[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:05.38,0:00:06.73,Default,,0000,0000,0000,,What is a great TED Talk?
Dialogue: 0,0:00:06.76,0:00:08.78,Default,,0000,0000,0000,,What are the elements of a great TED Talk?
Dialogue: 0,0:00:08.80,0:00:10.60,Default,,0000,0000,0000,,What makes a TED.com talk?
Dialogue: 0,0:00:10.63,0:00:11.86,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:11.89,0:00:16.65,Default,,0000,0000,0000,,If you're thinking about that you'd like\Nsome of the talks from your event
Dialogue: 0,0:00:16.68,0:00:18.17,Default,,0000,0000,0000,,to make it to TED.com,
Dialogue: 0,0:00:18.20,0:00:20.34,Default,,0000,0000,0000,,what are some of the filters\Nthat we look at
Dialogue: 0,0:00:20.36,0:00:21.63,Default,,0000,0000,0000,,to come to that decision?
Dialogue: 0,0:00:21.65,0:00:23.47,Default,,0000,0000,0000,,Fortunately, they're really the same,
Dialogue: 0,0:00:23.49,0:00:26.34,Default,,0000,0000,0000,,what makes a great TED Talk\Nmakes a great TED.com talk.
Dialogue: 0,0:00:26.36,0:00:29.96,Default,,0000,0000,0000,,But I want to talk through that\Nwith you in a way you can think about both
Dialogue: 0,0:00:29.98,0:00:33.41,Default,,0000,0000,0000,,as you're booking speakers\Nand working with them.
Dialogue: 0,0:00:33.44,0:00:37.41,Default,,0000,0000,0000,,The first thing to thing\Nwe think makes a great TED Talk
Dialogue: 0,0:00:37.44,0:00:38.96,Default,,0000,0000,0000,,is "Tell us something new."
Dialogue: 0,0:00:38.98,0:00:41.73,Default,,0000,0000,0000,,Many of us at TED come\Nfrom journalistic backgrounds
Dialogue: 0,0:00:41.76,0:00:46.91,Default,,0000,0000,0000,,and you can almost think about TED\Nas a biannual magazine on stage.
Dialogue: 0,0:00:46.94,0:00:49.80,Default,,0000,0000,0000,,We really think\Nabout what is new out there.
Dialogue: 0,0:00:49.82,0:00:54.03,Default,,0000,0000,0000,,What are the new, different ideas\Nwe haven't heard of before?
Dialogue: 0,0:00:54.05,0:00:55.31,Default,,0000,0000,0000,,Sometimes is the topic.
Dialogue: 0,0:00:55.34,0:00:57.68,Default,,0000,0000,0000,,There are speakers at TEDGlobal this year,
Dialogue: 0,0:00:57.70,0:01:02.40,Default,,0000,0000,0000,,who are here claiming\Nthat plants have brains.
Dialogue: 0,0:01:02.42,0:01:03.98,Default,,0000,0000,0000,,I haven't heard that before.
Dialogue: 0,0:01:04.01,0:01:06.10,Default,,0000,0000,0000,,That's a really interesting perspective.
Dialogue: 0,0:01:06.12,0:01:09.18,Default,,0000,0000,0000,,Sometimes is a really\Nnew angle on an old topic.
Dialogue: 0,0:01:09.20,0:01:11.25,Default,,0000,0000,0000,,For example, about climate change.
Dialogue: 0,0:01:11.28,0:01:14.84,Default,,0000,0000,0000,,We had Al Gore four years ago,\Nthat was a really definitive talk
Dialogue: 0,0:01:14.87,0:01:17.03,Default,,0000,0000,0000,,that climate change\Nis a fact, it's a problem.
Dialogue: 0,0:01:17.06,0:01:19.50,Default,,0000,0000,0000,,To talk about climate change,\Nyou need a new angle.
Dialogue: 0,0:01:19.52,0:01:21.75,Default,,0000,0000,0000,,Think about having a material scientist,
Dialogue: 0,0:01:21.78,0:01:25.26,Default,,0000,0000,0000,,or a photographer\Nwho photographs icebergs.
Dialogue: 0,0:01:25.29,0:01:27.98,Default,,0000,0000,0000,,Someone telling the story in a new way.
Dialogue: 0,0:01:28.01,0:01:32.06,Default,,0000,0000,0000,,We think about this for TED.com:\Nis this new, fresh and relevant?
Dialogue: 0,0:01:32.09,0:01:34.80,Default,,0000,0000,0000,,One of the great, amazing things for us
Dialogue: 0,0:01:34.82,0:01:36.49,Default,,0000,0000,0000,,in working with the TEDx community
Dialogue: 0,0:01:36.51,0:01:39.63,Default,,0000,0000,0000,,is that you know your communities\Nand there are so many stories,
Dialogue: 0,0:01:39.65,0:01:42.47,Default,,0000,0000,0000,,ideas, issues and people\Nthat are local to you
Dialogue: 0,0:01:42.49,0:01:45.67,Default,,0000,0000,0000,,that could be presented and brought\Nto an international audience
Dialogue: 0,0:01:45.69,0:01:47.50,Default,,0000,0000,0000,,in ways we've never heard of before.
Dialogue: 0,0:01:47.53,0:01:50.12,Default,,0000,0000,0000,,You're the eyes and ears\Nin your own regional areas,
Dialogue: 0,0:01:50.17,0:01:53.82,Default,,0000,0000,0000,,and we're so excited\Nabout bringing those new ideas in.
Dialogue: 0,0:01:53.84,0:01:56.30,Default,,0000,0000,0000,,The second thing to think about
Dialogue: 0,0:01:56.32,0:01:58.11,Default,,0000,0000,0000,,is evoking contagious emotions.
Dialogue: 0,0:01:58.14,0:02:00.74,Default,,0000,0000,0000,,One of the things we consider\Nfor talks on TED
Dialogue: 0,0:02:00.76,0:02:02.50,Default,,0000,0000,0000,,is "Are these talks spreading?"
Dialogue: 0,0:02:02.52,0:02:04.43,Default,,0000,0000,0000,,Are people sharing them with each other?
Dialogue: 0,0:02:04.45,0:02:06.15,Default,,0000,0000,0000,,Do they have a viral nature?
Dialogue: 0,0:02:06.17,0:02:08.78,Default,,0000,0000,0000,,When you think about viral videos online,
Dialogue: 0,0:02:08.80,0:02:11.77,Default,,0000,0000,0000,,obviously people first think\Nof kitty videos, and pranks,
Dialogue: 0,0:02:11.80,0:02:15.27,Default,,0000,0000,0000,,that you want to share because\Nthey surprise you or make you laugh.
Dialogue: 0,0:02:15.30,0:02:17.64,Default,,0000,0000,0000,,But there are other kinds\Nof contagious emotions.
Dialogue: 0,0:02:17.66,0:02:20.90,Default,,0000,0000,0000,,People want to share something\Nwhen it is emotional.
Dialogue: 0,0:02:20.92,0:02:23.94,Default,,0000,0000,0000,,When something brings a lump\Nto their throat,
Dialogue: 0,0:02:23.97,0:02:26.33,Default,,0000,0000,0000,,or kind of brings butterflies\Nto their stomachs,
Dialogue: 0,0:02:26.36,0:02:28.44,Default,,0000,0000,0000,,they want someone\Nnext to them to share it.
Dialogue: 0,0:02:28.47,0:02:31.16,Default,,0000,0000,0000,,But they also share things\Nthat teach them something new.
Dialogue: 0,0:02:31.19,0:02:34.94,Default,,0000,0000,0000,,If you get an aha! moment from a talk,\Nyou want to share it, let others know.
Dialogue: 0,0:02:34.97,0:02:38.01,Default,,0000,0000,0000,,Or if you've learned\Nsomething important, that feels urgent,
Dialogue: 0,0:02:38.04,0:02:39.25,Default,,0000,0000,0000,,you want to pass that on.
Dialogue: 0,0:02:39.28,0:02:41.04,Default,,0000,0000,0000,,Not every talk needs to inspire
Dialogue: 0,0:02:41.07,0:02:45.62,Default,,0000,0000,0000,,this incredible desire to be shared\Nwith somebody else,
Dialogue: 0,0:02:45.64,0:02:47.71,Default,,0000,0000,0000,,but many of the great talks do.
Dialogue: 0,0:02:48.72,0:02:52.12,Default,,0000,0000,0000,,The next thing to think about\Nis to tell a story.
Dialogue: 0,0:02:52.15,0:02:56.65,Default,,0000,0000,0000,,This is so fundamental\Nto every great TED Talk.
Dialogue: 0,0:02:56.68,0:03:00.25,Default,,0000,0000,0000,,It's not just relaying facts,\Nit's not just a lecture.
Dialogue: 0,0:03:00.27,0:03:02.93,Default,,0000,0000,0000,,A great speaker takes you on a journey,
Dialogue: 0,0:03:02.96,0:03:05.66,Default,,0000,0000,0000,,they tell you a story,\Nthey pull you along with them.
Dialogue: 0,0:03:05.68,0:03:09.25,Default,,0000,0000,0000,,It doesn't matter whether\Nit's about bacteria or architecture,
Dialogue: 0,0:03:09.27,0:03:10.82,Default,,0000,0000,0000,,fish or climate change.
Dialogue: 0,0:03:10.84,0:03:13.41,Default,,0000,0000,0000,,You're pulled in\Nand you go along with them.
Dialogue: 0,0:03:13.44,0:03:19.28,Default,,0000,0000,0000,,That doesn't mean that every person\Nhas to describe their talk as a journey,
Dialogue: 0,0:03:19.31,0:03:20.91,Default,,0000,0000,0000,,but it should take you somewhere.
Dialogue: 0,0:03:20.93,0:03:23.59,Default,,0000,0000,0000,,Part of telling you a great story\Nis being personal.
Dialogue: 0,0:03:23.62,0:03:29.34,Default,,0000,0000,0000,,A great story tells you\Nsomething about the speaker.
Dialogue: 0,0:03:29.37,0:03:32.86,Default,,0000,0000,0000,,It doesn't need to be confessional,\Nyou don't want to know everything.
Dialogue: 0,0:03:32.88,0:03:35.76,Default,,0000,0000,0000,,But you want to feel them\Ninside the story.
Dialogue: 0,0:03:35.78,0:03:40.46,Default,,0000,0000,0000,,A great talk that has\Na personal story at the center.
Dialogue: 0,0:03:40.48,0:03:44.80,Default,,0000,0000,0000,,That personal story could be about\Ntheir passion for certain kinds of fish,
Dialogue: 0,0:03:44.94,0:03:50.86,Default,,0000,0000,0000,,or something from their childhood\Nthat brought them to an insight later on.
Dialogue: 0,0:03:50.95,0:03:55.69,Default,,0000,0000,0000,,But the personal story, I think, is how\Nwe relate to an individual TED Talk.
Dialogue: 0,0:03:55.71,0:03:58.04,Default,,0000,0000,0000,,We may not know anything\Nabout the subject matter,
Dialogue: 0,0:03:58.07,0:04:00.10,Default,,0000,0000,0000,,or we may not even think we care about it,
Dialogue: 0,0:04:00.12,0:04:02.83,Default,,0000,0000,0000,,but we can relate\Nto that personal storytelling.
Dialogue: 0,0:04:02.85,0:04:07.22,Default,,0000,0000,0000,,You can also think about it\Nas a personal story with an idea inside,
Dialogue: 0,0:04:07.24,0:04:12.00,Default,,0000,0000,0000,,or an idea that has\Na personal part at the center.
Dialogue: 0,0:04:12.03,0:04:14.68,Default,,0000,0000,0000,,This is an odd thing to say...
Dialogue: 0,0:04:14.70,0:04:17.18,Default,,0000,0000,0000,,My sister-in-law is a rabbi,
Dialogue: 0,0:04:17.20,0:04:20.82,Default,,0000,0000,0000,,and she says she uses TED Talks\Nall the time for "sermon fodder."
Dialogue: 0,0:04:21.11,0:04:25.09,Default,,0000,0000,0000,,And she believes every TED Talk\Nis kind of a secular sermon.
Dialogue: 0,0:04:25.12,0:04:28.79,Default,,0000,0000,0000,,It's kind of teaching you something,\Nit's giving you a lesson.
Dialogue: 0,0:04:28.81,0:04:32.27,Default,,0000,0000,0000,,It's giving you a way to think\Nabout your own life and journey.
Dialogue: 0,0:04:32.30,0:04:35.21,Default,,0000,0000,0000,,That's very subtle,\NI don't tell any of the speakers that,
Dialogue: 0,0:04:35.24,0:04:36.93,Default,,0000,0000,0000,,it's not part of our speaker prep,
Dialogue: 0,0:04:36.96,0:04:39.73,Default,,0000,0000,0000,,but it's an interesting lens\Non what makes a great talk.
Dialogue: 0,0:04:39.91,0:04:42.56,Default,,0000,0000,0000,,One more thing about the personal.
Dialogue: 0,0:04:42.59,0:04:46.33,Default,,0000,0000,0000,,You want to guard against people\Ngoing too far in that direction
Dialogue: 0,0:04:46.36,0:04:47.55,Default,,0000,0000,0000,,and just a quick example.
Dialogue: 0,0:04:47.57,0:04:49.99,Default,,0000,0000,0000,,One of the trends we have to fight at TED
Dialogue: 0,0:04:50.01,0:04:54.10,Default,,0000,0000,0000,,is every speaker wanting\Nto replicate Jill Bolte Taylor's talk.
Dialogue: 0,0:04:54.12,0:04:59.23,Default,,0000,0000,0000,,Bolte Taylor was the neuroscientist\Nwho observed a stroke from the inside out.
Dialogue: 0,0:04:59.26,0:05:02.95,Default,,0000,0000,0000,,Incredible talk,\Nour most popular of all time.
Dialogue: 0,0:05:02.97,0:05:05.34,Default,,0000,0000,0000,,But it's very unique,
Dialogue: 0,0:05:05.36,0:05:08.28,Default,,0000,0000,0000,,and people sort of misinterpret\Nwhat was great in that talk.
Dialogue: 0,0:05:08.30,0:05:11.88,Default,,0000,0000,0000,,It's great because it has science\Ncombined with emotion,
Dialogue: 0,0:05:11.91,0:05:13.62,Default,,0000,0000,0000,,draws in your left and right brain.
Dialogue: 0,0:05:13.64,0:05:14.92,Default,,0000,0000,0000,,It's an incredible story.
Dialogue: 0,0:05:14.94,0:05:17.42,Default,,0000,0000,0000,,She shows a human brain,\Nshe almost cries.
Dialogue: 0,0:05:17.44,0:05:19.28,Default,,0000,0000,0000,,It's an incredible journey,
Dialogue: 0,0:05:19.31,0:05:21.15,Default,,0000,0000,0000,,but often people will interpret that
Dialogue: 0,0:05:21.17,0:05:24.08,Default,,0000,0000,0000,,as just the part\Nabout her crying at the end.
Dialogue: 0,0:05:24.10,0:05:28.31,Default,,0000,0000,0000,,They'll forget about all the other pieces\Nthat went into it along the way.
Dialogue: 0,0:05:28.34,0:05:29.72,Default,,0000,0000,0000,,Guard against that.
Dialogue: 0,0:05:30.31,0:05:31.42,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:33.80,0:05:37.44,Default,,0000,0000,0000,,The next piece\Nis don't lose the audience.
Dialogue: 0,0:05:38.30,0:05:42.59,Default,,0000,0000,0000,,I've found this image by searching\Nfor the word "'chase" on Flickr.
Dialogue: 0,0:05:42.62,0:05:45.58,Default,,0000,0000,0000,,But my idea is often times,\Nspeakers who are such experts
Dialogue: 0,0:05:45.60,0:05:46.80,Default,,0000,0000,0000,,in their own area,
Dialogue: 0,0:05:46.83,0:05:48.94,Default,,0000,0000,0000,,will kind of race ahead of the audience.
Dialogue: 0,0:05:48.97,0:05:52.65,Default,,0000,0000,0000,,Many of the speakers that we bring\Nare experts in their own field
Dialogue: 0,0:05:52.67,0:05:55.44,Default,,0000,0000,0000,,and are used to addressing\Npeople in their own field.
Dialogue: 0,0:05:55.46,0:05:59.52,Default,,0000,0000,0000,,Scientists that talk to scientists,\Nbusinesses to businesses audiences.
Dialogue: 0,0:05:59.54,0:06:03.72,Default,,0000,0000,0000,,Architects and artists are sometimes\Nthe biggest culprits.
Dialogue: 0,0:06:03.74,0:06:05.76,Default,,0000,0000,0000,,They all use the jargon of their own field
Dialogue: 0,0:06:05.79,0:06:09.06,Default,,0000,0000,0000,,and that's incredibly alienating\Nto the audience.
Dialogue: 0,0:06:09.10,0:06:11.91,Default,,0000,0000,0000,,One of the things you want\Nto talk through with the speakers
Dialogue: 0,0:06:11.94,0:06:15.32,Default,,0000,0000,0000,,is this idea that they are speaking\Nto a general intelligent audience.
Dialogue: 0,0:06:15.34,0:06:17.25,Default,,0000,0000,0000,,That's something you can help them with.
Dialogue: 0,0:06:17.27,0:06:20.66,Default,,0000,0000,0000,,When you're inside your field,\Nyou don't know what your jargon is.
Dialogue: 0,0:06:20.69,0:06:24.26,Default,,0000,0000,0000,,You don't know words like\N"postmodernist structure"
Dialogue: 0,0:06:24.28,0:06:27.90,Default,,0000,0000,0000,,is not really accessible\Nto the average audience.
Dialogue: 0,0:06:27.93,0:06:32.27,Default,,0000,0000,0000,,That's something you can help\Nyour speakers with, reviewing their talks,
Dialogue: 0,0:06:32.30,0:06:33.91,Default,,0000,0000,0000,,helping them understand.
Dialogue: 0,0:06:33.94,0:06:36.56,Default,,0000,0000,0000,,"I went to college\Nand I don't understand that word."
Dialogue: 0,0:06:36.59,0:06:40.02,Default,,0000,0000,0000,,Or "I'm tracking with you,\Nbut you really lost me there.
Dialogue: 0,0:06:40.05,0:06:42.30,Default,,0000,0000,0000,,Can we think of another way\Nof explaining that?"
Dialogue: 0,0:06:42.33,0:06:45.34,Default,,0000,0000,0000,,That will be really helpful to them.
Dialogue: 0,0:06:45.36,0:06:48.38,Default,,0000,0000,0000,,Often times we'll see talks\Nthat are such interesting topics
Dialogue: 0,0:06:48.40,0:06:53.79,Default,,0000,0000,0000,,but they are just addressed in a way\Nthat the general audience can't follow.
Dialogue: 0,0:06:53.82,0:06:56.84,Default,,0000,0000,0000,,It's just too specific for us to use.
Dialogue: 0,0:06:56.86,0:06:58.78,Default,,0000,0000,0000,,The next thing is start strong.
Dialogue: 0,0:06:58.81,0:07:02.18,Default,,0000,0000,0000,,For us, this has to do both with editing\Nand also with the talk.
Dialogue: 0,0:07:02.20,0:07:04.40,Default,,0000,0000,0000,,On TED.com, we think you all know,
Dialogue: 0,0:07:04.42,0:07:07.35,Default,,0000,0000,0000,,or maybe some of you might not,
Dialogue: 0,0:07:07.38,0:07:10.46,Default,,0000,0000,0000,,we edit, of course, all the talks\Nthat go on to TED.com
Dialogue: 0,0:07:10.48,0:07:14.18,Default,,0000,0000,0000,,No talk was as perfect on the stage\Nas it was when we put it online.
Dialogue: 0,0:07:14.20,0:07:17.46,Default,,0000,0000,0000,,We really work to bring\Nthe speakers' best selves out,
Dialogue: 0,0:07:17.49,0:07:20.95,Default,,0000,0000,0000,,while staying extremely true\Nto what they actually delivered.
Dialogue: 0,0:07:20.98,0:07:22.39,Default,,0000,0000,0000,,But we edit out their "umms,"
Dialogue: 0,0:07:22.42,0:07:24.77,Default,,0000,0000,0000,,if they trip or spill water on themselves.
Dialogue: 0,0:07:24.79,0:07:27.73,Default,,0000,0000,0000,,All these things have happened\Nand won't appear on TED.com.
Dialogue: 0,0:07:27.76,0:07:31.62,Default,,0000,0000,0000,,What we also do, and it's really important\Nin TED Talks' success,
Dialogue: 0,0:07:31.64,0:07:33.67,Default,,0000,0000,0000,,is we edit the very beginning.
Dialogue: 0,0:07:33.69,0:07:39.38,Default,,0000,0000,0000,,We don't begin with the opening remarks,\Nthe "hello," "Thank you for having me."
Dialogue: 0,0:07:39.40,0:07:42.69,Default,,0000,0000,0000,,Or even their opening jokes,\Npeople like to have one.
Dialogue: 0,0:07:42.72,0:07:44.46,Default,,0000,0000,0000,,But their opening joke distracts.
Dialogue: 0,0:07:44.48,0:07:48.35,Default,,0000,0000,0000,,We edit the talk so that it begins\Nright where it takes off.
Dialogue: 0,0:07:48.37,0:07:53.22,Default,,0000,0000,0000,,We do that online because people online\Nare very vulnerable to distraction.
Dialogue: 0,0:07:53.24,0:07:54.56,Default,,0000,0000,0000,,We all know this.
Dialogue: 0,0:07:54.58,0:07:56.00,Default,,0000,0000,0000,,You start watching a video,
Dialogue: 0,0:07:56.02,0:07:58.46,Default,,0000,0000,0000,,and at the beginning\Nthere's a host's introduction,
Dialogue: 0,0:07:58.48,0:08:01.65,Default,,0000,0000,0000,,something slow, and you don't mean to,\Nbut you just got distracted.
Dialogue: 0,0:08:01.68,0:08:04.40,Default,,0000,0000,0000,,You start an email, or a web search,\Nand you're just gone.
Dialogue: 0,0:08:04.42,0:08:07.57,Default,,0000,0000,0000,,So we start our talks that way\Nand we edit them that way,
Dialogue: 0,0:08:07.59,0:08:10.82,Default,,0000,0000,0000,,but it's good to keep it\Nin mind for the talk itself,
Dialogue: 0,0:08:10.85,0:08:13.24,Default,,0000,0000,0000,,when you're hearing the person rehearse.
Dialogue: 0,0:08:13.26,0:08:17.66,Default,,0000,0000,0000,,We've had speakers at TED who wanted\Nto read two paragraphs out of a letter
Dialogue: 0,0:08:17.68,0:08:19.22,Default,,0000,0000,0000,,at the beginning of their talk.
Dialogue: 0,0:08:19.25,0:08:22.55,Default,,0000,0000,0000,,Or start with something\Nthat really doesn't grab us,
Dialogue: 0,0:08:22.57,0:08:24.89,Default,,0000,0000,0000,,but two minutes in,\Nthey get really interesting.
Dialogue: 0,0:08:24.91,0:08:28.43,Default,,0000,0000,0000,,It's just something for you to think about\Nas you're helping the speakers,
Dialogue: 0,0:08:28.45,0:08:31.47,Default,,0000,0000,0000,,to start on something\Nreally compelling and interesting.
Dialogue: 0,0:08:31.53,0:08:33.34,Default,,0000,0000,0000,,Another thing to think about is focus.
Dialogue: 0,0:08:33.36,0:08:36.60,Default,,0000,0000,0000,,18 minutes is a very short\Nperiod of time, as you know.
Dialogue: 0,0:08:36.62,0:08:39.10,Default,,0000,0000,0000,,And there are talks even shorter.
Dialogue: 0,0:08:39.12,0:08:40.88,Default,,0000,0000,0000,,There is time for one idea.
Dialogue: 0,0:08:40.90,0:08:43.11,Default,,0000,0000,0000,,Only one idea.
Dialogue: 0,0:08:43.14,0:08:46.72,Default,,0000,0000,0000,,And it's so hard for most speakers,\Nand I'm guilty of the same thing.
Dialogue: 0,0:08:46.75,0:08:48.47,Default,,0000,0000,0000,,They want to tell everything.
Dialogue: 0,0:08:48.50,0:08:51.31,Default,,0000,0000,0000,,Or they want to have multiple ideas
Dialogue: 0,0:08:51.34,0:08:52.83,Default,,0000,0000,0000,,and get them all in 18 minutes.
Dialogue: 0,0:08:52.85,0:08:57.09,Default,,0000,0000,0000,,And they do that either by rushing\Nthrough things or leaving things out,
Dialogue: 0,0:08:57.11,0:08:59.22,Default,,0000,0000,0000,,or simply just by not quite making sense.
Dialogue: 0,0:08:59.25,0:09:02.61,Default,,0000,0000,0000,,Or not fulfilling\Nthe potential of the talk.
Dialogue: 0,0:09:02.63,0:09:05.10,Default,,0000,0000,0000,,The more you can focus in, the better.
Dialogue: 0,0:09:05.12,0:09:10.86,Default,,0000,0000,0000,,This one is particularly for TEDx talks\Ncoming onto TED.com
Dialogue: 0,0:09:11.19,0:09:14.38,Default,,0000,0000,0000,,In curating most of your events\Nyou always want a mix
Dialogue: 0,0:09:14.41,0:09:18.99,Default,,0000,0000,0000,,of local and global ideas.
Dialogue: 0,0:09:19.02,0:09:23.09,Default,,0000,0000,0000,,One of the things with many\Nof the TEDx talks we've looked at
Dialogue: 0,0:09:23.12,0:09:27.33,Default,,0000,0000,0000,,is that they can often be very local
Dialogue: 0,0:09:27.35,0:09:32.09,Default,,0000,0000,0000,,without addressing the audience in a way\Nthat can be expanded beyond that.
Dialogue: 0,0:09:32.11,0:09:35.07,Default,,0000,0000,0000,,And we have this issue at TED as well\Nas we work with speakers.
Dialogue: 0,0:09:35.09,0:09:38.79,Default,,0000,0000,0000,,I think that many of your events\Nwill have local talks
Dialogue: 0,0:09:38.82,0:09:41.40,Default,,0000,0000,0000,,that are really interesting\Nto the people in the room,
Dialogue: 0,0:09:41.43,0:09:42.68,Default,,0000,0000,0000,,to the local community.
Dialogue: 0,0:09:42.71,0:09:46.40,Default,,0000,0000,0000,,But those talks aren't\Nquite appropriate for TED.com.
Dialogue: 0,0:09:46.42,0:09:49.67,Default,,0000,0000,0000,,For the ones we'd use, we want\Nto be able to extract wider.
Dialogue: 0,0:09:49.70,0:09:52.90,Default,,0000,0000,0000,,If it's a local idea,\Nhave it presented in a way
Dialogue: 0,0:09:52.92,0:09:56.60,Default,,0000,0000,0000,,that a wider audience can see relevance.
Dialogue: 0,0:09:56.62,0:10:02.56,Default,,0000,0000,0000,,Part of the things that go into that\Nis being aware of regional knowledge.
Dialogue: 0,0:10:02.58,0:10:05.96,Default,,0000,0000,0000,,If you're talking about something local,\Nif there is an issue in Houston
Dialogue: 0,0:10:05.98,0:10:08.38,Default,,0000,0000,0000,,or a new building going up in Sao Paulo,
Dialogue: 0,0:10:08.40,0:10:10.97,Default,,0000,0000,0000,,everyone in the room might know\Nthat this is happening,
Dialogue: 0,0:10:10.100,0:10:13.100,Default,,0000,0000,0000,,but just helping the speaker\Ngive a sentence of context
Dialogue: 0,0:10:14.02,0:10:15.97,Default,,0000,0000,0000,,about what it is they're talking about
Dialogue: 0,0:10:15.100,0:10:18.21,Default,,0000,0000,0000,,will help the talk transcend the room
Dialogue: 0,0:10:18.23,0:10:24.08,Default,,0000,0000,0000,,and move into and be applicable\Nto the wider world.
Dialogue: 0,0:10:24.11,0:10:28.53,Default,,0000,0000,0000,,This doesn't mean you shouldn't be\Ncovering certain local ideas,
Dialogue: 0,0:10:28.56,0:10:32.64,Default,,0000,0000,0000,,but should think about it with an eye\Ntowards the people who aren't in the room.
Dialogue: 0,0:10:32.71,0:10:36.00,Default,,0000,0000,0000,,And this is something we've really had\Nto train ourselves on in TED.
Dialogue: 0,0:10:36.02,0:10:39.02,Default,,0000,0000,0000,,We are not addressing\Na thousand fairly wealthy people
Dialogue: 0,0:10:39.04,0:10:40.98,Default,,0000,0000,0000,,in a room in California anymore.
Dialogue: 0,0:10:41.01,0:10:43.10,Default,,0000,0000,0000,,We're just not.\NWe're addressing the world.
Dialogue: 0,0:10:43.12,0:10:45.87,Default,,0000,0000,0000,,And that really shifts\Nhow we think about the program.
Dialogue: 0,0:10:45.90,0:10:49.85,Default,,0000,0000,0000,,Our obligation to be broad,\Nour obligation to diversity.
Dialogue: 0,0:10:49.87,0:10:53.48,Default,,0000,0000,0000,,And to think about things more deeply.
Dialogue: 0,0:10:53.50,0:10:55.79,Default,,0000,0000,0000,,I'll give you one example
Dialogue: 0,0:10:55.81,0:10:58.67,Default,,0000,0000,0000,,of a talk that really\Nmade us rethink things.
Dialogue: 0,0:10:58.69,0:11:01.46,Default,,0000,0000,0000,,We often had audience talks at TED,
Dialogue: 0,0:11:01.49,0:11:03.33,Default,,0000,0000,0000,,both at TEDUniversity and on stage.
Dialogue: 0,0:11:03.35,0:11:05.71,Default,,0000,0000,0000,,One talk that was just great in the room.
Dialogue: 0,0:11:05.74,0:11:10.30,Default,,0000,0000,0000,,People like to show vacation photos\Nand we've had a couple of talks like that.
Dialogue: 0,0:11:10.32,0:11:13.66,Default,,0000,0000,0000,,One of them was about a trip\Nthat someone took to North Korea,
Dialogue: 0,0:11:13.69,0:11:17.50,Default,,0000,0000,0000,,and his perspective\Nand what he learned in this trip.
Dialogue: 0,0:11:17.53,0:11:20.90,Default,,0000,0000,0000,,It was fascinating\Nto the group in California
Dialogue: 0,0:11:20.92,0:11:22.32,Default,,0000,0000,0000,,that was listening to it.
Dialogue: 0,0:11:22.35,0:11:26.14,Default,,0000,0000,0000,,But it really sounded a bit offensive\Nonce you put out to a global audience.
Dialogue: 0,0:11:26.39,0:11:30.18,Default,,0000,0000,0000,,And it wasn't actually\Nthat there was anything...
Dialogue: 0,0:11:30.71,0:11:34.02,Default,,0000,0000,0000,,There's nothing wrong with the talk\Nin the context it was given,
Dialogue: 0,0:11:34.04,0:11:35.63,Default,,0000,0000,0000,,but it really had the wrong tone
Dialogue: 0,0:11:35.66,0:11:37.74,Default,,0000,0000,0000,,once you've opened it up\Nto the wider world.
Dialogue: 0,0:11:37.77,0:11:40.21,Default,,0000,0000,0000,,That's the type of thing\Nyou have to think about
Dialogue: 0,0:11:40.24,0:11:44.30,Default,,0000,0000,0000,,when thinking about taking talks\Nfrom TEDx to TED.com.
Dialogue: 0,0:11:44.33,0:11:46.47,Default,,0000,0000,0000,,That they're going\Nto a much wider audience.
Dialogue: 0,0:11:47.64,0:11:52.84,Default,,0000,0000,0000,,Finally, I think the biggest secret\Nto the success of any TED Talk
Dialogue: 0,0:11:52.86,0:11:53.95,Default,,0000,0000,0000,,is practice.
Dialogue: 0,0:11:53.97,0:11:55.59,Default,,0000,0000,0000,,It's rehearsing.
Dialogue: 0,0:11:55.62,0:11:58.30,Default,,0000,0000,0000,,It's working with the speaker\Nfrom the first moment
Dialogue: 0,0:11:58.32,0:12:00.98,Default,,0000,0000,0000,,that you talk to them\Nand getting them used to the idea
Dialogue: 0,0:12:01.00,0:12:04.00,Default,,0000,0000,0000,,they're going to have to practice\Nand rehearse to get it right.
Dialogue: 0,0:12:04.02,0:12:07.68,Default,,0000,0000,0000,,There's sort of heartbreak,\Nwith both TED and TEDx Talks...
Dialogue: 0,0:12:07.74,0:12:12.07,Default,,0000,0000,0000,,"That's such a good talk, but it's not\Nthe best that person could give."
Dialogue: 0,0:12:12.10,0:12:15.91,Default,,0000,0000,0000,,They had a really good talk in them\Nbut they didn't quite get it out.
Dialogue: 0,0:12:15.94,0:12:19.88,Default,,0000,0000,0000,,And honestly, the difference\Nbetween a medium talk and a great one
Dialogue: 0,0:12:19.91,0:12:21.44,Default,,0000,0000,0000,,is often just practice.
Dialogue: 0,0:12:21.46,0:12:24.20,Default,,0000,0000,0000,,It's having the person commit\Nto actually rehearsing.
Dialogue: 0,0:12:24.22,0:12:27.76,Default,,0000,0000,0000,,This is something that speakers\Nwill often resist. Also our speakers.
Dialogue: 0,0:12:27.78,0:12:29.88,Default,,0000,0000,0000,,And I'm sure this happens\Nwith your speakers.
Dialogue: 0,0:12:29.90,0:12:33.04,Default,,0000,0000,0000,,They feel they're above it\Nor they think it's kind of silly.
Dialogue: 0,0:12:33.06,0:12:34.64,Default,,0000,0000,0000,,Or they think they don't need it.
Dialogue: 0,0:12:34.66,0:12:36.40,Default,,0000,0000,0000,,Everyone needs to rehearse.
Dialogue: 0,0:12:36.42,0:12:40.61,Default,,0000,0000,0000,,It was interesting when we did\Nthe Cannes advertising festival,
Dialogue: 0,0:12:40.63,0:12:43.81,Default,,0000,0000,0000,,one session was for TED\Nand Hans Rosling was speaking.
Dialogue: 0,0:12:44.09,0:12:46.50,Default,,0000,0000,0000,,He's the Swedish professor.
Dialogue: 0,0:12:46.52,0:12:49.19,Default,,0000,0000,0000,,Global health issues,\Nstatistics on the screen,
Dialogue: 0,0:12:49.21,0:12:52.08,Default,,0000,0000,0000,,he narrates them crazily\Nand he's a fantastic speaker.
Dialogue: 0,0:12:52.11,0:12:54.92,Default,,0000,0000,0000,,He has five talks online.
Dialogue: 0,0:12:54.94,0:12:58.31,Default,,0000,0000,0000,,I think he has more views\Nthan any other speaker on TED.com.
Dialogue: 0,0:12:58.33,0:13:02.69,Default,,0000,0000,0000,,The other speakers were furious with me\Nbecause I had put him on first.
Dialogue: 0,0:13:02.71,0:13:04.53,Default,,0000,0000,0000,,So they all had to follow him.
Dialogue: 0,0:13:04.55,0:13:07.41,Default,,0000,0000,0000,,But one of the things they noted to me
Dialogue: 0,0:13:07.43,0:13:09.86,Default,,0000,0000,0000,,is how much he rehearsed.
Dialogue: 0,0:13:09.88,0:13:13.12,Default,,0000,0000,0000,,From the second we opened up the room\Nand we were still setting it up
Dialogue: 0,0:13:13.20,0:13:19.14,Default,,0000,0000,0000,,for hours and hours, he had\Nthis table and all these props.
Dialogue: 0,0:13:19.17,0:13:22.100,Default,,0000,0000,0000,,He kept going over it for hours\Nwith a countdown clock.
Dialogue: 0,0:13:23.02,0:13:26.07,Default,,0000,0000,0000,,Moving the things around, practicing,\Ngetting his phrasing right.
Dialogue: 0,0:13:26.18,0:13:28.60,Default,,0000,0000,0000,,And he's one of the most\Nsuccessful speakers on TED.
Dialogue: 0,0:13:28.63,0:13:31.40,Default,,0000,0000,0000,,So that's one of the things\Nyou could really integrate
Dialogue: 0,0:13:31.43,0:13:35.35,Default,,0000,0000,0000,,into your own practice\Nas a TEDx organizer,
Dialogue: 0,0:13:35.37,0:13:39.85,Default,,0000,0000,0000,,and really impress on your speakers:\Nthe best talks are produced by practice.
Dialogue: 0,0:13:40.78,0:13:44.11,Default,,0000,0000,0000,,That is what I had to share\Nwith you today.
Dialogue: 0,0:13:44.13,0:13:48.27,Default,,0000,0000,0000,,I'm incredibly impressed\Nwith all the work you're doing,
Dialogue: 0,0:13:48.29,0:13:51.06,Default,,0000,0000,0000,,and so looking forward to seeing\Nall of your talks come in.
Dialogue: 0,0:13:51.09,0:13:53.14,Default,,0000,0000,0000,,And to talking to you over the next week.
Dialogue: 0,0:13:53.16,0:13:54.16,Default,,0000,0000,0000,,Thanks.
Dialogue: 0,0:13:54.19,0:13:55.26,Default,,0000,0000,0000,,(Applause)