0:00:00.000,0:00:01.190
I'm so excited
0:00:01.460,0:00:04.490
about product and empowerment
0:00:04.490,0:00:06.000
as our focus for this year.
0:00:06.010,0:00:07.280
We've heard so much about it.
0:00:07.295,0:00:08.805
and just before I get into
0:00:08.805,0:00:09.755
the last little bit, you've heard a lot,
0:00:09.798,0:00:12.448
just shake a little bit. Shake those ideas
0:00:12.508,0:00:14.928
into your head and then just move around
0:00:14.963,0:00:17.043
a little bit because it's a lot of sitting
0:00:17.357,0:00:19.747
Okay, those ideas are in my head now.
0:00:19.931,0:00:23.231
Okay, ouf, so one of the things
0:00:23.519,0:00:25.879
that's inspiring–especially about this new
0:00:26.200,0:00:28.750
task that we've just put before us
0:00:29.145,0:00:32.639
of a real user centered Firefox OS.
0:00:32.639,0:00:35.000
Is that people really deserve,
0:00:35.000,0:00:36.804
I think we all believe, but I know,
0:00:36.804,0:00:38.690
I believe, people really deserve to have
0:00:38.690,0:00:42.270
the full power of the web in their hands,
0:00:42.270,0:00:43.317
in their pockets.
0:00:43.317,0:00:46.506
That's what we want to build.
0:00:46.506,0:00:48.681
But, people also deserve to have
0:00:48.681,0:00:51.741
the full power of the web in their heads.
0:00:52.740,0:00:55.060
They really deserve to have the full power
0:00:55.060,0:00:57.060
of the web as something to know how to
0:00:57.060,0:00:59.450
wield and do, and that's about knowledge.
0:00:59.468,0:01:01.748
If we want to empower people it's not just
0:01:01.748,0:01:03.408
about having the right technology.
0:01:03.411,0:01:05.301
It's everyone knowing what they can do
0:01:05.304,0:01:08.244
with it. And so, that's why we've put
0:01:08.253,0:01:10.283
webmaker and Mozilla's learning products
0:01:10.283,0:01:13.503
up there as a product line. Is Mozilla has
0:01:13.527,0:01:16.037
a role to play not only in arming people
0:01:16.037,0:01:18.547
with the technology that can unlock the
0:01:18.553,0:01:20.353
full power of the web, but also helping
0:01:20.369,0:01:21.509
them know what to do with it.
0:01:21.509,0:01:23.589
So, that's what I want to talk about today
0:01:23.589,0:01:25.309
just briefly.
0:01:25.309,0:01:29.309
And I want to start with a story about why
0:01:29.309,0:01:31.509
I think that's important, that really
0:01:31.512,0:01:33.912
struck me when I heard it a few weeks ago
0:01:33.920,0:01:35.450
or maybe a month ago,
0:01:35.450,0:01:37.820
is this is some user research we're doing
0:01:37.820,0:01:40.250
in Kenya around a webmaker app
0:01:40.260,0:01:41.880
that we're building.
0:01:41.981,0:01:44.221
And one of the things we do in the user
0:01:44.227,0:01:46.437
research script. Most of these people have
0:01:46.437,0:01:48.077
already got, or, many of these people
0:01:48.079,0:01:49.609
already got a smartphone.
0:01:49.623,0:01:51.483
They've recently acquired it.
0:01:51.499,0:01:53.599
And we say, "Do you use the internet
0:01:53.599,0:01:54.769
on that phone?"
0:01:55.755,0:01:59.755
And, quite often, probably more than half,
0:01:59.765,0:02:01.805
people say, "What's the internet?"
0:02:02.996,0:02:03.766
And we say,
0:02:03.771,0:02:05.031
"What do you use the phone for?"
0:02:05.031,0:02:05.991
"Why'd you buy that phone?"
0:02:05.991,0:02:08.281
"Well, I use Facebook, I use Whatsapp."
0:02:09.243,0:02:11.243
And, we then say, "well, do you use the
0:02:11.243,0:02:13.013
Internet, do you use the web?"
0:02:13.267,0:02:16.027
"What's the Internet?"
0:02:16.059,0:02:18.279
I don't want to live in a world and I do
0:02:18.279,0:02:20.999
not think we can succeed with our mission,
0:02:22.460,0:02:24.140
if 3 billion more people come onto
0:02:24.140,0:02:26.579
the Internet saying, "What's the Internet?"
0:02:26.579,0:02:28.699
Or, never even ask that question.
0:02:30.476,0:02:33.516
I want to live in a world where people see
0:02:33.516,0:02:36.046
what the Internet can do for them.
0:02:36.056,0:02:38.526
And believe that we can actually help people
0:02:38.533,0:02:41.053
learn that and tap into it.
0:02:41.053,0:02:43.033
So, that's what I think the mission is
0:02:43.033,0:02:45.023
that we have in addition to building
0:02:45.023,0:02:47.273
products that unlock the web for people.
0:02:47.273,0:02:49.513
This is a picture of a bunch of Mozillians
0:02:49.513,0:02:51.673
many of them here today in Barcelona,
0:02:51.673,0:02:52.893
at the first Mozilla festival.
0:02:52.893,0:02:54.243
And that's when we first started
0:02:54.243,0:02:55.773
to grapple with this question:
0:02:55.773,0:02:59.253
How do we teach the web at a massive scale
0:02:59.253,0:03:02.023
and how do build the leaders of the web
0:03:02.231,0:03:04.281
who are going to shape that future.
0:03:04.707,0:03:06.677
The name of that event, as you see on the
0:03:06.677,0:03:08.067
T-shirt, was learning freedom of the web.
0:03:08.067,0:03:10.287
And we dug into those questions there,
0:03:10.287,0:03:12.597
and we started a lot of things that we are
0:03:12.608,0:03:14.908
still doing today. webmaker really came
0:03:14.908,0:03:18.168
from there, our maker parties, our hives,
0:03:18.168,0:03:20.638
many ways our fellows programs, and all
0:03:20.652,0:03:23.132
of those things had one thing in common,
0:03:23.132,0:03:26.952
which is, if we're gonna take on this task
0:03:26.952,0:03:28.792
of empowering people to learn what they
0:03:28.792,0:03:30.952
can do with the web, to be leaders who
0:03:30.952,0:03:33.082
shape the future. We have to actually do
0:03:33.082,0:03:35.002
it in a different way. This is not about
0:03:35.002,0:03:37.392
going into schools and teaching code on a
0:03:37.392,0:03:40.522
chalkboard. What is, is about getting
0:03:40.522,0:03:44.312
people to build, doing teaching through
0:03:44.312,0:03:46.792
sharing what we know, empowering people
0:03:46.792,0:03:48.592
Those words we used at the summit last
0:03:48.592,0:03:51.352
year: build, teach, empower, that's what
0:03:51.352,0:03:54.122
all of those programs have in mind,
0:03:54.122,0:03:55.773
or the approach they use. And
0:03:55.972,0:03:58.032
we've done a lot, and we've achieved a lot
0:03:58.032,0:03:59.622
with them and learned a lot since
0:03:59.622,0:04:00.537
then. So, what I want to do
0:04:00.537,0:04:01.452
–just very briefly– is say
0:04:01.452,0:04:03.752
where we're at with some of that work
0:04:03.770,0:04:06.010
some of what we're going to do next, and
0:04:06.010,0:04:08.270
how hopefully some of you can get involved
0:04:08.270,0:04:10.173
in helping us. So, the first and biggest
0:04:10.173,0:04:12.513
thing that we've done is really built
0:04:12.513,0:04:14.753
on the ground mentor networks, people who
0:04:14.753,0:04:17.023
want to teach the web with Mozilla.
0:04:17.029,0:04:19.439
And, the thing that you probably know of
0:04:19.441,0:04:21.041
most, although there are other things,
0:04:21.041,0:04:22.611
like, Hive, and other things,
0:04:22.611,0:04:24.281
under the webmaker banner.
0:04:24.298,0:04:26.768
But the thing you probably know about most
0:04:26.768,0:04:30.108
is Maker Party, and 3 year ago we started
0:04:30.118,0:04:32.658
this Maker Party idea as a way to just—
0:04:32.658,0:04:33.518
people getting together,s
0:04:33.518,0:04:35.868
Mozilla volunteers, librarians, teachers,
0:04:35.888,0:04:38.248
and sharing what they know about the web.
0:04:39.019,0:04:40.999
And we started really from nothing.
0:04:41.624,0:04:43.924
And over the course of 3 years what we learn
0:04:43.924,0:04:45.700
is how to do that over and over again.
0:04:45.710,0:04:47.930
How to relate to people who wanted to come
0:04:47.930,0:04:50.260
and do it with us, arm them and get them to
0:04:50.260,0:04:54.290
do this well. And so this year, it's just
0:04:54.290,0:04:56.480
2 months, Maker Party, this year we had
0:04:56.480,0:05:00.480
5 thousand volunteers, 25 hundred events–
0:05:00.644,0:05:04.384
and really impressive to me–is 450 cities.
0:05:04.384,0:05:06.005
And I'm very proud of that.
0:05:06.005,0:05:12.915
[cheering and applause]
0:05:12.915,0:05:14.785
That is us doing participation,
0:05:14.785,0:05:17.065
on the ground, in a way that
0:05:17.083,0:05:19.353
really inspires me and sets up
0:05:19.383,0:05:21.183
some of what we can do next.
0:05:21.183,0:05:23.293
And I'm very grateful, and say thank you
0:05:23.293,0:05:25.263
to all of you that made that happen.
0:05:27.015,0:05:28.935
So, what are we going to do with that next
0:05:28.935,0:05:31.525
year? That I think is our biggest asset.
0:05:31.537,0:05:34.127
We do next year is, make that strong.
0:05:34.127,0:05:37.237
Move from a two month campaign to all
0:05:37.267,0:05:40.577
year round, let's call them webmaker clubs
0:05:40.577,0:05:42.547
but really all year around being teaching
0:05:42.547,0:05:44.537
the web, so strengthening that asset
0:05:44.537,0:05:46.347
working with those 5,000 people.
0:05:46.347,0:05:48.187
Not just growing them, but getting them
0:05:48.187,0:05:50.797
to do stuff with us all year round
0:05:50.797,0:05:53.107
systematically, and growing our Hive
0:05:53.107,0:05:55.297
networks, which are very powerful networks
0:05:55.297,0:05:58.147
of teachers, libraries, schools, museums,
0:05:58.147,0:05:59.507
in more cities.
0:05:59.577,0:06:01.747
So, what we're doing next year, is really
0:06:01.747,0:06:04.157
building out that asset that we've begun
0:06:04.157,0:06:06.767
with Maker Party, and our mentor networks.
0:06:07.147,0:06:09.087
The second thing we've been doing, really
0:06:09.087,0:06:10.577
starting again in Barcelona and then we've
0:06:10.577,0:06:12.317
learned a ton, is learning products that
0:06:12.317,0:06:14.677
teach you how to make the web,
0:06:14.677,0:06:16.607
really comes from this philosophy that
0:06:16.607,0:06:18.777
making is the best way to learn the web.
0:06:18.777,0:06:20.027
Get your hands dirty.
0:06:20.027,0:06:24.027
And, a lot of what we did was build things
0:06:24.027,0:06:26.077
like Thimble which may have seen. They're
0:06:26.077,0:06:28.267
great for those Maker Parties, they're
0:06:28.267,0:06:30.017
great for face-to-face teaching,
0:06:30.017,0:06:31.987
they're very simple. But, we've also
0:06:31.987,0:06:34.027
learned, people want more from us.
0:06:34.027,0:06:35.147
People want to come and learn the web
0:06:35.147,0:06:36.607
with Mozilla even if they can't make it to
0:06:36.607,0:06:38.057
a Maker Party, or in their bedroom on
0:06:38.057,0:06:41.717
Wednesday night. Or, so on, and so we
0:06:41.717,0:06:44.977
hired Andrew Zelinski, from DIY.org,
0:06:44.977,0:06:46.677
which some of you may know,
0:06:46.677,0:06:47.777
who's one of the co-founders there,
0:06:47.777,0:06:50.017
to help us think about, how would we
0:06:50.017,0:06:52.563
actually build making and learning tools
0:06:52.563,0:06:54.783
that people want to use all the time.
0:06:54.783,0:06:56.663
That are fun that are simple where there's
0:06:56.663,0:06:58.763
an easy on-ramp that work on mobile
0:06:58.969,0:07:00.999
so we've spent about 3 or 4 months
0:07:00.999,0:07:02.139
thinking about that.
0:07:02.139,0:07:03.969
And you can see some of the mockups
0:07:03.969,0:07:05.469
here and you can talk to Andrew.
0:07:06.097,0:07:08.747
And we also know that the stuff we built
0:07:08.747,0:07:10.437
so far, doesn't work on mobile yet.
0:07:10.437,0:07:12.227
But, there's lots of people who, that's
0:07:12.227,0:07:14.187
the only way they are ever going to create
0:07:14.187,0:07:16.027
an app. Or, ever create a webpage, so
0:07:16.027,0:07:17.727
we work with an advanced team,
0:07:17.727,0:07:19.807
also with Andrew, and a number of others,
0:07:19.807,0:07:21.977
to say, "Let's build a making and learning
0:07:21.977,0:07:23.967
product that works on mobile." In fact,
0:07:23.967,0:07:25.937
when it comes out it will be the same as
0:07:25.937,0:07:28.737
the one on desktop. Crazy.
0:07:28.737,0:07:32.707
And so, for 2015, the plan is to really
0:07:32.707,0:07:35.247
add into the boots on the ground piece
0:07:35.247,0:07:37.777
also serving a mass market of learners
0:07:37.777,0:07:40.037
who want to come to us, make things with
0:07:40.037,0:07:42.871
us, learn with us. So in January, we'll be
0:07:42.871,0:07:47.831
launching a whole new webmaker product it
0:07:47.833,0:07:50.233
will include much of what I talked about
0:07:50.233,0:07:51.963
that Andrew has been working on, over the
0:07:51.963,0:07:54.040
course of the year. It'll include social,
0:07:54.040,0:07:57.570
of being able to learn, mentor, online.
0:07:57.570,0:07:59.720
And from the get-go it will include being
0:07:59.720,0:08:03.718
able to teach and learn on mobile.
0:08:03.718,0:08:07.718
[Applause]
0:08:09.460,0:08:11.630
And, come and see it, 'cuz like, we're a
0:08:11.630,0:08:13.370
long way, we've been working on it for
0:08:13.370,0:08:15.220
4, or 5, 6 months, like, it's exciting
0:08:15.220,0:08:16.290
where it's going.
0:08:16.290,0:08:18.220
So, last piece I just want to talk about,
0:08:18.220,0:08:20.230
that we've been doing, is building leaders
0:08:20.249,0:08:24.059
You know it's not just—in fact,
0:08:24.059,0:08:25.699
I was going to say that it's not just
0:08:25.699,0:08:27.309
that we want everyone to understand the
0:08:27.309,0:08:30.099
web, we do. We cannot get there ourselves
0:08:30.099,0:08:32.249
just with the people in the room. Our
0:08:32.249,0:08:34.259
volunteers, like these Kenyan volunteers
0:08:34.259,0:08:35.709
who helped us do those focus groups
0:08:35.709,0:08:38.639
other 10,000 web maker volunteers
0:08:38.639,0:08:42.441
around the world, are absolutely central
0:08:42.441,0:08:44.231
to doing what we're trying to do.
0:08:44.231,0:08:48.231
And the thing is, we need their help, but
0:08:48.231,0:08:50.251
they actually also want help from us.
0:08:50.251,0:08:52.481
And that is a virtuous circle, like most
0:08:52.481,0:08:54.181
of what Mozilla needs to do with its
0:08:54.181,0:08:56.371
community. And so, the things that they're
0:08:56.371,0:08:59.101
looking for from us are, "How do I become
0:08:59.101,0:09:01.251
better?" "How does this unlock a job
0:09:01.251,0:09:02.971
opportunity for me?"
0:09:02.971,0:09:04.551
"How do I become a leader?"
0:09:04.551,0:09:06.601
"How will I take these ideas forward?"
0:09:06.601,0:09:10.921
And so, informally we really do help them
0:09:10.921,0:09:12.861
with that, we have things called super
0:09:12.861,0:09:15.471
mentors, we have fellowship programs.
0:09:15.471,0:09:18.811
What we want to do in 2015–what we will do
0:09:18.811,0:09:22.217
–in 2015, is find ways to invest
0:09:22.217,0:09:24.187
systematically in these people.
0:09:24.187,0:09:26.167
Invest systematically in more leaders who
0:09:26.167,0:09:28.270
will become leaders of what we're doing
0:09:28.270,0:09:30.260
in learning with webmaker, but for all of
0:09:30.260,0:09:31.950
Mozilla, and for all of what we're trying
0:09:31.950,0:09:32.910
to do.
0:09:32.910,0:09:35.220
And so that will start with really trying
0:09:35.220,0:09:36.780
to harmonise our fellows programs,
0:09:36.800,0:09:38.720
which range in everything from news to
0:09:38.720,0:09:40.130
things that the office of the CTO
0:09:40.130,0:09:41.380
is doing, building up
0:09:41.380,0:09:43.070
mentorship programs for leaders.
0:09:43.070,0:09:45.320
I think we can be even more ambitious
0:09:45.320,0:09:49.450
there and we'll do that in 2015.
0:09:49.948,0:09:51.848
So, just to close, I want to leave us with
0:09:51.848,0:09:56.138
a question. And it's a serious question.
0:09:56.408,0:09:58.888
Is—you know, I'm proud of this stuff,
0:09:58.888,0:10:01.188
I'm proud of what we've learned since we
0:10:01.188,0:10:02.468
started this journey on learning
0:10:02.468,0:10:04.848
in Barcelona. I'm optimistic about what we
0:10:04.848,0:10:07.088
are doing with the mentor networks, what
0:10:07.088,0:10:09.378
we can do in a mass market making and
0:10:09.378,0:10:11.428
learning product–especially on mobile,
0:10:11.428,0:10:13.458
especially if we can make Firefox OS like
0:10:13.458,0:10:15.208
that and bundle them together.
0:10:15.208,0:10:17.038
I'm optimistic about our ability to build
0:10:17.038,0:10:19.958
leaders. But, do we need to do something
0:10:19.958,0:10:21.468
bigger?
0:10:21.468,0:10:22.808
And I think if we talk about
0:10:22.808,0:10:24.718
billions of people coming online not
0:10:24.718,0:10:26.988
knowing what the internet is, we talk
0:10:26.988,0:10:29.948
about a generation, whose only idea of
0:10:29.948,0:10:32.338
what the internet can do, is Whatsapp and
0:10:32.338,0:10:34.308
Facebook, and those people will be the
0:10:34.308,0:10:36.598
leaders of the future, we do need to do
0:10:36.598,0:10:39.158
something bigger. And the thing is we
0:10:39.160,0:10:40.880
already do a lot more than what I just
0:10:40.880,0:10:43.480
talked about. Things like MDM, user
0:10:43.480,0:10:46.333
education in Firefox, the remote program
0:10:46.333,0:10:49.713
has leadership development. Things like
0:10:49.713,0:10:52.453
this open news hackfest, and the open news
0:10:52.453,0:10:54.563
fellows program are learning programs in
0:10:54.563,0:10:57.723
their own right. We do a lot. So, is it that
0:10:57.723,0:11:00.233
we need to do more? Maybe, and I think we
0:11:00.233,0:11:02.463
need to do a bunch of things smarter. But
0:11:02.463,0:11:05.463
really what I think we need to do is say,
0:11:05.463,0:11:07.883
building the future leaders of the web,
0:11:08.676,0:11:11.346
building people's understanding of the web
0:11:11.346,0:11:13.546
is something that is part of our mission
0:11:13.546,0:11:15.476
that we stand for, we put a stake in the
0:11:15.476,0:11:17.616
ground as being the best in the world at,
0:11:17.616,0:11:19.756
and using learning to move our
0:11:19.756,0:11:22.686
mission forward, and have the future of
0:11:22.686,0:11:25.196
the web be open and free. And that really
0:11:25.196,0:11:28.696
is just about calling it out, I think.
0:11:28.696,0:11:30.616
And, you know, one example I just want to
0:11:30.616,0:11:32.916
close with is, an organization who's done
0:11:32.916,0:11:35.476
a similar thing, much more modestly than
0:11:35.476,0:11:39.086
us, but really is a beacon–at least for me and
0:11:39.086,0:11:40.574
many others. Just 'cuz of how they've
0:11:40.574,0:11:43.544
called out their mission. And this is the
0:11:43.544,0:11:46.504
Earth University in Costa Rica. What they
0:11:46.504,0:11:49.424
try to do is train the next generation of
0:11:49.435,0:11:51.465
leaders in sustainable agriculture.
0:11:51.465,0:11:53.475
Very similar to us in their methods.
0:11:53.475,0:11:54.925
Bunch of people get together, get their
0:11:54.925,0:11:57.235
hands dirty, and learn how to do
0:11:57.235,0:11:59.625
sustainable farming. What's different
0:11:59.625,0:12:02.675
about them, is they have called out their
0:12:02.675,0:12:04.925
ambition, to change the world of
0:12:04.925,0:12:07.195
agriculture, to save the environment by
0:12:07.195,0:12:09.235
building the leaders who will do it.
0:12:09.235,0:12:11.245
By building the leaders who will go back
0:12:11.245,0:12:13.285
and train farmers in their own country to
0:12:13.285,0:12:15.545
do it. And saying, "That is what we're are
0:12:15.545,0:12:16.885
going to do. We're going to shift the
0:12:16.885,0:12:18.965
whole terrain." And then they put up a
0:12:18.965,0:12:21.945
nice sign. And I think that's actually
0:12:21.945,0:12:24.395
what we need to do. We need to put a stake
0:12:24.395,0:12:26.665
in the ground and say, "Mozilla is about
0:12:26.665,0:12:29.065
teaching the next generation, and
0:12:29.065,0:12:32.535
generations for many to come, what the web
0:12:32.563,0:12:35.483
can be and putting a stake in the ground.
0:12:35.483,0:12:37.783
So, this year, I'm going ot lead a process
0:12:37.783,0:12:39.893
to do a Mozilla learning strategy that
0:12:39.893,0:12:41.863
tries to put our arms around all we're
0:12:41.863,0:12:45.173
doing and say, "We can make Mozilla
0:12:45.194,0:12:47.484
the place people come when they want to
0:12:47.484,0:12:50.244
understand what the web can do." We can be
0:12:50.244,0:12:52.534
the place that if you want to be a leader
0:12:52.534,0:12:54.734
in the digital future that you can come.
0:12:54.734,0:12:57.104
We can be the place where if you want to
0:12:57.104,0:12:58.854
shape where the web is going,
0:12:58.854,0:13:00.234
this is the place to come and do it.
0:13:00.234,0:13:02.284
Mozilla is the place to come and do it.
0:13:02.284,0:13:04.234
I want to do that this year, and I want
0:13:04.234,0:13:09.434
your help. [applause]