Bill Gross: Judge on Impact Over ROI

Idealab Founder and CEO Bill Gross addresses a question regarding his company's willingness to hear ideas from outside the company and the competitive advantage that this may or may not provide. Gross says Idealab now spends more time hearing ideas from external sources than they did in the past. He also articulates Idealab's principle of trying to judge ideas more on their possible impact on society than on a projected return on investment.

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