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When you're invited
to a TEDx presentation,

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the first thing that you feel
is you feel honored.

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But when they tell you're going
to be the first presentation up,

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then the excitement disappears.

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(Laughter)

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Today, when I looked at
many of my fellow speakers,

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and I had the pleasure of meeting
a few just as we're warming up,

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I realized that quite a few
of my fellow presenters work for NASA,

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are associated with NASA,
or with the European Space Agency.

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So, I decided to put this up
as my first slide.

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This is Apollo 17, the spacecraft used
for the last manned mission to the Moon.

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I had to put it up

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because that was the only piece
of technology within my presentation

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in a technology evolution event.

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The second reason is
because I personally feel

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that this is the start
of the digitalization era.

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Among the numerous innovations
within that mission,

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there are two that stand out,

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and have somehow found a way
back to our lives today.

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The first one is the in-memory computer.

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That spacecraft had a 24-KB computer

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that navigated the vehicle
from Earth to the Moon.

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To put things into perspective,
24 KB is what it takes

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for a birthday singing card
to play a singing song today.

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The second piece of innovation
was the world's first hand-held device.

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That was a calculator called HP-35,

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it was made by Hewlett-Packard,

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and the 35 stood for
the 35 buttons it had on it.

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The name wasn't innovative,

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but the innovation is now something

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that all of us
carry into our pockets today,

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a hand-held device.

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Twenty years from then, in June 1991,

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my father woke me up abruptly
one morning to take me to work.

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That was my first day at work,
right after school.

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He had laid out everything:

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samples, price list, order book,
my new briefcase, two bus tickets.

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He explained to me

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that I would never take money
from him again.

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I had to earn my living.

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And he gave me
the only piece of technology

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that was available at the time
for a new sales guy.

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That was a hand-held calculator by Casio.

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So, 20 years, between the last
manned mission to the Moon

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and my first day at work,
technology had barely evolved.

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Now, fast forward two decades
from that in today's world,

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just think of the technology

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that a young person that comes
to work for my business has with him.

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They have an iPad,
they have an iPhone, a smart watch,

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they are connected to social media,

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they can procure from business networks,
they can make video calls,

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which was unprecedented
at the time of the last manned mission,

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or at the time
that my first day at work was.

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Try to put all of this into perspective

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and think of all the things
that have happened in our life.

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In the last two decades,
I have traveled the world extensively.

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I'm honored to lead,
across three continents,

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one of the most innovative
technology firms.

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And I see technology evolution
on a day-to-day basis,

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how it affects us, how it affects
our customers, the societies we live in.

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That one thing that stands out,
for which I'm here to talk to you today,

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is how our DNA evolves.

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Our lives evolve, our brain changes
and our DNA is evolving,

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and we have to take notice of it.

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Alongside this innovation,

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we also have the evolution of the senses.

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Think about a smartphone, we touch it.

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And then think about a wearable device,
that's attached to a T-shirt,

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that feels over all
of our vital statistics.

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And then feel of the technology
that is on a smart watch

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that gives us notifications
and vibrations,

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so that we understand
that something interesting is happening:

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a friend of us is nearby,

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we've exceeded the heart rates
when running,

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or we've just completed
a purchase in iTunes.

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Then, think about sound.

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Most of the people in this room
use Shazam.

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And in a few years from now,

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the devices we carry on us
will be listening to the environment,

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and will be able to recognize,
based on our preferences and behaviors,

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the things that are of interest to us.

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We will be able to procure
through a television set at home

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something that is of interest to us,

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simply because an advertisement played,
and our smartphone listened to it.

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Think about Google Glasses,
and how pioneering this was.

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Think about the life
of an architect or an engineer.

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Think about digital or analogical reality,

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how I can put together my plans in reality

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and wearing smart glasses I can see
exactly my deviations from the plan.

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And then taking it a step further,
think about blind people.

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Think how their life can change,

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when they have a drone flying over them
with facial recognition,

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understanding who they are
and giving them directions

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as to how they can walk
via infrared or high-definition cameras.

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Think the impact we make
into these people's life,

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simply by having a drone,
which costs 100 euros, following them.

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Then think about 3-dimensional printing.

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We can print food,
you can print a dessert,

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you can print any dish you want,
pasta, you can print meat.

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And imagine the behavioral differences

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we are going to have
in a day-to-day dietary.

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No different from
what has happened in manufacturing;

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manufacturing has had
an unprecedented change.

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We moved from mass-producing goods
to custom-printed goods.

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Think about smell.

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Devices that sense gas have been
around for more than three decades.

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Initially in mines, now in workplaces,
most recently in every home.

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Now think about a plug-in in your iPhone
that can emit senses

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so that you have

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an unprecedented experience
alongside your video call.

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You can smell the flower

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the other person is holding
on the other side of the line.

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Our brain receives
an amazing number of data

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which comes from our senses,
predominantly from our senses.

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Our brain has
a fantastic ability to evolve.

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This is called [plasticity].

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This is something
that we need to use however.

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We have two choices:

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to stay idle

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- for instance, just enjoy
the friendships we have on Facebook -

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or to be dynamic and proactive,

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in other words, to take advantage
of the Facebook technology,

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of the social media,
the business networks,

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and the technology that is out there.

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Now, the impact that comes to our lives
goes of course way beyond the senses.

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It changes our life.

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Think about smart cities of tomorrow.

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We've been involved
in a couple of very interesting projects,

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landmark projects,
because they were the first.

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One was in Rio de Janeiro in Brazil,

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whereby there were millions
of sensors, and cameras,

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and points that could receive data

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that were all fed in
a single in-memory computer;

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similar technology to the Apollo 17.

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And that analyzes all the events,
whether it's data, power outage,

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traffic, material changes
in the social environment we live in

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through what people twit
or write on Facebook or LinkedIn.

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And all of this can be analyzed
in a single computer

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so that the city can prevent things,

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can manage the aftermath
of accidents, or big events.

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Another life changing project has happened

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in Istanbul, in Turkey.

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There, using again in-memory technology,

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but also pieces of hand-held devices,

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we've managed to put together a system
that compares images from satellites

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so that we know exactly what has happened
before and after a major earthquake.

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This way, the security services
know exactly

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where they have to attend
and focus on the areas

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where they have to attend
before and after the earthquake.

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But despite all of these evolutions,

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and the ones that my fellow presenters
will explain to you momentarily,

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you look at
the unemployment rate in Europe

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and the unemployment
between the young remains at 50%

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in most European countries.

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And then you hear that the IT sector
in Europe has 100,000 vacancies.

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And this is the biggest oxymoron
we have in the society.

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There is a major disconnect

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between the opportunities
that lie ahead with technology,

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the changes that this evolution
has brought to our life,

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and particularly to our DNA,

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and the reality, our ability
to capitalize on those opportunities.

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And now, we hear a lot of people
talking about the lost generation.

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I am here today to help
the young understand

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that the evolution does not go together
with a lost generation.

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There is no such thing
as a lost generation.

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Think about 1972: the hand-held device;

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two decades later, my first day at work;

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two decades later - this is today -
all the technology we have in our hands;

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and the difference in the opportunity

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that a person
on their first day at work has

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versus the opportunity that I had
on my first day at work.

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Think how I evolved

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and then think how you can take advantage
of what is out there

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and make your life different,
make your life better.

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There is no such thing
as a lost generation

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because this generation
is full of opportunity.

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There is a lot of innovation
and a lot of technology

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that opens up new horizons.

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For the first time, this country
has entrepreneurs after many, many years.

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For the first time, this country
has technology startups

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which is something that couldn't have
been possible a few years ago.

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Now imagine! Imagine what you can do.

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You've made the first day today,
ladies and gentlemen,

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you have come here,
you've come here to hear about evolution.

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Grasp the opportunity.

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There is a lot of opportunity out there

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and convert [it]
into a brighter future for you.

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Thank you very much.

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(Applause)