The power of "no" and money | Nathalia Arcuri | TEDxDanteAlighieriSchool
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0:17 - 0:18Good morning.
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0:19 - 0:21Well, I want to share, first of all,
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0:21 - 0:22what my reaction was
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0:22 - 0:26when I was invited to participate
at TEDxDanteAlighieriSchool. -
0:26 - 0:29I recorded this moment to show you
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0:29 - 0:31what it felt like
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0:31 - 0:34when I received this invitation -
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0:34 - 0:36and it was, more or less, like this.
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0:36 - 0:37(Laughter)
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0:38 - 0:39I went nuts!
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0:39 - 0:43I said, "My god! What proportions
has this business taken?" -
0:43 - 0:47Soon, as our friend said - the monkey,
I don't know why the monkey appeared - -
0:47 - 0:48and I said,
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0:48 - 0:52"No, Nathalia, think well, breathe deep,
and let's make this happen." -
0:52 - 0:57How can we change
the financial lives of 300 people, -
0:57 - 1:02or of 7 billion people
through TEDx, in 15 minutes? -
1:03 - 1:09I thought hard and came to the conclusion
that in five seconds my life had changed, -
1:09 - 1:13so why not change the lives
of so many people in 15 minutes? -
1:13 - 1:18And then, I thought of a word,
a tiny little word with just two letters -
1:18 - 1:21that can change anyone's life.
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1:21 - 1:25Many people think that this word
has a negative connotation, -
1:25 - 1:28but I believe it's the opposite.
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1:28 - 1:30This word is "no."
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1:30 - 1:33Lately, the word "no"
has been kind of forgotten, right? -
1:33 - 1:38I've noticed that many parents
have difficulty using the word "no," -
1:38 - 1:40and I don't understand why.
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1:40 - 1:46So, I came here today to tell you
how "no" changed my life, -
1:46 - 1:51how "no" brought me here today,
and about the transforming power of "no." -
1:52 - 1:53Folks, the hashtag is #nãoépoder.
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1:53 - 1:57After you leave here,
use this on your social networks. -
1:57 - 2:01All this started about -
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2:01 - 2:03It takes a little time, not too much.
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2:03 - 2:07I'm still young, very young.
You can see that, right? -
2:08 - 2:11And all this started when I had this hair.
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2:11 - 2:12(Laughter)
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2:12 - 2:14At that time -
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2:15 - 2:17My parents were never rich,
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2:17 - 2:21and they never had
a basic financial education. -
2:21 - 2:23In schools, there's always
a little group that's like, -
2:23 - 2:26"Oh, that's the rich girl,
that one is this, that's that." -
2:26 - 2:28And there was a rich girl in my group.
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2:28 - 2:31One day, the rich little girl
came to us and said, -
2:31 - 2:36"My father opened
a savings account to buy me a car -
2:36 - 2:38when I turn 18."
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2:38 - 2:40The photo shows my age
when I heard this. -
2:40 - 2:45That hit my brain
with an overpowering effect. -
2:45 - 2:48I always was a little
"Fantastic World of Bob", you know, -
2:48 - 2:50so, at that exact moment,
I imagined myself, -
2:50 - 2:53with my wild hair, in my convertible,
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2:53 - 2:56racing around the streets of São Paulo.
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2:56 - 3:00How could my hair handle such wind?
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3:00 - 3:04But I imagined myself, very free,
with this car at the age of 18. -
3:04 - 3:07I went home and sat at the table
with my parents, -
3:07 - 3:10and I asked them a fateful question.
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3:12 - 3:14"Do I have a savings account?"
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3:14 - 3:18Today, I keep imagining
my father at that time, -
3:18 - 3:21in front of me, knowing
the answer that would follow, -
3:21 - 3:24which, as you must imagine, was,
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3:24 - 3:25"No!"
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3:25 - 3:26(Laughter)
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3:26 - 3:27Obviously, no.
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3:27 - 3:28My parents.
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3:28 - 3:30(Laughter)
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3:30 - 3:32No, I didn't have a savings account.
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3:32 - 3:34In that moment, I began to think.
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3:34 - 3:38I didn't have a savings account,
and also didn't have an allowance, -
3:38 - 3:40and I wanted to buy that car.
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3:40 - 3:44At the end of the day,
this wasn't only a financial matter, -
3:44 - 3:46a matter of money.
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3:46 - 3:49That car meant freedom.
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3:49 - 3:52It was like the ultimate achievement
of success at age 18, -
3:52 - 3:55and I would have my car;
it would be incredible, -
3:55 - 3:57and, my, how could I do this?
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3:57 - 4:00This car was the consumer's dream
at the time, people. -
4:00 - 4:01(Laughter)
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4:01 - 4:03It was my consumer's dream:
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4:03 - 4:06it was red and it was incredible,
despite not being a convertible. -
4:06 - 4:09I said, "Well, I don't have the money."
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4:09 - 4:13I'd already figured out
that a savings account meant money, -
4:13 - 4:16and, once in a while,
I would earn two reals for a snack -
4:16 - 4:20because my father wouldn't just give me
two reals, and it was only sometimes. -
4:20 - 4:23I said, "Well, two reals."
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4:23 - 4:26I never thought of money like that,
like a two-real note. -
4:26 - 4:29I imagined two reals or ten reals
or whatever amount -
4:29 - 4:31like it was a piece of my car.
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4:31 - 4:35So already in my childhood,
it started a dilemma: -
4:35 - 4:40"Two reals or a greasy rissole
at Tião's cafeteria?" -
4:41 - 4:44Luckily, I thought more about my car
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4:44 - 4:47because if I had eaten Tião's greasy food,
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4:47 - 4:52perhaps I would have a clogged artery
by the time I was 31. -
4:52 - 4:55Luckily, the car spoke louder in my head.
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4:55 - 4:57So I became a little piggy bank.
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4:57 - 5:00With each two reals,
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5:00 - 5:04very early on, I started to have
a projection mindset, -
5:04 - 5:08making accounts - how much I was going
to have in one year, in two years, etc. -
5:08 - 5:12Because at the end of the day, I realized
that what I had the most of was time, -
5:12 - 5:18and that time related to money,
and although it seemed to be not much, -
5:18 - 5:21over time, it would turn into a fortune.
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5:22 - 5:24Later, I spent weekends,
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5:24 - 5:27when I was a little bigger
and such, sassy, -
5:27 - 5:30getting to know what a newspaper was
and what the classified ads were. -
5:30 - 5:35Then I started to think
about which car I was going to buy -
5:35 - 5:40if I kept my discipline
of saving money little by little. -
5:40 - 5:42And then, I discovered
that I could buy a Buggy! -
5:42 - 5:45I was going to have my convertible! Yes!
-
5:45 - 5:46(Laughter)
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5:46 - 5:49At that time, my hair
was a little straighter. -
5:49 - 5:52I learned to straighten my hair myself
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5:52 - 5:53because, after all,
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5:53 - 5:57when you go to the hairdresser,
what do you spend? -
5:57 - 5:58Money.
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5:58 - 6:01Actually, this was the first big
investment I was able to make. -
6:01 - 6:04I convinced my father -
I didn't have my car - -
6:04 - 6:07but I convinced my father
to buy a brush and a hair dryer, -
6:07 - 6:09and in this way, I hit the jackpot,
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6:09 - 6:12"Each time that I blow dry
my hair, you give me ten reals -
6:12 - 6:15because it saves you 30 reals
in the beauty parlor." -
6:15 - 6:19Guys, learn this:
OPM, "Other People's Money." -
6:19 - 6:20(Laughter)
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6:20 - 6:22That simple.
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6:23 - 6:28Anyway, I discovered
that my "no" meant my car -
6:29 - 6:32because, different from the stories
that many people tell, -
6:32 - 6:35"I did this and that," and finally,
"Did you make it?"- no. -
6:35 - 6:37I don't have this sad story to tell
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6:37 - 6:41because that "no" meant sufficient money
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6:41 - 6:43to buy my car when I was 18.
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6:43 - 6:45It turns out I didn't need to buy the car.
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6:45 - 6:48I was a girl - seriously, great, huh? -
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6:48 - 6:51and what parents wouldn't want
to have a daughter like this? -
6:51 - 6:53I saved money, lent money
when needed, and such. -
6:53 - 6:55When I was 18,
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6:55 - 6:58I discovered my godmother
had taken a line of credit for me -
6:58 - 6:59with a consortium.
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6:59 - 7:01My godmother, for some reason
I still don't understand, -
7:01 - 7:03is addicted to consortia.
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7:03 - 7:06She did the consortium when I was 10
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7:06 - 7:10and received the credit when I was 18,
so it was really a matter of luck. -
7:10 - 7:12I bought my car - no electric windows,
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7:12 - 7:15no electric locks, no rear wiper,
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7:15 - 7:16no rear defroster,
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7:16 - 7:19no radio - but it was my car.
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7:19 - 7:22With the money I had saved all that time,
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7:22 - 7:24I made my first investment
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7:24 - 7:25and I never stopped.
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7:25 - 7:28From the moment that I started working -
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7:28 - 7:29I started to work very early
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7:29 - 7:33and worked a long time
as a TV reporter - -
7:33 - 7:38I realized that I had
a great ability to save my money -
7:38 - 7:41and to do the things
that were important to me. -
7:41 - 7:43I always had very clear future goals
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7:43 - 7:45and never stopped living in the present.
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7:45 - 7:47As time went by,
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7:47 - 7:50I started to feel a little
like an extraterrestrial, you know? -
7:50 - 7:52People looked at me in a strange way like,
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7:52 - 7:54"What?
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7:54 - 8:00You bought your apartment with cash,
at 24, without robbing someone? -
8:00 - 8:02Without asking your father?
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8:02 - 8:03How can this be?"
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8:04 - 8:06They thought that I was very bizarre,
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8:06 - 8:08that there was something
strange in my story. -
8:08 - 8:10I started to feel like the odd one out,
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8:10 - 8:13all alone, like I feel on this stage.
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8:13 - 8:16That started to bother me a lot
because I thought, -
8:16 - 8:17"People, why?
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8:17 - 8:22Why do people, even knowing
that they must spend less than they earn, -
8:23 - 8:26continue to make these absurd errors
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8:26 - 8:28and stop having the most important things,
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8:28 - 8:30in order to have unimportant things?"
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8:30 - 8:33I reached this conclusion
when I hired my cleaning lady - -
8:33 - 8:37I was 24 and needed someone
to clean my house - -
8:37 - 8:40and one day she told me, "Nathalia,
look, it's very hard to pay the bills." -
8:40 - 8:42I said, "But why?"
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8:42 - 8:46"I just bought a pair of sneakers
for my daughter and paid 700 reals." -
8:46 - 8:48I used to pay her 600 reals.
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8:49 - 8:54I said, "What makes a person
spend more than their own salary -
8:54 - 8:55on one item?"
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8:56 - 9:01Anyway, I went in search of answers,
and guess what I discovered? -
9:01 - 9:04I'm going to say three, two, one,
and when I say three, two, one, -
9:04 - 9:05you say, "Óóóóóó!"
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9:05 - 9:06(Laughter)
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9:06 - 9:08Ready? All together ...
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9:09 - 9:10Three, two, one.
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9:10 - 9:12(Audience) "Óóóóóó!"
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9:12 - 9:13Nathalia Arcuri: Okay, very good.
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9:13 - 9:15It was a cathartic moment
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9:15 - 9:18because I looked for these answers
in economic psychology, -
9:19 - 9:22and everything has
an explanation inside our brain. -
9:22 - 9:24What is this explanation?
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9:24 - 9:27It's like this: our brain likes
everything to be immediate - -
9:27 - 9:29whatever is now or gives pleasure now.
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9:29 - 9:31"I love this."
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9:31 - 9:34"I like simple things,
that don't make me think too much, -
9:34 - 9:37and preferably are happening now."
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9:37 - 9:38And something that grabs us,
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9:38 - 9:40mainly related to money:
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9:40 - 9:44human beings like having
the illusion that everything is good. -
9:44 - 9:46"Look there, the tsunami is coming!
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9:46 - 9:49When it gets here,
it will only be a little wave, -
9:49 - 9:51nothing will happen, it'll all be fine."
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9:51 - 9:54Then the tsunami comes,
catches you, and you die. -
9:54 - 9:55This is how it happens.
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9:55 - 9:57With financial life, it's the same thing.
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9:57 - 9:59What don't human beings like?
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9:59 - 10:01Making decisions.
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10:01 - 10:04"Imagine: a piece of candy now
or three in the future, -
10:04 - 10:06give it to me here and now,
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10:06 - 10:08forget the future, come on ... "
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10:08 - 10:11We don't like to think in the long term;
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10:11 - 10:14this really confuses our brains.
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10:14 - 10:19We also don't like to not have,
and, mainly, to not belong. -
10:19 - 10:22Have you ever heard about herd mentality?
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10:22 - 10:25When the lead ox goes,
everybody goes, and I don't know what - -
10:25 - 10:28We all like to follow the same path,
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10:28 - 10:32even if the destination is a cliff.
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10:32 - 10:33Why?
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10:33 - 10:35I don't know, the brain explains.
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10:35 - 10:38Freud explained it all;
it's all explained. -
10:38 - 10:42OK, I investigated the human mind,
as such, and discovered all this. -
10:42 - 10:45Great, but what do I do
with this information? -
10:45 - 10:48What's the use of knowing
how brain mechanisms work? -
10:48 - 10:51Is there any way to change this?
-
10:51 - 10:54And then I went after
all these other answers! -
10:54 - 10:55And guess what!
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10:55 - 11:01I discovered the secret formula
for us to make a key change: -
11:02 - 11:04Throw away everything
that was put in our heads -
11:04 - 11:06between zero and 12 years of age -
-
11:06 - 11:11that's when we form all our beliefs
and all our culture related to money. -
11:11 - 11:15Do you want to know how we change it all?
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11:15 - 11:16Yes?
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11:16 - 11:17(Audience) Yes!
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11:17 - 11:19NA: That's good. Well this is it.
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11:20 - 11:21The following:
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11:21 - 11:23This is the key to success.
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11:23 - 11:26"What are you doing, Nathalia,
playing darts all day?" It's not this. -
11:27 - 11:32I discovered that what made me
so different from the people around me -
11:32 - 11:36was my very precocious
ability to have goals, -
11:36 - 11:38to have targets, to have clear objectives,
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11:38 - 11:40and, more than this,
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11:41 - 11:45my inner strength, which we all have,
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11:45 - 11:47and that I call the power
of "T," which is "L" in English. -
11:47 - 11:49This isn't a common "L", folks.
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11:49 - 11:53As you can see, it's a big letter "L"
which stands for "lust." -
11:54 - 11:59When I say "lust," it has nothing to do
with its sexual connotation. -
11:59 - 12:02Lust is what moves you,
what makes you get out of bed, -
12:02 - 12:05and what keeps you
from procrastinating day after day. -
12:05 - 12:09If you have goals, but don't have passion
for what you are doing, -
12:09 - 12:15if you don't have enough desire,
you won't go forward, and it won't work. -
12:15 - 12:18This is the great success formula.
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12:18 - 12:22All this can be resolved for us
with this simple little diagram. -
12:22 - 12:25When you have goals, you know
what your purposes are in life. -
12:25 - 12:29When you have purposes,
your objectives are clearer. -
12:29 - 12:32You have the ability
to see your priorities, -
12:32 - 12:35what's really important for you.
-
12:35 - 12:38When you know what really matters to you,
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12:38 - 12:45you spend less time and money
on things that are unimportant. -
12:45 - 12:49People, it is so simple,
and it's so easy to get rich, people. -
12:49 - 12:52What happens when you discover this
-
12:52 - 12:55and spend less time and less money
on what isn't important -
12:55 - 12:56is that there's leftover money.
-
12:56 - 13:00And if you know how to invest
and care for it, you get rich. -
13:00 - 13:02It's as simple as that.
-
13:02 - 13:04Well, having said all that,
-
13:04 - 13:08almost 20 years passed from my first "no,"
-
13:08 - 13:12to my second big "no."
-
13:12 - 13:16I was a reporter for Rede Record,
and I'd fulfilled my big dream -
13:16 - 13:20because I'd had the goal of being
a show host and such. -
13:20 - 13:21I thought,
-
13:21 - 13:23"Gee, people need to know
-
13:23 - 13:27everything I found out studying
so passionately, with so much lust. -
13:27 - 13:29I need to change people's lives."
-
13:29 - 13:32I went to see my boss,
pretty and wonderful, and said, -
13:32 - 13:35"Boss, here's the deal,
we're going to change people's lives. -
13:35 - 13:38Let's use this box
called television to do this, -
13:38 - 13:40and let's do a reality show where I -
-
13:40 - 13:43clearly very good
at changing people's lives - -
13:43 - 13:45teach people how to get rich.
-
13:45 - 13:50I'll take desperate indebted people,
and change them into savers -
13:50 - 13:51in four weeks."
-
13:52 - 13:57He said, "Wow. Incredible. Write
this down. Nathalia, you're a genius." -
13:57 - 14:00Cool, it was there, everything on paper.
-
14:00 - 14:03Two weeks went by and guess what happened?
-
14:03 - 14:06The second big "no" of my life.
-
14:06 - 14:08This "no" wasn't this size;
it was this size. -
14:08 - 14:11It was a humongous "no"
-
14:11 - 14:14because not only did he say,
"No, Nathalia, we're not doing this," -
14:14 - 14:17he said, "No, Nathalia
you're not doing it; -
14:17 - 14:20someone else is doing your idea
because it's very good." -
14:21 - 14:24Right then, with that "no" facing me -
-
14:24 - 14:27and here's the power of "no,"
"no" is revolutionary - -
14:27 - 14:31I said, "Great, wonderful,
let's look for my 'yes.'" -
14:31 - 14:34It was then that I created
a blog called "Me Poupe," -
14:34 - 14:39where the idea was to use entertainment
and humor to transform people's lives -
14:39 - 14:42in a way that they wouldn't even
realize that were learning, -
14:42 - 14:43kind of like brainwashing.
-
14:43 - 14:45Don't tell anyone about this, OK?
-
14:46 - 14:48The blog started having some success
-
14:48 - 14:51because in the finance area
it's very difficult -
14:51 - 14:55to break down paradigms in a simple way.
-
14:55 - 15:01Last year, I created a YouTube channel
where I used all my knowledge, -
15:01 - 15:06coupled with my incredible speaking
technique in front of a camera. -
15:06 - 15:09Then the channel started
to have a certain relevancy. -
15:09 - 15:11Last year in December,
-
15:11 - 15:15I received an offer
to be sponsored by a big company, -
15:15 - 15:20and so I quit Rede Record
in order to follow my dream, -
15:20 - 15:24which is to transform people's lives
through financial entertainment. -
15:25 - 15:29And that's what came out
of all this and of that "no," -
15:29 - 15:31which I'd like to show you now:
-
15:31 - 15:36(Video) NA: Today I have three basic tips
for you to enjoy life and save. -
15:36 - 15:40You don't need to give up
your life to save money. -
15:40 - 15:43This is a myth of lazy people
-
15:43 - 15:47who don't want to work hard
to be able to save money and enjoy life. -
15:47 - 15:50The first thing you must do
to be able to enjoy life and save -
15:50 - 15:52is to know what is important to you.
-
15:52 - 15:56Young person: For me, a car is important,
football is important, beer is important, -
15:56 - 15:58my "brothers" are important,
-
15:58 - 16:00it's all important, it won't work ...
-
16:00 - 16:01NA: Are you kidding me?
-
16:01 - 16:04Young person: Girl,
it won't work. Forget about it. -
16:04 - 16:07NA: This is the kind of thing I hear.
-
16:07 - 16:10(On Stage) NA: So, I'd like to end
this presentation with a question -
16:10 - 16:13for you to think about today:
-
16:13 - 16:16by which "no" are you going to live today?
-
16:16 - 16:17Think about it.
-
16:17 - 16:18Thank you.
-
16:18 - 16:20(Applause)
- Title:
- The power of "no" and money | Nathalia Arcuri | TEDxDanteAlighieriSchool
- Description:
-
In this TEDx talk, Nathalia Arcuri talks about the secrets behind the minds of people in debt and also gives some practical tips for anyone to achieve a balanced financial life.
Nathalia Arcuri is an entrepreneur, journalist, educator, financial coach, specialist in personal finance and economic psychology, and a translator of economy jargon. Nathalia Arcuri was only 8 years old when she proposed herself her first big financial challenge: to buy a car at age 18. Focus, discipline, and entrepreneurship are words and qualities that from an early age have become part of her daily life.
Ten years after her first great achievement, her knowledge, acquired in an experiential way, was multiplied by hundreds of hours of study. Nathalia specialized in financial education and personal financial planning. She won the IBCPF top prize for financial planning in 2014. She majored in financial coaching and economic psychology studies. In 2013, she created the blog and channel "Me Poupe!," which presents entertainment and personal finances, transmitting with humor and didactics the most relevant tips for the financial life of all Brazilians.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- Video Language:
- Portuguese, Brazilian
- Team:
- closed TED
- Project:
- TEDxTalks
- Duration:
- 16:27
David DeRuwe approved English subtitles for O poder do "não" e o dinheiro | Nathalia Arcuri | TEDxDanteAlighieriSchool | ||
David DeRuwe edited English subtitles for O poder do "não" e o dinheiro | Nathalia Arcuri | TEDxDanteAlighieriSchool | ||
David DeRuwe edited English subtitles for O poder do "não" e o dinheiro | Nathalia Arcuri | TEDxDanteAlighieriSchool | ||
David DeRuwe edited English subtitles for O poder do "não" e o dinheiro | Nathalia Arcuri | TEDxDanteAlighieriSchool | ||
David DeRuwe edited English subtitles for O poder do "não" e o dinheiro | Nathalia Arcuri | TEDxDanteAlighieriSchool | ||
David DeRuwe edited English subtitles for O poder do "não" e o dinheiro | Nathalia Arcuri | TEDxDanteAlighieriSchool | ||
David DeRuwe edited English subtitles for O poder do "não" e o dinheiro | Nathalia Arcuri | TEDxDanteAlighieriSchool | ||
David DeRuwe edited English subtitles for O poder do "não" e o dinheiro | Nathalia Arcuri | TEDxDanteAlighieriSchool |