[Upbeat music plays]

Hi! I’m Stella with Amara Subtitling and 
I’m here to help answer the question

"What is video localization?"

In a nutshell, video localization is 
the practice of adapting videos

you already have for a new audience — one 
that lives in another part of the world,

uses a different dialect or 
a different language,

and has a different set of cultural 
norms and social expectations.

You can localize your media with 
dubbing, voiceovers, and subtitles,

with subtitles being the 
fastest and most affordable.

So if, say, you had a video 
made in the US and

a person in the video says 
“Hey dude!” or “Hey man”

and you wanted to localize the
video for an audience in the UK,

those words should be replaced 
with the culture-specific

“Hello mate!” or “Hello lad!”

because “dude” and “man” 
are American terms

that aren't used in the UK 
for casual greetings.

If you didn't localize these phrases, 
folks in the UK would know

"straightaway" your video wasn't 
really meant for them.

This is just one example of how 
localization works, and why it matters

when speaking to a different 
geographic audience,

even when you’re using 
the same language!

If you’re thinking about reaching 
and informing a new audience

about your organization’s 
latest and greatest,

you’ll want to make sure 
that your brand is relatable

and that your message is clearly 
communicated... like a local!

Video localization using subtitles 
is the way to go if your organization

wants to reach more 
people around the world

in an effective and affordable way.

Whenever you’re ready to get started, 
we recommend that you have local experts

and native speakers working with you 
to get your media localized right.

I hope you found this video helpful, 
and if you’d like to learn more about

how Amara can help you with your 
video localization needs, visit us at

Amara.org.

Thanks for watching!