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Which ranking signals do SEOs worry about too much?

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    Today's question comes from
    Seattle, Washington.
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    Scared of Clowns wants to say,
    what ranking signals would you
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    say SEOs worry about too much?
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    What ranking signals should
    SEOs should focus on the most?
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    And bonus points if you can
    answer in concise bullets and
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    without using the
    word quality.
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    All right.
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    Well, I just said the word
    quality, so I guess I don't
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    get the bonus points.
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    But probably the ranking signal
    that SEOs worry about
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    that they shouldn't really be
    worried about is probably
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    keyword density.
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    You continue to see people who
    are little new to SEO come and
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    say, what should my keyword
    density be?
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    And focusing at that level of
    detail is not as helpful
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    compared to reading it aloud,
    seeing if it makes sense,
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    showing it to people, seeing
    if it makes sense, having
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    natural copy that doesn't sound
    artificial or stilted.
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    That's the sort of thing that I
    would concentrate on rather
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    than my keyword density
    should be this.
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    What ranking signal should
    people focus on the most if
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    they're an SEO?
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    I wouldn't focus on a particular
    ranking signal
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    because what you want is to
    make your site compelling.
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    So you want some service or some
    reason why people would
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    link to you, why people would
    say that it's good, why they
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    would remember you, why they
    would seek you out.
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    So an SEO should make sure that
    the content is crawlable.
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    You want to have good
    URL architecture.
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    You want to make sure that the
    site can be reached by just
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    clicking on links.
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    You want to have good titles.
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    You want to make sure that you
    think about the keywords that
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    people will use when they type
    in what they're looking for.
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    And make sure that
    you have those
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    keywords on the page somewhere.
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    But I wouldn't focus as much on
    the actual ranking signals.
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    Rather, I would concentrate on
    trying to make something
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    that's compelling.
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    Because that's the sort of
    thing that's going to be
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    really rewarding for users, and
    so is going to be the kind
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    of thing that we would like to
    return in our search results.
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    Hope that helps.
Title:
Which ranking signals do SEOs worry about too much?
Description:

What ranking signals would you say SEOs worry about too much? What ranking signals should SEOs should focus on the most. Bonus points if you can answer in concise bullets and without using the word quality. ;) Scared of Clowns, Seattle, WA

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Video Language:
English
Team:
Google Webmasters
Projekt:
WebmasterHelp
Duration:
01:49

English subtitles

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