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3 myths about agro-ecology you've always heard,

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but nobody had the courage to deny.

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Myth # 1: organic food is more expensive.

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Not at all! Organic food appears to be more 
expensive because the supermarkets,

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where we usually buy it, charge up to 4 times as 
much as farmer’s markets. (up to 463% more)

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Myth # 2: Agro-ecological production is less 
productive than conventional agriculture.

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Agro-ecology is at least as productive as
conventional agriculture.

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And there’s an extra advantage: agro-ecological 
production enriches the soil

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and so it remains productive indefinitely.

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Pesticides and chemical fertilizers slowly weaken
the soil and contaminate the water.

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Myth # 3: agro-ecology means “returning to the stone-age”

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Actually, agro-ecological production is always adapting 
in light of new knowledge and technologies.

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While conventional agriculture always 
follows the same recipe,

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agro-ecology uses many different solutions.

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An encyclopaedia of knowledge is spread 
amongst communities.

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Globally, we already ruin over 5 million 
hectares of soil each year.

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An area bigger than the State of Rio de Janeiro.

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24% of our planet’s land is less productive 
than it used to be.

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Because of bad use of the soil.

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And there’s more: around the world, we use as 
much as 4.5 billion litters of pesticides.

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And Brazil more than anyone else. 
(1/5 of the pesticides use. 850 million litters in 2011)

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We want an agriculture that can feed the world.

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Forever!

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How about you? How do you want your agriculture?