In this insightful talk, Nat Ware explains why we shouldn't call out hypocrites, and what to do instead. Too often, Nat says, we use the hypocrisy of others as an excuse for inaction, and charity as an excuse to do anything. We target charitable messengers and avoid critiquing charitable messages. Nat argues that the exact opposite should be true. He explains that the people we call hypocrites often aren't actually hypocritical. Their hypocrisy is an illusion. As such, focusing on the hypocrisy of the messenger is inaccurate and misguided. Instead, Nat argues that we should focus on the validity of the message because this helps to maximize impact. We should not target charitable messengers, and critiquing charitable messages should no longer be taboo. Nat challenges us all to "rebut the message not the messenger" because what matters more than doing an action is the impact of that action. According to Nat, small minds rebut people but great minds rebut arguments!

Nat Ware is an entrepreneur, economist, and international development specialist. He is the founder and CEO of 180 Degrees Consulting, the world's largest consultancy for non-profits and social enterprises, with branches in 28 countries and over 4000 consultants worldwide. Each year, 180 Degrees works with hundreds of socially-conscious organizations to help them to operate more effectively and have a greater social impact. Nat is a Rhodes Scholar, Goldman Sachs Global Leader, St Gallen Leader of Tomorrow, and World Economic Forum Global Shaper. He was the Top MBA Student at Oxford, received the Convocation Medal for Best All-Rounder at Sydney University, was the Top Economics and Business Student at Sydney University (1/4000 students), and has lectured the postgraduate course "Innovation, Strategy and Global Business."

Nat Ware is committed to using entrepreneurial approaches and economic thinking to solve social and environmental challenges. He is a frequent keynote speaker at international conferences and events. His other TEDx talks are "Why we're unhappy: the expectation gap" and "Free charities from The idea of charity."

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx