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Now for the example of Material Fallacies. Material Fallacies are fallacies which involves errors in the argument itself.
The commercial present an example of False Analogy. This fallacy occurs when the points of difference between two things being compare outweigh the points of similarity. A car is like ice cream. Ice cream is a desire of Raymond's. Therefore the car is a desire of Raymond's. Ice cream and a car are two vastly different thing.