[Script Info]
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[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:08.40,0:00:11.83,Default,,0000,0000,0000,,Now, your boss was right\Nwhen here she said
Dialogue: 0,0:00:11.83,0:00:14.09,Default,,0000,0000,0000,,fail to plan\Nor plan to fail
Dialogue: 0,0:00:14.09,0:00:16.61,Default,,0000,0000,0000,,But they weren't right\Nabout your job
Dialogue: 0,0:00:16.61,0:00:19.07,Default,,0000,0000,0000,,In this video, I'm going to go\Nover the 3 common mistakes
Dialogue: 0,0:00:19.07,0:00:21.01,Default,,0000,0000,0000,,that you may be making\Nin your e-commerce business
Dialogue: 0,0:00:21.01,0:00:22.74,Default,,0000,0000,0000,,and what to do about it
Dialogue: 0,0:00:22.74,0:00:23.89,Default,,0000,0000,0000,,Hi, my name is\NBeau Crabill
Dialogue: 0,0:00:23.89,0:00:26.92,Default,,0000,0000,0000,,and in the past decade, I've been\Ngrowing e-commerce businesses
Dialogue: 0,0:00:26.92,0:00:28.63,Default,,0000,0000,0000,,And surprisingly,\Nbelieve it or not
Dialogue: 0,0:00:28.63,0:00:31.82,Default,,0000,0000,0000,,I got started off\Nwith selling socks
Dialogue: 0,0:00:31.82,0:00:34.39,Default,,0000,0000,0000,,And things were doing\Nvery, very well at the start
Dialogue: 0,0:00:34.39,0:00:35.37,Default,,0000,0000,0000,,Then as things\Nstarted to slip away
Dialogue: 0,0:00:35.37,0:00:39.42,Default,,0000,0000,0000,,I spent years to trial and error\Non making sure to figure it out
Dialogue: 0,0:00:39.42,0:00:43.88,Default,,0000,0000,0000,,And as I perfected my methods,\NI saw so many self-proclaimed gurus
Dialogue: 0,0:00:43.88,0:00:47.26,Default,,0000,0000,0000,,giving misleading information\Non YouTube and on the internet
Dialogue: 0,0:00:47.26,0:00:48.76,Default,,0000,0000,0000,,and I know I wanted to\Nhelp more people
Dialogue: 0,0:00:48.76,0:00:50.81,Default,,0000,0000,0000,,So let me take you\Ndownstairs right now
Dialogue: 0,0:00:50.81,0:00:54.34,Default,,0000,0000,0000,,and explain to you about\Nthese 3 common mistakes
Dialogue: 0,0:01:00.19,0:01:04.03,Default,,0000,0000,0000,,Mistake #1 is trying\Nto recreate the wheel
Dialogue: 0,0:01:04.03,0:01:06.69,Default,,0000,0000,0000,,That you think to succeed\Nin e-commerce on Amazon
Dialogue: 0,0:01:06.69,0:01:08.33,Default,,0000,0000,0000,,you gotta create up your\Nown brands and products
Dialogue: 0,0:01:08.33,0:01:10.18,Default,,0000,0000,0000,,You think you're gonna be\Nthe next new Shark Tank
Dialogue: 0,0:01:10.18,0:01:11.10,Default,,0000,0000,0000,,the next new Apple
Dialogue: 0,0:01:11.10,0:01:12.14,Default,,0000,0000,0000,,I'm gonna\Ntell you right now
Dialogue: 0,0:01:12.14,0:01:15.30,Default,,0000,0000,0000,,that's not where the money\Nis made with e-commerce
Dialogue: 0,0:01:15.30,0:01:18.24,Default,,0000,0000,0000,,Over 51% of Amazon sellers\Nright now are trying to private label
Dialogue: 0,0:01:18.24,0:01:20.48,Default,,0000,0000,0000,,which means you're trying\Nto create up your own brands
Dialogue: 0,0:01:20.48,0:01:21.67,Default,,0000,0000,0000,,But let's look\Nat the numbers
Dialogue: 0,0:01:21.67,0:01:24.07,Default,,0000,0000,0000,,10% of the sellers who do over\Na million dollars a year on Amazon
Dialogue: 0,0:01:24.07,0:01:26.49,Default,,0000,0000,0000,,which, I do well over a million\Ndollars a year on Amazon
Dialogue: 0,0:01:26.49,0:01:27.27,Default,,0000,0000,0000,,create up their own brand
Dialogue: 0,0:01:27.27,0:01:29.94,Default,,0000,0000,0000,,The rest are reselling\Nother people's brands
Dialogue: 0,0:01:29.94,0:01:32.39,Default,,0000,0000,0000,,Do what me and other sellers\Nare doing at the higher levels
Dialogue: 0,0:01:32.39,0:01:34.09,Default,,0000,0000,0000,,in selling big name\Nbrand products
Dialogue: 0,0:01:34.09,0:01:37.68,Default,,0000,0000,0000,,I'm talking about Hasbro,\NMattel, Samsung, Sony
Dialogue: 0,0:01:37.68,0:01:39.31,Default,,0000,0000,0000,,Why is this so important?
Dialogue: 0,0:01:39.31,0:01:41.52,Default,,0000,0000,0000,,Well, let's think about\Nthe company Walmart, right?
Dialogue: 0,0:01:41.52,0:01:44.55,Default,,0000,0000,0000,,What works offline\Ntends to work online
Dialogue: 0,0:01:44.55,0:01:47.44,Default,,0000,0000,0000,,Walmart, they do roughly\Nhalf a trillion dollars a year
Dialogue: 0,0:01:47.44,0:01:49.56,Default,,0000,0000,0000,,They do more than Amazon
Dialogue: 0,0:01:49.56,0:01:51.68,Default,,0000,0000,0000,,And have you ever seen Walmart\Ncreate up their own brand?
Dialogue: 0,0:01:51.68,0:01:53.62,Default,,0000,0000,0000,,They have a couple of their own,\Nbut majority of their revenues
Dialogue: 0,0:01:53.62,0:01:56.96,Default,,0000,0000,0000,,99% of their revenues\Nand profits are made
Dialogue: 0,0:01:56.96,0:01:59.31,Default,,0000,0000,0000,,through selling other\Nbig name brand products
Dialogue: 0,0:01:59.31,0:02:02.18,Default,,0000,0000,0000,,Best Buy does not own\None brand in their store
Dialogue: 0,0:02:02.18,0:02:03.32,Default,,0000,0000,0000,,GameStop, none
Dialogue: 0,0:02:03.32,0:02:04.88,Default,,0000,0000,0000,,Target, none
Dialogue: 0,0:02:04.88,0:02:06.34,Default,,0000,0000,0000,,So why do you think
Dialogue: 0,0:02:06.34,0:02:08.92,Default,,0000,0000,0000,,that you can go on Amazon, \Nwhich is just another shopping mall
Dialogue: 0,0:02:08.92,0:02:10.19,Default,,0000,0000,0000,,and try to go recreate\Nyour own brands
Dialogue: 0,0:02:10.19,0:02:11.50,Default,,0000,0000,0000,,So let's think about this,\Neven if you do
Dialogue: 0,0:02:11.50,0:02:13.80,Default,,0000,0000,0000,,become a great marketer\Nand a great advertiser
Dialogue: 0,0:02:13.80,0:02:16.79,Default,,0000,0000,0000,,get a great brand going on,\Ngreat brand equity
Dialogue: 0,0:02:16.79,0:02:18.53,Default,,0000,0000,0000,,The odds are that in\Na couple of years from now
Dialogue: 0,0:02:18.53,0:02:19.73,Default,,0000,0000,0000,,that brand's\Ngonna be obsolete
Dialogue: 0,0:02:19.73,0:02:20.61,Default,,0000,0000,0000,,I know a lot of friends
Dialogue: 0,0:02:20.61,0:02:22.52,Default,,0000,0000,0000,,who were making a lot of money\Na couple of years ago in e-commerce
Dialogue: 0,0:02:22.52,0:02:24.69,Default,,0000,0000,0000,,had some great sites\Nand launched on Amazon
Dialogue: 0,0:02:24.69,0:02:27.50,Default,,0000,0000,0000,,And now, you know,\Nthey're working a job
Dialogue: 0,0:02:27.50,0:02:31.44,Default,,0000,0000,0000,,Because the odds of Hasbro,\NMattel, Samsung, Apple, Sony
Dialogue: 0,0:02:31.44,0:02:32.65,Default,,0000,0000,0000,,All these big brands
Dialogue: 0,0:02:32.65,0:02:35.22,Default,,0000,0000,0000,,they will be in business\Nin 10, 20 years from now
Dialogue: 0,0:02:35.22,0:02:38.32,Default,,0000,0000,0000,,But there, I can 100% guarantee,\Nthere will be a big brand
Dialogue: 0,0:02:38.32,0:02:40.34,Default,,0000,0000,0000,,in business in 10,\N15, 20 years from now
Dialogue: 0,0:02:40.34,0:02:42.92,Default,,0000,0000,0000,,as long as Americans and\Nconsumers are still shopping
Dialogue: 0,0:02:42.92,0:02:46.85,Default,,0000,0000,0000,,So I'd rather create\Nrelationships with distributors
Dialogue: 0,0:02:46.85,0:02:49.32,Default,,0000,0000,0000,,and wholesalers throughout\Nthe United States
Dialogue: 0,0:02:49.32,0:02:52.81,Default,,0000,0000,0000,,And buy products low\Nfrom them at wholesale prices
Dialogue: 0,0:02:52.81,0:02:54.47,Default,,0000,0000,0000,,of big name brands\Nand selling them for more
Dialogue: 0,0:02:54.47,0:02:57.30,Default,,0000,0000,0000,,instead of trying to go recreate\Nthe wheel and sell my own products
Dialogue: 0,0:02:57.30,0:03:01.09,Default,,0000,0000,0000,,Mistake #2 is going to be
Dialogue: 0,0:03:01.09,0:03:03.45,Default,,0000,0000,0000,,not having a plan,\Nfailing to plan
Dialogue: 0,0:03:03.45,0:03:05.47,Default,,0000,0000,0000,,Most people that are running\Nan e-commerce business
Dialogue: 0,0:03:05.47,0:03:07.43,Default,,0000,0000,0000,,think that they see\Nvideos like this
Dialogue: 0,0:03:07.43,0:03:09.28,Default,,0000,0000,0000,,They think it's all easy and\Npress a couple of buttons
Dialogue: 0,0:03:09.28,0:03:10.29,Default,,0000,0000,0000,,make a bunch of money
Dialogue: 0,0:03:10.29,0:03:12.89,Default,,0000,0000,0000,,And that's not\Naccurate at all
Dialogue: 0,0:03:12.89,0:03:16.36,Default,,0000,0000,0000,,If I ask a hundred people who are\Nrunning e-commerce businesses
Dialogue: 0,0:03:16.36,0:03:17.75,Default,,0000,0000,0000,,what makes you the\Nmost amount of money
Dialogue: 0,0:03:17.75,0:03:19.30,Default,,0000,0000,0000,,they have no idea
Dialogue: 0,0:03:19.77,0:03:20.92,Default,,0000,0000,0000,,They don't know their ROI
Dialogue: 0,0:03:20.92,0:03:22.18,Default,,0000,0000,0000,,they don't know their\Ncost per acquisition
Dialogue: 0,0:03:22.18,0:03:23.53,Default,,0000,0000,0000,,they don't know\Ntheir advertising cost
Dialogue: 0,0:03:23.53,0:03:25.44,Default,,0000,0000,0000,,They don't know\Nwhat actions
Dialogue: 0,0:03:25.44,0:03:27.13,Default,,0000,0000,0000,,they need to double down on\Nto make them more money
Dialogue: 0,0:03:27.13,0:03:29.34,Default,,0000,0000,0000,,They don't know what the biggest\Nmistake is in their business
Dialogue: 0,0:03:29.34,0:03:30.96,Default,,0000,0000,0000,,They're working in their business,\Nthey're running a hobby
Dialogue: 0,0:03:30.96,0:03:33.51,Default,,0000,0000,0000,,So if you can't\Nanswer those questions
Dialogue: 0,0:03:33.51,0:03:36.04,Default,,0000,0000,0000,,you are running a hobby\Nand not a business
Dialogue: 0,0:03:36.04,0:03:38.92,Default,,0000,0000,0000,,So start to position yourself,\Nrealizing where's your end goal
Dialogue: 0,0:03:38.92,0:03:40.42,Default,,0000,0000,0000,,and start to work\Nbackwards from there
Dialogue: 0,0:03:40.42,0:03:42.50,Default,,0000,0000,0000,,Okay, you wanna do\N$100,000 a year
Dialogue: 0,0:03:42.50,0:03:44.34,Default,,0000,0000,0000,,$10,000 a month,\Nwhatever it is, work backwards
Dialogue: 0,0:03:44.34,0:03:46.86,Default,,0000,0000,0000,,Okay, how much inventory\Ndo I need in my store?
Dialogue: 0,0:03:46.86,0:03:48.39,Default,,0000,0000,0000,,What's the margins\Nthat I need?
Dialogue: 0,0:03:48.39,0:03:50.44,Default,,0000,0000,0000,,How much time does it take me\Nto go source those out?
Dialogue: 0,0:03:50.44,0:03:51.87,Default,,0000,0000,0000,,How much capital\Ndoes it take?
Dialogue: 0,0:03:51.87,0:03:53.86,Default,,0000,0000,0000,,Do I need other people\Ndoing things for me?
Dialogue: 0,0:03:53.86,0:03:56.01,Default,,0000,0000,0000,,Do I need to invest into\Nsoftwares and tools?
Dialogue: 0,0:03:56.01,0:03:57.37,Default,,0000,0000,0000,,Do I even know\Nwhat I'm doing?
Dialogue: 0,0:03:57.37,0:03:57.92,Default,,0000,0000,0000,,Maybe they think, oh
Dialogue: 0,0:03:57.92,0:03:59.69,Default,,0000,0000,0000,,I'm just gonna sign up,\Ncall it good
Dialogue: 0,0:03:59.69,0:04:00.79,Default,,0000,0000,0000,,It's not how it works
Dialogue: 0,0:04:00.79,0:04:07.88,Default,,0000,0000,0000,,The third common mistake\Nis not utilizing software tools and data
Dialogue: 0,0:04:07.88,0:04:11.90,Default,,0000,0000,0000,,in this technology-rich world\Nto get an unfair advantage
Dialogue: 0,0:04:11.90,0:04:13.30,Default,,0000,0000,0000,,When you have people\Nlike me who know how to use
Dialogue: 0,0:04:13.30,0:04:14.62,Default,,0000,0000,0000,,technology, software, and tools
Dialogue: 0,0:04:14.62,0:04:16.99,Default,,0000,0000,0000,,Have their softwares\Nand tools himself
Dialogue: 0,0:04:16.99,0:04:20.28,Default,,0000,0000,0000,,And you who's trying to do\Nthings the old-fashioned way
Dialogue: 0,0:04:20.28,0:04:26.35,Default,,0000,0000,0000,,trying to be very scarce-minded\Nand not invest, you're gonna lose out
Dialogue: 0,0:04:26.35,0:04:28.17,Default,,0000,0000,0000,,Amazon has so much data
Dialogue: 0,0:04:28.17,0:04:32.31,Default,,0000,0000,0000,,I can tell right away on Amazon,\Non if a product sells or not
Dialogue: 0,0:04:32.31,0:04:34.14,Default,,0000,0000,0000,,I can see how many sales\Nare happening off of this
Dialogue: 0,0:04:34.14,0:04:35.50,Default,,0000,0000,0000,,I can see how many\Nreviews are going on
Dialogue: 0,0:04:35.50,0:04:38.12,Default,,0000,0000,0000,,I can see what customers\Nare leaving feedback on
Dialogue: 0,0:04:38.12,0:04:42.05,Default,,0000,0000,0000,,And very close to the penny,\NI can figure out what my profits will be
Dialogue: 0,0:04:42.05,0:04:43.91,Default,,0000,0000,0000,,before I invest into\Nany types of products
Dialogue: 0,0:04:43.91,0:04:47.01,Default,,0000,0000,0000,,because I know how to read the\Ndata that Amazon provides me
Dialogue: 0,0:04:47.01,0:04:49.51,Default,,0000,0000,0000,,So don't skimp out,\Ntake advantage of the tools
Dialogue: 0,0:04:49.51,0:04:51.12,Default,,0000,0000,0000,,take advantage\Nof the software
Dialogue: 0,0:04:51.12,0:04:53.57,Default,,0000,0000,0000,,and just don't run it\Nall by yourself
Dialogue: 0,0:04:53.57,0:04:57.04,Default,,0000,0000,0000,,If you're anything\Nlike I was 10 years ago
Dialogue: 0,0:04:57.04,0:05:00.46,Default,,0000,0000,0000,,information, knowledge,\Nand tools is everything
Dialogue: 0,0:05:00.46,0:05:02.52,Default,,0000,0000,0000,,You can spend hours and\Nhours a day on YouTube
Dialogue: 0,0:05:02.52,0:05:04.98,Default,,0000,0000,0000,,and still have no idea\Nwhere to start
Dialogue: 0,0:05:04.98,0:05:08.20,Default,,0000,0000,0000,,If you implement just the\Nadvice given to you in this video
Dialogue: 0,0:05:08.20,0:05:11.47,Default,,0000,0000,0000,,you'll be way ahead\Nthan most
Dialogue: 0,0:05:11.47,0:05:14.04,Default,,0000,0000,0000,,However, I wanna\Ngive you something more
Dialogue: 0,0:05:14.04,0:05:17.29,Default,,0000,0000,0000,,Something that I wish\NI had 10 years ago
Dialogue: 0,0:05:17.29,0:05:20.62,Default,,0000,0000,0000,,I've put together and worked hard\Non a 4-day online training
Dialogue: 0,0:05:20.62,0:05:23.56,Default,,0000,0000,0000,,where I break down\Nin details on my process
Dialogue: 0,0:05:23.56,0:05:27.94,Default,,0000,0000,0000,,Pitfalls to avoid and how to\Nabsolutely crush it in e-commerce
Dialogue: 0,0:05:27.94,0:05:30.03,Default,,0000,0000,0000,,Now, I wanna make it an\Nabsolute no-brainer for you
Dialogue: 0,0:05:30.03,0:05:31.66,Default,,0000,0000,0000,,so I made it\Ncompletely free
Dialogue: 0,0:05:31.66,0:05:33.79,Default,,0000,0000,0000,,All you need to do right now\Nis click on this video
Dialogue: 0,0:05:33.79,0:05:36.00,Default,,0000,0000,0000,,and get registered,\Nenter in your details
Dialogue: 0,0:05:36.00,0:05:39.01,Default,,0000,0000,0000,,to get in to the\N4-day online training
Dialogue: 0,0:05:39.01,0:05:40.80,Default,,0000,0000,0000,,Listen, I'm gonna be\Nvery blunt with you
Dialogue: 0,0:05:40.80,0:05:42.33,Default,,0000,0000,0000,,my training is awesome
Dialogue: 0,0:05:42.33,0:05:43.81,Default,,0000,0000,0000,,And of course\NI'm gonna say that
Dialogue: 0,0:05:43.81,0:05:46.33,Default,,0000,0000,0000,,but I'll see so many people\Ntalk about how, you know
Dialogue: 0,0:05:46.33,0:05:48.07,Default,,0000,0000,0000,,we only have a certain\Namount of seats available
Dialogue: 0,0:05:48.07,0:05:50.46,Default,,0000,0000,0000,,it's only for today,\Nwhile supplies last
Dialogue: 0,0:05:50.46,0:05:53.52,Default,,0000,0000,0000,,We both know\Nthat's just complete BS
Dialogue: 0,0:05:53.52,0:05:56.03,Default,,0000,0000,0000,,But the fact is that\Nmost people watching this
Dialogue: 0,0:05:56.03,0:05:58.15,Default,,0000,0000,0000,,won't do anything\Nand won't take action
Dialogue: 0,0:05:58.15,0:05:59.39,Default,,0000,0000,0000,,Why is that?
Dialogue: 0,0:05:59.85,0:06:03.09,Default,,0000,0000,0000,,Humans, it is much easier\Nfor us to stay as we are
Dialogue: 0,0:06:03.09,0:06:04.39,Default,,0000,0000,0000,,than to change,\Nand I get it
Dialogue: 0,0:06:04.39,0:06:06.81,Default,,0000,0000,0000,,Change is hard,\Nchange can be scary
Dialogue: 0,0:06:06.81,0:06:09.43,Default,,0000,0000,0000,,And maybe there's\Nsomething about you
Dialogue: 0,0:06:09.43,0:06:12.63,Default,,0000,0000,0000,,that you have a fear\Nto make a change
Dialogue: 0,0:06:12.63,0:06:16.18,Default,,0000,0000,0000,,to invest into training, to take\Naction on my advice, implement
Dialogue: 0,0:06:16.18,0:06:18.42,Default,,0000,0000,0000,,'Cause maybe your business\Nmay change so much
Dialogue: 0,0:06:18.42,0:06:20.22,Default,,0000,0000,0000,,that your life even changes
Dialogue: 0,0:06:20.22,0:06:22.33,Default,,0000,0000,0000,,So click the link\Non this video right now
Dialogue: 0,0:06:22.33,0:06:25.62,Default,,0000,0000,0000,,get registered for the 4-day training,\Nand I'll see you on there
Dialogue: 0,0:06:25.62,0:06:28.86,Default,,0000,0000,0000,,But how long are you\Ngonna stay as you are?
Dialogue: 0,0:06:28.86,0:06:31.63,Default,,0000,0000,0000,,If you don't invest\Ninto the training today
Dialogue: 0,0:06:31.63,0:06:33.15,Default,,0000,0000,0000,,that's exactly\Nwhat's gonna happen
Dialogue: 0,0:06:33.15,0:06:37.31,Default,,0000,0000,0000,,Now, if everything's great,\Nthings are great, life is great, cool
Dialogue: 0,0:06:37.31,0:06:41.22,Default,,0000,0000,0000,,If not, click the link on this video,\Nget registered for the 4-day training
Dialogue: 0,0:06:41.22,0:06:42.55,Default,,0000,0000,0000,,and I'll see you on there
Dialogue: 0,0:06:42.55,0:06:44.71,Default,,0000,0000,0000,,What do you have to risk,\Nit's completely for free
Dialogue: 0,0:06:44.71,0:06:46.53,Default,,0000,0000,0000,,You can get some amazing\Ninformation from me
Dialogue: 0,0:06:46.53,0:06:48.65,Default,,0000,0000,0000,,who's growing successful\Ne-commerce businesses
Dialogue: 0,0:06:48.65,0:06:52.16,Default,,0000,0000,0000,,So click the link on this video\Nand get registered for the training