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Which ranking signals do SEOs worry about too much?

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    Today's question comes from
    Seattle, Washington.
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    Scared of Clowns wants to say,
    what ranking signals would you
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    say SEOs worry about too much?
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    What ranking signals should
    SEOs should focus on the most?
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    And bonus points if you can
    answer in concise bullets and
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    without using the
    word quality.
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    All right.
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    Well, I just said the word
    quality, so I guess I don't
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    get the bonus points.
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    But probably the ranking signal
    that SEOs worry about
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    that they shouldn't really be
    worried about is probably
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    keyword density.
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    You continue to see people who
    are little new to SEO come and
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    say, what should my keyword
    density be?
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    And focusing at that level of
    detail is not as helpful
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    compared to reading it aloud,
    seeing if it makes sense,
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    showing it to people, seeing
    if it makes sense, having
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    natural copy that doesn't sound
    artificial or stilted.
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    That's the sort of thing that I
    would concentrate on rather
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    than my keyword density
    should be this.
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    What ranking signal should
    people focus on the most if
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    they're an SEO?
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    I wouldn't focus on a particular
    ranking signal
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    because what you want is to
    make your site compelling.
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    So you want some service or some
    reason why people would
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    link to you, why people would
    say that it's good, why they
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    would remember you, why they
    would seek you out.
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    So an SEO should make sure that
    the content is crawlable.
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    You want to have good
    URL architecture.
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    You want to make sure that the
    site can be reached by just
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    clicking on links.
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    You want to have good titles.
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    You want to make sure that you
    think about the keywords that
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    people will use when they type
    in what they're looking for.
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    And make sure that
    you have those
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    keywords on the page somewhere.
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    But I wouldn't focus as much on
    the actual ranking signals.
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    Rather, I would concentrate on
    trying to make something
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    that's compelling.
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    Because that's the sort of
    thing that's going to be
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    really rewarding for users, and
    so is going to be the kind
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    of thing that we would like to
    return in our search results.
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    Hope that helps.
Title:
Which ranking signals do SEOs worry about too much?
Description:

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Video Language:
English
Team:
Google Webmasters
Projekt:
WebmasterHelp
Duration:
01:49

English, British subtitles

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