9:59:59.000,9:59:59.000 We all love to shop 9:59:59.000,9:59:59.000 and these days the newer styles in clothes 9:59:59.000,9:59:59.000 are cheaper than ever 9:59:59.000,9:59:59.000 you can literally snag a dress for 4 bucks 9:59:59.000,9:59:59.000 which is basically the price of a [br]vanilla latte 9:59:59.000,9:59:59.000 But buying cheap comes at a high cost 9:59:59.000,9:59:59.000 And I know, I know, I hear you 9:59:59.000,9:59:59.000 You're like "Wembley, what does that [br]actually mean?" 9:59:59.000,9:59:59.000 And that basically means that [br]fast fashion 9:59:59.000,9:59:59.000 just works on exploitative labor [br]conditions 9:59:59.000,9:59:59.000 and it's destroying the environment. 9:59:59.000,9:59:59.000 Over the last two centuries 9:59:59.000,9:59:59.000 as the world has changed 9:59:59.000,9:59:59.000 our relationship with clothes has [br]dramatically changed too. 9:59:59.000,9:59:59.000 From an era where clothing was bespoke 9:59:59.000,9:59:59.000 or tailor-made for each individual 9:59:59.000,9:59:59.000 to the ready-to-wear era 9:59:59.000,9:59:59.000 where pre-made clothing came in [br]standardized sizes 9:59:59.000,9:59:59.000 and the current era of fast fashion 9:59:59.000,9:59:59.000 the fashion industry today 9:59:59.000,9:59:59.000 looks nothing like it did in the past 9:59:59.000,9:59:59.000 and, of course, not all change is good 9:59:59.000,9:59:59.000 an obscene amount of clothes, 9:59:59.000,9:59:59.000 stealing independent designers' ideas 9:59:59.000,9:59:59.000 low wages, unsafe conditions and [br]harassment 9:59:59.000,9:59:59.000 factory works sewing pleas to help in [br]their clothing 9:59:59.000,9:59:59.000 Yikes 9:59:59.000,9:59:59.000 Before we get into all of that 9:59:59.000,9:59:59.000 what exactly is fast fashion? 9:59:59.000,9:59:59.000 you're right if you think it sounds[br]like fast food 9:59:59.000,9:59:59.000 It's cheap, quick and of [br]questinable quality. 9:59:59.000,9:59:59.000 Back to the topic at hand 9:59:59.000,9:59:59.000 If fast fashion isn't bespoken, isn't ready-to-wear 9:59:59.000,9:59:59.000 then, what is it? 9:59:59.000,9:59:59.000 to answer that question 9:59:59.000,9:59:59.000 we need to travel to a small village 9:59:59.000,9:59:59.000 in Galicia, Spain, of La Coruna. 9:59:59.000,9:59:59.000 In 1963, a man named [br]Amancio Ortega Gaona 9:59:59.000,9:59:59.000 launched a company which would go on 9:59:59.000,9:59:59.000 to become the biggest fashion retailer [br]on Earth 9:59:59.000,9:59:59.000 that company is now known as[br]Zara Inditex 9:59:59.000,9:59:59.000 you may have recognized its most [br]famous holding, Zara 9:59:59.000,9:59:59.000 Retailer Zara pioneered the fast [br]fashion model 9:59:59.000,9:59:59.000 there are four major points: 9:59:59.000,9:59:59.000 First, the vertical integration 9:59:59.000,9:59:59.000 That's just a fancy way of saying 9:59:59.000,9:59:59.000 the company does it all in-house 9:59:59.000,9:59:59.000 from design and manufacturing, 9:59:59.000,9:59:59.000 and selling clothes 9:59:59.000,9:59:59.000 this helps streamline cost 9:59:59.000,9:59:59.000 and optimize production processes 9:59:59.000,9:59:59.000 fast fashion is all about feedback 9:59:59.000,9:59:59.000 designers recieve data on what sells[br]and what doesn't 9:59:59.000,9:59:59.000 as often as daily 9:59:59.000,9:59:59.000 they often conduct field research 9:59:59.000,9:59:59.000 on what's trending 9:59:59.000,9:59:59.000 and it's pretty much by just going out and seeing 9:59:59.000,9:59:59.000 what people are wearing on the street 9:59:59.000,9:59:59.000 Onto speadier design-to-reatil cycle 9:59:59.000,9:59:59.000 in fast fashion the emphasis is on fast 9:59:59.000,9:59:59.000 the time it takes to make clothing is now 9:59:59.000,9:59:59.000 a fraction of what it once was 9:59:59.000,9:59:59.000 For Zara, which leads the industry, 9:59:59.000,9:59:59.000 it just takes five weeks 9:59:59.000,9:59:59.000 instead of fixing new collections 9:59:59.000,9:59:59.000 fast fashion outlets generate the line share of profits 9:59:59.000,9:59:59.000 through designs produced in season. 9:59:59.000,9:59:59.000 ready-to-wear collections are made and debuted 9:59:59.000,9:59:59.000 one full season ahead of time 9:59:59.000,9:59:59.000 FInally, fast fashion is dependent [br]on cheap labor 9:59:59.000,9:59:59.000 and those savings are passed on to the [br]costumer 9:59:59.000,9:59:59.000 fashion has always run people power 9:59:59.000,9:59:59.000 more than anything else 9:59:59.000,9:59:59.000 Currently, one in six humans on earth 9:59:59.000,9:59:59.000 works in the fashion industry 9:59:59.000,9:59:59.000 It's massive! 9:59:59.000,9:59:59.000 And for the most part, 9:59:59.000,9:59:59.000 those humans live in developing countries 9:59:59.000,9:59:59.000 but cheap labor comes at a high cost 9:59:59.000,9:59:59.000 with globalization the world's economies 9:59:59.000,9:59:59.000 became increasingly