03:13.142,0:03:14.973 for opening up new businesses. 0:03:18.763,0:03:21.020 And in turn,[br]that higher cost can mean 0:03:21.412,0:03:23.512 that fewer new businesses[br]get opened. 0:03:30.000,0:03:33.496 What's the right tradeoff[br]between making buildings safer... 0:03:38.284,0:03:40.928 and making it easier[br]to launch new businesses? 0:03:44.986,0:03:46.645 Once you see these tradeoffs, 0:03:46.645,0:03:48.496 you'll find them[br]everywhere you look: 0:03:49.257,0:03:50.342 healthcare, 0:03:55.130,0:03:56.132 food, 0:04:02.015,0:04:03.248 the environment, 0:04:08.747,0:04:09.882 education. 0:04:14.976,0:04:16.776 One more decision to consider: 0:04:17.160,0:04:18.309 if you're a teacher, 0:04:18.309,0:04:20.773 should you spice up[br]your economics class 0:04:20.773,0:04:22.775 by checking out our free unit plan 0:04:22.775,0:04:24.424 that uses this video? 0:04:24.991,0:04:28.373 If you're a learner,[br]should you watch another MRU video? 0:04:28.837,0:04:31.295 Well, YouTube is full[br]of entertaining videos, 0:04:31.295,0:04:32.300 [cat meows] 0:04:32.300,0:04:35.225 but please, of course,[br]consider the opportunity costs. 0:04:35.593,0:04:37.045 ♪ [music] ♪