3 myths about agro-ecology you've always heard,

but nobody had the courage to deny.

Myth # 1: organic food is more expensive.

Not at all! Organic food appears to be more 
expensive because the supermarkets,

where we usually buy it, charge up to 4 times as 
much as farmer’s markets. (up to 463% more)

Myth # 2: Agro-ecological production is less 
productive than conventional agriculture.

Agro-ecology is at least as productive as
conventional agriculture.

And there’s an extra advantage: agro-ecological 
production enriches the soil

and so it remains productive indefinitely.

Pesticides and chemical fertilizers slowly weaken
the soil and contaminate the water.

Myth # 3: agro-ecology means “returning to the stone-age”

Actually, agro-ecological production is always adapting 
in light of new knowledge and technologies.

While conventional agriculture always 
follows the same recipe,

agro-ecology uses many different solutions.

An encyclopaedia of knowledge is spread 
amongst communities.

Globally, we already ruin over 5 million 
hectares of soil each year.

An area bigger than the State of Rio de Janeiro.

24% of our planet’s land is less productive 
than it used to be.

Because of bad use of the soil.

And there’s more: around the world, we use as 
much as 4.5 billion litters of pesticides.

And Brazil more than anyone else. 
(1/5 of the pesticides use. 850 million litters in 2011)

We want an agriculture that can feed the world.

Forever!

How about you? How do you want your agriculture?