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What is Google's view on guest blogging for links?

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    Today's question comes from San Francisco
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    And the question is:
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    What is Google's view on guest blogging for links?
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    This is another one of those questions where
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    there's a couple of ways to interpret it.
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    One is, you know, really high quality guest blogging
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    and whether it's worthwhile and I think it is in some cases.
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    And the other one is: what if it goes to extremes or
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    what if you take it too far.
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    So, let's start with the easy case.
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    If you are a high-quality writer, you know,
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    you give a shout out to a Lisa Barone or something like that,
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    she is at a conference, she is blogging,
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    and maybe she wants to do a guest blog on some other blog -
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    that blog should be happy to have her.
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    You know, Vanessa Fox, Dennis Elevan, these sorts of people who
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    write something,you know, on a different blog,
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    in general you should be happy to have them write an article for you
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    because they are bringing a lot of insight,
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    they are bringing a lot of knowledge to that.
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    So that can be totally fine,
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    it could be a good win for the person who hosts that and who has that guest blogger come in.
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    And it could be a great way for someone who is not quite as well known but
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    writes really really well
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    to get to be known a little bit better.
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    So that's the short and simple answer.
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    The longer answer is: sometimes it gets taken to extremes.
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    And you'll see people writing, you know,
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    offering the same blog posts multiple times or spinning the blog post
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    and offering that to multiple outlets.
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    Or it becomes almost like low-quality article banks sort of stuff.
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    Like, I am going to send you five 'unique', you know, blog posts or something like that.
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    So you definitely do see a lot of people where it's like:
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    okay, I am going to write this blog post,
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    oh actually I am going to outsource that somebody else's who is not an expert
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    and then I'm just going to insert some hyper-links that
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    I would like to get into you blog-post.
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    So it's a long and time-worn tradition, to have a high-quality bloggers,
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    you know, jump back and forth,
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    or, you know, collaborate in different ways.
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    Just be mindful that it can absolutely be taken to extremes.
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    And in the same way that some practices which make a lot of sense
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    when you think about it that with high-quality people,
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    when you are just doing it and as the way it is when you turn the crane and get
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    a massive number of links - that's something when we
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    are less likely to wanna count those links.
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    So I hope this clarifies that a little bit.
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    There's definitely a case for the kinds of things where you really think hard
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    about what you want to say.
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    You have a message, you sweat over it, you have some perspective that you really wanna get out there.
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    And then some where it is just like - okay, you know,
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    this was 300 words and it's the bare minimum to get by.
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    And for better or for worse I think there is a lot of that, you know,
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    200-300 words which is the bare minimum for a blog-post to get by.
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    Whereas the sorts of links that we'd like to be counting more would be
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    the higher quality articles where
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    somebody really put some work into it and
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    they have something really original to say.
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    Anyway, hope that gives you a little bit of the feel for the space
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    in which guests blogs might be a little more higher value and which ones might not be as worth the time for you to do.
Title:
What is Google's view on guest blogging for links?
Description:

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Video Language:
English
Team:
Google Webmasters
Projekt:
WebmasterHelp
Duration:
03:11

English, British subtitles

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