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What is Google's thinking about links from article marketing, widgets, etc?

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    Matt Cutts: Matt
    from Mountain View asks,

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    "What is Google's current
    thinking about getting
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    links from article marketing,
    widgets, footers,themes, etcetera?"
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    " Yeah, I'm really glad to talk about
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    our current thinking which is
    about the same as our past thinking
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    but let's be a little
    more explicit about it.

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    Whenever you get a link
    from just a WordPress footer
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    or just a random footer
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    or, you know, when
    someone installs a widget
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    or the install some theme on
    their content management system,
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    it's often the
    case that they're not
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    editorially choosing
    to link with that anchor text.
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    And so, you sometimes
    see a lot of links all with
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    the exact same
    anchor text because,
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    you know, that's what the widget
    happened to have embedded in it
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    or something like that.
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    And even if it's not the
    exact same anchor text it's like
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    uh, you know, it's relatively
    inorganic in the sense that
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    the person who made the widge is
    deciding what the anchor text should be

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    rather than the person who's actually
    doing the link by including the widget.
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    And it's the same sort
    of thing with article marketing,
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    if you write
    a relatively low quality article,

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    you know, and just a few hundred
    words and then at the bottom is
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    two or three
    links of, you know,
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    specifically high
    keyword density anchor text,
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    then the sort of guy
    who just wants some content
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    and doesn't really
    care about the quality

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    might grab that article
    from an article bank or something
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    he's not really editorially
    choosing to give that anchor text.
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    So as opossed to something
    that's really compelling,
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    when you really like something,
    when you're linking to it organically,
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    you know, that's the sort of links
    that we really want to count more.
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    So, it's always
    been the case that
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    these sorts of links
    that are most like boiler plate,
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    it's like not really
    a person's real choice,
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    to really endorse with that particular
    link, or that particular anchor text,
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    those are links that typically
    we would not want to count as much.
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    So, either our algorithms
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    or we do have manual ways
    of saying, "Okay, a very granular level,
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    you know, this is the sort
    of link that we don't want to trust."
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    So, um, there are
    some people who say, "Okay,

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    I just want links.
    I'm just gonna take short cuts.
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    I'm lazy, I wanna do the bare minimum
    I can to get the links that I want to get"
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    and they'll fall back
    on some ways where

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    you know, I've
    mentioned the example before,
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    but if you're a K through
    12 school teacher in Pennsylvania
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    and you're trying
    to get a web counter
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    you don't realize
    that it has mesothelioma
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    hidden in the text
    of the web counter,
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    that's not a link
    that we necessarily

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    wanna trust at all let
    alone give that much weight to.
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    So, the sorts of links where
    people are really choosing
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    to editorially link to you,
    and not just because they're paid
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    but because they
    think your site is good,
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    those are the links that we're
    more likeky to wanna count more.
Title:
What is Google's thinking about links from article marketing, widgets, etc?
Description:

What is Google's current thinking about getting links from article marketing, widgets, footers, themes, etc.?
Matt Cutts, Mountain View

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Video Language:
English
Team:
Google Webmasters
Projekt:
WebmasterHelp
Duration:
02:48

English subtitles

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