Circular Economy: a solution to create business resilience

Although the whole market
shrank, the reusable bottles

actually have been among the
companies least affected

products during the first,
during the first months of the

pandemic, and actually because
of this market shrinking of the

market shrinking the share of
the refillables, they actually

increased from 22 to 28 percent.
So, this of course, this is

still happening, but this is a
strong high there is a strong

hypothesis there, that the reuse
system actually could bring more

resilience to a business in this
time in a crisis moment like the

one that we are going through.