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We all love to shop

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and these days the newer styles in clothes

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are cheaper than ever

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you can literally snag a dress for 4 bucks

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which is basically the price of a 
vanilla latte

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But buying cheap comes at a high cost

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And I know, I know, I hear you

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You're like "Wembley, what does that 
actually mean?"

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And that basically means that 
fast fashion

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just works on exploitative labor 
conditions

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and it's destroying the environment.

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Over the last two centuries

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as the world has changed

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our relationship with clothes has 
dramatically changed too.

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From an era where clothing was bespoke

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or tailor-made for each individual

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to the ready-to-wear era

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where pre-made clothing came in 
standardized sizes

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and the current era of fast fashion

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the fashion industry today

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looks nothing like it did in the past

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and, of course, not all change is good

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an obscene amount of clothes,

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stealing independent designers' ideas

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low wages, unsafe conditions and 
harassment

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factory works sewing pleas to help in 
their clothing

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Yikes

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Before we get into all of that

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what exactly is fast fashion?

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you're right if you think it sounds
like fast food

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It's cheap, quick and of 
questinable quality.

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Back to the topic at hand

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If fast fashion isn't bespoken, isn't ready-to-wear

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then, what is it?

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to answer that question

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we need to travel to a small village

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in Galicia, Spain, of La Coruna.

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In 1963, a man named 
Amancio Ortega Gaona

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launched a company which would go on

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to become the biggest fashion retailer 
on Earth

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that company is now known as
Zara Inditex

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you may have recognized its most 
famous holding, Zara

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Retailer Zara pioneered the fast 
fashion model

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there are four major points:

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First, the vertical integration

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That's just a fancy way of saying

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the company does it all in-house

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from design and manufacturing,

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and selling clothes

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this helps streamline cost

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and optimize production processes

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fast fashion is all about feedback

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designers recieve data on what sells
and what doesn't

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as often as daily

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they often conduct field research

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on what's trending

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and it's pretty much by just going out and seeing

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what people are wearing on the street

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Onto speadier design-to-reatil cycle

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in fast fashion the emphasis is on fast

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the time it takes to make clothing is now

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a fraction of what it once was

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For Zara, which leads the industry,

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it just takes five weeks

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instead of fixing new collections

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fast fashion outlets generate the line share of profits

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through designs produced in season.

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ready-to-wear collections are made and debuted

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one full season ahead of time

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FInally, fast fashion is dependent 
on cheap labor

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and those savings are passed on to the 
costumer

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fashion has always run people power

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more than anything else

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Currently, one in six humans on earth

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works in the fashion industry

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It's massive!

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And for the most part,

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those humans live in developing countries

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but cheap labor comes at a high cost

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with globalization the world's economies

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became increasingly