WEBVTT

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When I ask someone who their targeted customer is,

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I almost always get the same answer. Well, our customer could be

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anybody.

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We sell insurance, so anybody that needs insurance.

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We're a financial planner, so anybody who eventually thinks they need to retire.

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I want you to think about it in this way.

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Have you ever been to McDonald's?

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If you think about McDonald's 25 billion dollar company,

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they have a targeted customer base. Who do you think it is?

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It's kids.

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That's why they have the Happy Meal, PlayPlace,

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and that creepy clown. You'll float too!

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You don't see their advertising during the 24

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hour news cycler in the Wall Street Journal.

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You'll see it most of the time on kids' shows. So,

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when you're trying to figure out who your targeted customer is

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and you try to cast the widest net possible, you'll usually catch the fewest fish.

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Look at who

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your best potential customer is. Look at your top 10 clients.

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Are they more male or female? Are they more white collar or blue collar?

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Where are they located? What do they do for a living?

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What is their decision criteria based on? And

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start to really focus in on who that customer is, serve them well,

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because it's better to have a narrow niche with a lot

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of clients that have a wide niche and no clients.