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← Building "Mozilla Learning" together in 2015

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Ukazujem Revíziu 3 vytvorenú 06/21/2019 od Bridget Anderson.

  1. I'm so excited
  2. about product and empowerment
  3. as our focus for this year.
  4. We've heard so much about it.
  5. and just before I get into
  6. the last little bit, you've heard a lot,
  7. just shake a little bit. Shake those ideas
  8. into your head and then just move around
  9. a little bit because it's a lot of sitting
  10. Okay, those ideas are in my head now.
  11. Okay, ouf, so one of the things
  12. that's inspiring–especially about this new
  13. task that we've just put before us
  14. of a real user centered Firefox OS.
  15. Is that people really deserve,
  16. I think we all believe, but I know,
  17. I believe, people really deserve to have
  18. the full power of the web in their hands,
  19. in their pockets.
  20. That's what we want to build.
  21. But, people also deserve to have
  22. the full power of the web in their heads.
  23. They really deserve to have the full power
  24. of the web as something to know how to
  25. wield and do, and that's about knowledge.
  26. If we want to empower people it's not just
  27. about having the right technology.
  28. It's everyone knowing what they can do
  29. with it. And so, that's why we've put
  30. webmaker and Mozilla's learning products
  31. up there as a product line. Is Mozilla has
  32. a role to play not only in arming people
  33. with the technology that can unlock the
  34. full power of the web, but also helping
  35. them know what to do with it.
  36. So, that's what I want to talk about today
  37. just briefly.
  38. And I want to start with a story about why
  39. I think that's important, that really
  40. struck me when I heard it a few weeks ago
  41. or maybe a month ago,
  42. is this is some user research we're doing
  43. in Kenya around a webmaker app
  44. that we're building.
  45. And one of the things we do in the user
  46. research script. Most of these people have
  47. already got, or, many of these people
  48. already got a smartphone.
  49. They've recently acquired it.
  50. And we say, "Do you use the internet
  51. on that phone?"
  52. And, quite often, probably more than half,
  53. people say, "What's the internet?"
  54. And we say,
  55. "What do you use the phone for?"
  56. "Why'd you buy that phone?"
  57. "Well, I use Facebook, I use Whatsapp."
  58. And, we then say, "well, do you use the
  59. Internet, do you use the web?"
  60. "What's the Internet?"
  61. I don't want to live in a world and I do
  62. not think we can succeed with our mission,
  63. if 3 billion more people come onto
  64. the Internet saying, "What's the Internet?"
  65. Or, never even ask that question.
  66. I want to live in a world where people see
  67. what the Internet can do for them.
  68. And believe that we can actually help people
  69. learn that and tap into it.
  70. So, that's what I think the mission is
  71. that we have in addition to building
  72. products that unlock the web for people.
  73. This is a picture of a bunch of Mozillians
  74. many of them here today in Barcelona,
  75. at the first Mozilla festival.
  76. And that's when we first started
  77. to grapple with this question:
  78. How do we teach the web at a massive scale
  79. and how do build the leaders of the web
  80. who are going to shape that future.
  81. The name of that event, as you see on the
  82. T-shirt, was learning freedom of the web.
  83. And we dug into those questions there,
  84. and we started a lot of things that we are
  85. still doing today. webmaker really came
  86. from there, our maker parties, our hives,
  87. many ways our fellows programs, and all
  88. of those things had one thing in common,
  89. which is, if we're gonna take on this task
  90. of empowering people to learn what they
  91. can do with the web, to be leaders who
  92. shape the future. We have to actually do
  93. it in a different way. This is not about
  94. going into schools and teaching code on a
  95. chalkboard. What is, is about getting
  96. people to build, doing teaching through
  97. sharing what we know, empowering people
  98. Those words we used at the summit last
  99. year: build, teach, empower, that's what
  100. all of those programs have in mind,
  101. or the approach they use. And
  102. we've done a lot, and we've achieved a lot
  103. with them and learned a lot since
  104. then. So, what I want to do
  105. –just very briefly– is say
  106. where we're at with some of that work
  107. some of what we're going to do next, and
  108. how hopefully some of you can get involved
  109. in helping us. So, the first and biggest
  110. thing that we've done is really built
  111. on the ground mentor networks, people who
  112. want to teach the web with Mozilla.
  113. And, the thing that you probably know of
  114. most, although there are other things,
  115. like, Hive, and other things,
  116. under the webmaker banner.
  117. But the thing you probably know about most
  118. is Maker Party, and 3 year ago we started
  119. this Maker Party idea as a way to just—
  120. people getting together,s
  121. Mozilla volunteers, librarians, teachers,
  122. and sharing what they know about the web.
  123. And we started really from nothing.
  124. And over the course of 3 years what we learn
  125. is how to do that over and over again.
  126. How to relate to people who wanted to come
  127. and do it with us, arm them and get them to
  128. do this well. And so this year, it's just
  129. 2 months, Maker Party, this year we had
  130. 5 thousand volunteers, 25 hundred events–
  131. and really impressive to me–is 450 cities.
  132. And I'm very proud of that.
  133. [cheering and applause]
  134. That is us doing participation,
  135. on the ground, in a way that
  136. really inspires me and sets up
  137. some of what we can do next.
  138. And I'm very grateful, and say thank you
  139. to all of you that made that happen.
  140. So, what are we going to do with that next
  141. year? That I think is our biggest asset.
  142. We do next year is, make that strong.
  143. Move from a two month campaign to all
  144. year round, let's call them webmaker clubs
  145. but really all year around being teaching
  146. the web, so strengthening that asset
  147. working with those 5,000 people.
  148. Not just growing them, but getting them
  149. to do stuff with us all year round
  150. systematically, and growing our Hive
  151. networks, which are very powerful networks
  152. of teachers, libraries, schools, museums,
  153. in more cities.
  154. So, what we're doing next year, is really
  155. building out that asset that we've begun
  156. with Maker Party, and our mentor networks.
  157. The second thing we've been doing, really
  158. starting again in Barcelona and then we've
  159. learned a ton, is learning products that
  160. teach you how to make the web,
  161. really comes from this philosophy that
  162. making is the best way to learn the web.
  163. Get your hands dirty.
  164. And, a lot of what we did was build things
  165. like Thimble which may have seen. They're
  166. great for those Maker Parties, they're
  167. great for face-to-face teaching,
  168. they're very simple. But, we've also
  169. learned, people want more from us.
  170. People want to come and learn the web
  171. with Mozilla even if they can't make it to
  172. a Maker Party, or in their bedroom on
  173. Wednesday night. Or, so on, and so we
  174. hired Andrew Zelinski, from DIY.org,
  175. which some of you may know,
  176. who's one of the co-founders there,
  177. to help us think about, how would we
  178. actually build making and learning tools
  179. that people want to use all the time.
  180. That are fun that are simple where there's
  181. an easy on-ramp that work on mobile
  182. so we've spent about 3 or 4 months
  183. thinking about that.
  184. And you can see some of the mockups
  185. here and you can talk to Andrew.
  186. And we also know that the stuff we built
  187. so far, doesn't work on mobile yet.
  188. But, there's lots of people who, that's
  189. the only way they are ever going to create
  190. an app. Or, ever create a webpage, so
  191. we work with an advanced team,
  192. also with Andrew, and a number of others,
  193. to say, "Let's build a making and learning
  194. product that works on mobile." In fact,
  195. when it comes out it will be the same as
  196. the one on desktop. Crazy.
  197. And so, for 2015, the plan is to really
  198. add into the boots on the ground piece
  199. also serving a mass market of learners
  200. who want to come to us, make things with
  201. us, learn with us. So in January, we'll be
  202. launching a whole new webmaker product it
  203. will include much of what I talked about
  204. that Andrew has been working on, over the
  205. course of the year. It'll include social,
  206. of being able to learn, mentor, online.
  207. And from the get-go it will include being
  208. able to teach and learn on mobile.
  209. [Applause]
  210. And, come and see it, 'cuz like, we're a
  211. long way, we've been working on it for
  212. 4, or 5, 6 months, like, it's exciting
  213. where it's going.
  214. So, last piece I just want to talk about,
  215. that we've been doing, is building leaders
  216. You know it's not just—in fact,
  217. I was going to say that it's not just
  218. that we want everyone to understand the
  219. web, we do. We cannot get there ourselves
  220. just with the people in the room. Our
  221. volunteers, like these Kenyan volunteers
  222. who helped us do those focus groups
  223. other 10,000 web maker volunteers
  224. around the world, are absolutely central
  225. to doing what we're trying to do.
  226. And the thing is, we need their help, but
  227. they actually also want help from us.
  228. And that is a virtuous circle, like most
  229. of what Mozilla needs to do with its
  230. community. And so, the things that they're
  231. looking for from us are, "How do I become
  232. better?" "How does this unlock a job
  233. opportunity for me?"
  234. "How do I become a leader?"
  235. "How will I take these ideas forward?"
  236. And so, informally we really do help them
  237. with that, we have things called super
  238. mentors, we have fellowship programs.
  239. What we want to do in 2015–what we will do
  240. –in 2015, is find ways to invest
  241. systematically in these people.
  242. Invest systematically in more leaders who
  243. will become leaders of what we're doing
  244. in learning with webmaker, but for all of
  245. Mozilla, and for all of what we're trying
  246. to do.
  247. And so that will start with really trying
  248. to harmonise our fellows programs,
  249. which range in everything from news to
  250. things that the office of the CTO
  251. is doing, building up
  252. mentorship programs for leaders.
  253. I think we can be even more ambitious
  254. there and we'll do that in 2015.
  255. So, just to close, I want to leave us with
  256. a question. And it's a serious question.
  257. Is—you know, I'm proud of this stuff,
  258. I'm proud of what we've learned since we
  259. started this journey on learning
  260. in Barcelona. I'm optimistic about what we
  261. are doing with the mentor networks, what
  262. we can do in a mass market making and
  263. learning product–especially on mobile,
  264. especially if we can make Firefox OS like
  265. that and bundle them together.
  266. I'm optimistic about our ability to build
  267. leaders. But, do we need to do something
  268. bigger?
  269. And I think if we talk about
  270. billions of people coming online not
  271. knowing what the internet is, we talk
  272. about a generation, whose only idea of
  273. what the internet can do, is Whatsapp and
  274. Facebook, and those people will be the
  275. leaders of the future, we do need to do
  276. something bigger. And the thing is we
  277. already do a lot more than what I just
  278. talked about. Things like MDM, user
  279. education in Firefox, the remote program
  280. has leadership development. Things like
  281. this open news hackfest, and the open news
  282. fellows program are learning programs in
  283. their own right. We do a lot. So, is it that
  284. we need to do more? Maybe, and I think we
  285. need to do a bunch of things smarter. But
  286. really what I think we need to do is say,
  287. building the future leaders of the web,
  288. building people's understanding of the web
  289. is something that is part of our mission
  290. that we stand for, we put a stake in the
  291. ground as being the best in the world at,
  292. and using learning to move our
  293. mission forward, and have the future of
  294. the web be open and free. And that really
  295. is just about calling it out, I think.
  296. And, you know, one example I just want to
  297. close with is, an organization who's done
  298. a similar thing, much more modestly than
  299. us, but really is a beacon–at least for me and
  300. many others. Just 'cuz of how they've
  301. called out their mission. And this is the
  302. Earth University in Costa Rica. What they
  303. try to do is train the next generation of
  304. leaders in sustainable agriculture.
  305. Very similar to us in their methods.
  306. Bunch of people get together, get their
  307. hands dirty, and learn how to do
  308. sustainable farming. What's different
  309. about them, is they have called out their
  310. ambition, to change the world of
  311. agriculture, to save the environment by
  312. building the leaders who will do it.
  313. By building the leaders who will go back
  314. and train farmers in their own country to
  315. do it. And saying, "That is what we're are
  316. going to do. We're going to shift the
  317. whole terrain." And then they put up a
  318. nice sign. And I think that's actually
  319. what we need to do. We need to put a stake
  320. in the ground and say, "Mozilla is about
  321. teaching the next generation, and
  322. generations for many to come, what the web
  323. can be and putting a stake in the ground.
  324. So, this year, I'm going ot lead a process
  325. to do a Mozilla learning strategy that
  326. tries to put our arms around all we're
  327. doing and say, "We can make Mozilla
  328. the place people come when they want to
  329. understand what the web can do." We can be
  330. the place that if you want to be a leader
  331. in the digital future that you can come.
  332. We can be the place where if you want to
  333. shape where the web is going,
  334. this is the place to come and do it.
  335. Mozilla is the place to come and do it.
  336. I want to do that this year, and I want
  337. your help. [applause]