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Mozilla Persona is a new way to log in to websites with the singular goal of getting rid of the password.

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Our goal is a world where users can use websites with no new username to remember, and no new password to forget.

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This is not only good for users, but also websites, as it reduces sign-up friction and eliminates the need to securely store passwords.

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Today, we're announcing the Persona Beta 2 release. It brings a pile of iterative improvements and one killer feature.

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To quickly recap, Persona is an open authentication that works everywhere, on desktop and mobile

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It's developed by Mozilla, a non-profit with the goal of promoting openness and innovation on the Web.

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Persona is built on open standards and it's free to use at any scale. Persona is important

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because it makes login easier. Today, people are using more websites on more devices than ever before.

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Persona complements this trend by reducing the number of passwords users have, letting them type them less, which is especially important on mobile devices

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Persona Beta 2 brings a pile of improvements. We've integrated Persona into Firefox OS, Mozilla's new mobile operating system

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landing in stores this summer. Persona works in more places - and now it loads twice as fast on your website

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but let's get to that killer feature.

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With Beta 2, if you use Persona on your website, 100s of millions of users can log in using their existing email address and password.

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Users don't need to create a new account, they simply use what they already have, their web mail account.

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There's no new username to forget, and there's no new password to remember. Think about it -

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This gives you the fantastic convenience of social sign-in without all of the user confusion and fear.

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So let's get a feel for this: Here's a site I've never logged into before.

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First, I click the sign in button. Next I type in my Yahoo! email address

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and then on Yahoo.com I click "ok" and the rest is done.

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I just signed into your website

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I've never been here before and the whole process took me ten seconds

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This feature is called Identity Bridging and to start we've enabled it for all yahoo.com email addresses

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In the coming months we'll bring support for other popular web mail providers,

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which will bring this level of convenience to more than half of all Internet users worldwide.

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So, if you're an email provider and you want your users to have this seamless login experience, we urge you to step up and build support for Persona.

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And, if you have a website, now is the time to give your users a better, faster and safer sign-in experience.

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Put Persona on your site and let

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100s of millions of users sign in

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with just a few clicks