Guy Kawasaki: You Must Overcome Resistance

Title:
Guy Kawasaki: You Must Overcome Resistance
Description:

Author Guy Kawasaki discusses the critical role of social proof in product adoption, using examples of public signage, and stories from Apple, to amplify the point. He also warns companies against adjusting their products based on naysayer feedback, and to instead focus on finding product bright spots to build on. Kawasaki describes this concept using the example of Apple's mid-1980's focus on desktop publishing.

View more clips and share your comments at http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2676

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Video Language:
English
Team:
Stanford Entrepreneurship Corner
Duration:
05:31
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