-
The third aspect of the cost of poor
-
decision-making that I'd like
you to consider,
-
is the implications of poor decisions
-
in places that have really high
-
economic impact.
-
A clear example here,
-
is places where we make decisions
-
about the pricing of a product,
for example.
-
Without really understanding
-
the impact that decision will have
-
on the overall profitbility
-
of our business unit.
-
Another aspect of this part of
-
the cost of poor quality decision-making
-
is where we may make decisions
-
quickly perhaps without considering
-
the reputational impact of our actions
-
on the brand of our organisation.
-
And finally, there are places where
-
we make decisions and
-
the impact of this can be seen
-
not in the immediate aspect of what we do.
-
But for example in the way that let's
-
competitors enter into our market.
-
Because what we've done is
-
made the decision based on purely
-
internal considerations without
-
taking into account the
competitive landscape.
-
So I'd like you to stop and
-
think and write for a moment,
-
where have you come across
-
those sorts of challenges?
