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Do Your Professional Recommendations Communicate Value or Upsell?


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Does the information you provide patients communicate value or upsell? Practices will often proclaim that they always recommend the BEST eyewear.

The best for who? The patient or your bottom line? If your recommendations are not RELEVANT to someone’s individual needs, then to the consumer your recommendations sound like the dreaded “upsell.” Both sides need to see value for a sale to proceed.

If you want to be more impactful with your recommendations, start by asking more questions and doing more listening. Tie the information you provide directly to how it helps someone solve a problem or fill a need.

In this video I discuss 5 words that can help communicate value, not upsell, to the consumer.

But I Don’t Sell: An Eye Care Professional’s Guide to Being more Persuasive, Influential and Successful available here: