[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.08,0:00:02.14,Default,,0000,0000,0000,,Cyndi Stivers: So, future of storytelling.
Dialogue: 0,0:00:02.16,0:00:03.98,Default,,0000,0000,0000,,Before we do the future,
Dialogue: 0,0:00:04.00,0:00:07.90,Default,,0000,0000,0000,,let's talk about what is never\Ngoing to change about storytelling.
Dialogue: 0,0:00:07.92,0:00:10.02,Default,,0000,0000,0000,,Shonda Rhimes:\NWhat's never going to change.
Dialogue: 0,0:00:10.04,0:00:12.78,Default,,0000,0000,0000,,Obviously, I think good stories\Nare never going to change,
Dialogue: 0,0:00:12.80,0:00:16.58,Default,,0000,0000,0000,,the need for people to gather together\Nand exchange their stories
Dialogue: 0,0:00:16.60,0:00:19.82,Default,,0000,0000,0000,,and to talk about the things\Nthat feel universal,
Dialogue: 0,0:00:19.84,0:00:22.78,Default,,0000,0000,0000,,the idea that we all feel\Na compelling need to watch stories,
Dialogue: 0,0:00:22.80,0:00:24.76,Default,,0000,0000,0000,,to tell stories, to share stories --
Dialogue: 0,0:00:26.00,0:00:27.98,Default,,0000,0000,0000,,sort of the gathering around the campfire
Dialogue: 0,0:00:28.00,0:00:30.30,Default,,0000,0000,0000,,to discuss the things\Nthat tell each one of us
Dialogue: 0,0:00:30.32,0:00:32.00,Default,,0000,0000,0000,,that we are not alone in the world.
Dialogue: 0,0:00:32.88,0:00:35.02,Default,,0000,0000,0000,,Those things to me\Nare never going to change.
Dialogue: 0,0:00:35.04,0:00:38.20,Default,,0000,0000,0000,,That essence of storytelling\Nis never going to change.
Dialogue: 0,0:00:38.88,0:00:41.74,Default,,0000,0000,0000,,CS: OK. In preparation\Nfor this conversation,
Dialogue: 0,0:00:41.76,0:00:43.66,Default,,0000,0000,0000,,I checked in with Susan Lyne,
Dialogue: 0,0:00:43.68,0:00:45.78,Default,,0000,0000,0000,,who was running ABC Entertainment
Dialogue: 0,0:00:45.80,0:00:48.58,Default,,0000,0000,0000,,when you were working\Non "Grey's Anatomy" --
Dialogue: 0,0:00:48.60,0:00:49.82,Default,,0000,0000,0000,,SR: Yes.
Dialogue: 0,0:00:49.84,0:00:52.74,Default,,0000,0000,0000,,CS: And she said that there was\Nthis indelible memory she had
Dialogue: 0,0:00:52.76,0:00:54.74,Default,,0000,0000,0000,,of your casting process,
Dialogue: 0,0:00:54.76,0:00:57.42,Default,,0000,0000,0000,,where without discussing it\Nwith any of the executives,
Dialogue: 0,0:00:57.44,0:00:59.82,Default,,0000,0000,0000,,you got people coming in\Nto read for your scripts,
Dialogue: 0,0:00:59.84,0:01:03.94,Default,,0000,0000,0000,,and every one of them\Nwas the full range of humanity,
Dialogue: 0,0:01:03.96,0:01:07.22,Default,,0000,0000,0000,,you did not type anyone in any way,
Dialogue: 0,0:01:07.24,0:01:10.06,Default,,0000,0000,0000,,and that it was completely surprising.
Dialogue: 0,0:01:10.08,0:01:14.74,Default,,0000,0000,0000,,So she said, in addition\Nto retraining the studio executives,
Dialogue: 0,0:01:14.76,0:01:16.86,Default,,0000,0000,0000,,you also, she feels,
Dialogue: 0,0:01:16.88,0:01:19.42,Default,,0000,0000,0000,,and I think this is -- I agree,
Dialogue: 0,0:01:19.44,0:01:23.84,Default,,0000,0000,0000,,retrained the expectations\Nof the American TV audience.
Dialogue: 0,0:01:24.36,0:01:29.52,Default,,0000,0000,0000,,So what else does the audience\Nnot yet realize that it needs?
Dialogue: 0,0:01:30.48,0:01:32.34,Default,,0000,0000,0000,,SR: What else does it not yet realize?
Dialogue: 0,0:01:32.36,0:01:35.50,Default,,0000,0000,0000,,Well, I mean, I don't think\Nwe're anywhere near there yet.
Dialogue: 0,0:01:35.52,0:01:37.26,Default,,0000,0000,0000,,I mean, we're still in a place
Dialogue: 0,0:01:37.28,0:01:44.22,Default,,0000,0000,0000,,in which we're far, far behind what looks\Nlike the real world in actuality.
Dialogue: 0,0:01:44.24,0:01:47.94,Default,,0000,0000,0000,,I wasn't bringing in\Na bunch of actors
Dialogue: 0,0:01:47.96,0:01:50.58,Default,,0000,0000,0000,,who looked very different from one another
Dialogue: 0,0:01:50.60,0:01:52.70,Default,,0000,0000,0000,,simply because I was\Ntrying to make a point,
Dialogue: 0,0:01:52.72,0:01:55.06,Default,,0000,0000,0000,,and I wasn't trying\Nto do anything special.
Dialogue: 0,0:01:55.08,0:01:59.06,Default,,0000,0000,0000,,It never occurred to me\Nthat that was new, different or weird.
Dialogue: 0,0:01:59.08,0:02:02.14,Default,,0000,0000,0000,,I just brought in actors\Nbecause I thought they were interesting
Dialogue: 0,0:02:02.16,0:02:05.98,Default,,0000,0000,0000,,and to me, the idea that it\Nwas completely surprising to everybody --
Dialogue: 0,0:02:06.00,0:02:08.18,Default,,0000,0000,0000,,I didn't know that for a while.
Dialogue: 0,0:02:08.20,0:02:11.42,Default,,0000,0000,0000,,I just thought: these are the actors\NI want to see play these parts.
Dialogue: 0,0:02:11.44,0:02:13.66,Default,,0000,0000,0000,,I want to see what\Nthey look like if they read.
Dialogue: 0,0:02:13.68,0:02:14.94,Default,,0000,0000,0000,,We'll see what happens.
Dialogue: 0,0:02:14.96,0:02:18.34,Default,,0000,0000,0000,,So I think the interesting thing\Nthat happens is
Dialogue: 0,0:02:18.36,0:02:20.90,Default,,0000,0000,0000,,that when you look at the world\Nthrough another lens,
Dialogue: 0,0:02:20.92,0:02:25.18,Default,,0000,0000,0000,,when you're not the person\Nnormally in charge of things,
Dialogue: 0,0:02:25.20,0:02:26.84,Default,,0000,0000,0000,,it just comes out a different way.
Dialogue: 0,0:02:28.40,0:02:32.82,Default,,0000,0000,0000,,CS: So you now have\Nthis big machine that you run,
Dialogue: 0,0:02:32.84,0:02:35.86,Default,,0000,0000,0000,,as a titan -- as you know,\Nlast year when she gave her talk --
Dialogue: 0,0:02:35.88,0:02:37.82,Default,,0000,0000,0000,,she's a titan.
Dialogue: 0,0:02:37.84,0:02:41.22,Default,,0000,0000,0000,,So what do you think\Nis going to happen as we go on?
Dialogue: 0,0:02:41.24,0:02:46.14,Default,,0000,0000,0000,,There's a huge amount of money\Ninvolved in producing these shows.
Dialogue: 0,0:02:46.16,0:02:52.38,Default,,0000,0000,0000,,While the tools of making stories\Nhave gone and gotten greatly democratized,
Dialogue: 0,0:02:52.40,0:02:54.94,Default,,0000,0000,0000,,there's still this large distribution:
Dialogue: 0,0:02:54.96,0:03:00.06,Default,,0000,0000,0000,,people who rent networks,\Nwho rent the audience to advertisers
Dialogue: 0,0:03:00.08,0:03:01.78,Default,,0000,0000,0000,,and make it all pay.
Dialogue: 0,0:03:01.80,0:03:07.02,Default,,0000,0000,0000,,How do you see the business model changing\Nnow that anyone can be a storyteller?
Dialogue: 0,0:03:07.04,0:03:08.78,Default,,0000,0000,0000,,SR: I think it's changing every day.
Dialogue: 0,0:03:08.80,0:03:11.74,Default,,0000,0000,0000,,I mean, the rapid, rapid change\Nthat's happening is amazing.
Dialogue: 0,0:03:11.76,0:03:15.10,Default,,0000,0000,0000,,And I feel -- the panic is palpable,
Dialogue: 0,0:03:15.12,0:03:16.94,Default,,0000,0000,0000,,and I don't mean that in a bad way.
Dialogue: 0,0:03:16.96,0:03:18.62,Default,,0000,0000,0000,,I think it's kind of exciting.
Dialogue: 0,0:03:18.64,0:03:23.30,Default,,0000,0000,0000,,The idea that there's\Nsort of an equalizer happening,
Dialogue: 0,0:03:23.32,0:03:27.10,Default,,0000,0000,0000,,that sort of means that anybody\Ncan make something, is wonderful.
Dialogue: 0,0:03:27.12,0:03:32.86,Default,,0000,0000,0000,,I think there's some scary in the idea\Nthat you can't find the good work now.
Dialogue: 0,0:03:32.88,0:03:34.38,Default,,0000,0000,0000,,There's so much work out there.
Dialogue: 0,0:03:34.40,0:03:37.50,Default,,0000,0000,0000,,I think there's something like\N417 dramas on television right now
Dialogue: 0,0:03:37.52,0:03:40.06,Default,,0000,0000,0000,,at any given time in any given place,
Dialogue: 0,0:03:40.08,0:03:41.34,Default,,0000,0000,0000,,but you can't find them.
Dialogue: 0,0:03:41.36,0:03:42.78,Default,,0000,0000,0000,,You can't find the good ones.
Dialogue: 0,0:03:42.80,0:03:46.46,Default,,0000,0000,0000,,So there's a lot of bad stuff out there\Nbecause everybody can make something.
Dialogue: 0,0:03:46.48,0:03:48.50,Default,,0000,0000,0000,,It's like if everybody painted a painting.
Dialogue: 0,0:03:48.52,0:03:51.02,Default,,0000,0000,0000,,You know, there's not\Nthat many good painters.
Dialogue: 0,0:03:51.04,0:03:54.06,Default,,0000,0000,0000,,But finding the good stories,\Nthe good shows,
Dialogue: 0,0:03:54.08,0:03:55.66,Default,,0000,0000,0000,,is harder and harder and harder.
Dialogue: 0,0:03:55.68,0:03:58.30,Default,,0000,0000,0000,,Because if you have\None tiny show over here on AMC
Dialogue: 0,0:03:58.32,0:04:00.22,Default,,0000,0000,0000,,and one tiny show over here over there,
Dialogue: 0,0:04:00.24,0:04:02.58,Default,,0000,0000,0000,,finding where they are\Nbecomes much harder.
Dialogue: 0,0:04:02.60,0:04:04.46,Default,,0000,0000,0000,,So I think that ferreting out the gems
Dialogue: 0,0:04:04.48,0:04:07.58,Default,,0000,0000,0000,,and finding out who made\Nthe great webisode and who made this,
Dialogue: 0,0:04:07.60,0:04:09.70,Default,,0000,0000,0000,,it's -- I mean, think\Nabout the poor critics
Dialogue: 0,0:04:09.72,0:04:11.42,Default,,0000,0000,0000,,who now are spending 24 hours a day
Dialogue: 0,0:04:11.44,0:04:13.50,Default,,0000,0000,0000,,trapped in their homes\Nwatching everything.
Dialogue: 0,0:04:13.52,0:04:15.62,Default,,0000,0000,0000,,It's not an easy job right now.
Dialogue: 0,0:04:15.64,0:04:19.22,Default,,0000,0000,0000,,So the distribution engines\Nare getting more and more vast,
Dialogue: 0,0:04:19.24,0:04:22.18,Default,,0000,0000,0000,,but finding the good programming\Nfor everybody in the audience
Dialogue: 0,0:04:22.20,0:04:23.42,Default,,0000,0000,0000,,is getting harder.
Dialogue: 0,0:04:23.44,0:04:25.22,Default,,0000,0000,0000,,And unlike the news,
Dialogue: 0,0:04:25.24,0:04:28.78,Default,,0000,0000,0000,,where everything's getting\Nwinnowed down to just who you are,
Dialogue: 0,0:04:28.80,0:04:30.42,Default,,0000,0000,0000,,television seems to be getting --
Dialogue: 0,0:04:30.44,0:04:34.38,Default,,0000,0000,0000,,and by television I mean anything\Nyou can watch, television shows on --
Dialogue: 0,0:04:34.40,0:04:36.62,Default,,0000,0000,0000,,seems to be getting\Nwider and wider and wider.
Dialogue: 0,0:04:36.64,0:04:39.30,Default,,0000,0000,0000,,And so anybody's making stories,
Dialogue: 0,0:04:39.32,0:04:41.62,Default,,0000,0000,0000,,and the geniuses are sometimes hidden.
Dialogue: 0,0:04:41.64,0:04:44.42,Default,,0000,0000,0000,,But it's going to be harder to find,
Dialogue: 0,0:04:44.44,0:04:46.46,Default,,0000,0000,0000,,and at some point that will collapse.
Dialogue: 0,0:04:46.48,0:04:48.22,Default,,0000,0000,0000,,People keep talking about peak TV.
Dialogue: 0,0:04:48.24,0:04:50.22,Default,,0000,0000,0000,,I don't know when that's going to happen.
Dialogue: 0,0:04:50.24,0:04:52.70,Default,,0000,0000,0000,,I think at some point\Nit'll collapse a little bit
Dialogue: 0,0:04:52.72,0:04:54.62,Default,,0000,0000,0000,,and we'll, sort of, come back together.
Dialogue: 0,0:04:54.64,0:04:56.82,Default,,0000,0000,0000,,I don't know if it\Nwill be network television.
Dialogue: 0,0:04:56.84,0:04:58.88,Default,,0000,0000,0000,,I don't know if that model is sustainable.
Dialogue: 0,0:04:59.44,0:05:00.98,Default,,0000,0000,0000,,CS: What about the model
Dialogue: 0,0:05:01.00,0:05:06.44,Default,,0000,0000,0000,,that Amazon and Netflix are throwing\Na lot of money around right now.
Dialogue: 0,0:05:07.52,0:05:09.82,Default,,0000,0000,0000,,SR: That is true.
Dialogue: 0,0:05:09.84,0:05:11.50,Default,,0000,0000,0000,,I think it's an interesting model.
Dialogue: 0,0:05:11.52,0:05:13.62,Default,,0000,0000,0000,,I think there's\Nsomething exciting about it.
Dialogue: 0,0:05:13.64,0:05:16.78,Default,,0000,0000,0000,,For content creators, I think\Nthere's something exciting about it.
Dialogue: 0,0:05:16.80,0:05:19.54,Default,,0000,0000,0000,,For the world, I think\Nthere's something exciting about it.
Dialogue: 0,0:05:19.56,0:05:21.30,Default,,0000,0000,0000,,The idea that there are programs now
Dialogue: 0,0:05:21.32,0:05:24.78,Default,,0000,0000,0000,,that can be in multiple languages\Nwith characters from all over the world
Dialogue: 0,0:05:24.80,0:05:27.78,Default,,0000,0000,0000,,that are appealing and come out\Nfor everybody at the same time
Dialogue: 0,0:05:27.80,0:05:29.22,Default,,0000,0000,0000,,is exciting.
Dialogue: 0,0:05:29.24,0:05:33.74,Default,,0000,0000,0000,,I mean, I think the international sense\Nthat television can now take on
Dialogue: 0,0:05:33.76,0:05:34.98,Default,,0000,0000,0000,,makes sense to me,
Dialogue: 0,0:05:35.00,0:05:36.62,Default,,0000,0000,0000,,that programming can now take on.
Dialogue: 0,0:05:36.64,0:05:39.90,Default,,0000,0000,0000,,Television so much is made for, like --\Nhere's our American audience.
Dialogue: 0,0:05:39.92,0:05:41.18,Default,,0000,0000,0000,,We make these shows,
Dialogue: 0,0:05:41.20,0:05:43.22,Default,,0000,0000,0000,,and then they shove them\Nout into the world
Dialogue: 0,0:05:43.24,0:05:44.54,Default,,0000,0000,0000,,and hope for the best,
Dialogue: 0,0:05:44.56,0:05:48.50,Default,,0000,0000,0000,,as opposed to really thinking\Nabout the fact that America is not it.
Dialogue: 0,0:05:48.52,0:05:51.26,Default,,0000,0000,0000,,I mean, we love ourselves\Nand everything, but it's not i.
Dialogue: 0,0:05:51.28,0:05:54.46,Default,,0000,0000,0000,,And we should be\Ntaking into account the fact
Dialogue: 0,0:05:54.48,0:05:56.98,Default,,0000,0000,0000,,that there are all\Nof these other places in the world
Dialogue: 0,0:05:57.00,0:06:00.02,Default,,0000,0000,0000,,that we should be interested in\Nwhile we're telling stories.
Dialogue: 0,0:06:00.04,0:06:02.12,Default,,0000,0000,0000,,It makes the world smaller.
Dialogue: 0,0:06:03.52,0:06:04.74,Default,,0000,0000,0000,,I don't know.
Dialogue: 0,0:06:04.76,0:06:09.74,Default,,0000,0000,0000,,I think it pushes forward the idea\Nthat the world is a universal place,
Dialogue: 0,0:06:09.76,0:06:11.70,Default,,0000,0000,0000,,and our stories become universal things.
Dialogue: 0,0:06:11.72,0:06:12.96,Default,,0000,0000,0000,,We stop being other.
Dialogue: 0,0:06:13.64,0:06:17.46,Default,,0000,0000,0000,,CS: You've pioneered, as far as I can see,
Dialogue: 0,0:06:17.48,0:06:20.10,Default,,0000,0000,0000,,interesting ways to launch new shows, too.
Dialogue: 0,0:06:20.12,0:06:23.14,Default,,0000,0000,0000,,I mean, when you\Nlaunched "Scandal" in 2012,
Dialogue: 0,0:06:23.16,0:06:26.62,Default,,0000,0000,0000,,there was this amazing groundswell\Nof support on Twitter
Dialogue: 0,0:06:26.64,0:06:29.78,Default,,0000,0000,0000,,the likes of which nobody had seen before.
Dialogue: 0,0:06:29.80,0:06:32.22,Default,,0000,0000,0000,,Do you have any other\Ntricks up your sleeve
Dialogue: 0,0:06:32.24,0:06:34.38,Default,,0000,0000,0000,,when you launch your next one?
Dialogue: 0,0:06:34.40,0:06:36.54,Default,,0000,0000,0000,,What do you think\Nwill happen in that regard?
Dialogue: 0,0:06:36.56,0:06:39.02,Default,,0000,0000,0000,,SR: We do have some interesting ideas.
Dialogue: 0,0:06:39.04,0:06:42.18,Default,,0000,0000,0000,,We have a show called "Still Star-Crossed"\Ncoming out this summer.
Dialogue: 0,0:06:42.20,0:06:44.14,Default,,0000,0000,0000,,We have some interesting ideas for that.
Dialogue: 0,0:06:44.16,0:06:46.90,Default,,0000,0000,0000,,I'm not sure if we're going\Nto be able to do them in time.
Dialogue: 0,0:06:46.92,0:06:48.14,Default,,0000,0000,0000,,I thought they were fun.
Dialogue: 0,0:06:48.16,0:06:50.34,Default,,0000,0000,0000,,But the idea\Nthat we would live-tweet our show
Dialogue: 0,0:06:50.36,0:06:52.54,Default,,0000,0000,0000,,was really just us thinking\Nthat would be fun.
Dialogue: 0,0:06:52.56,0:06:56.10,Default,,0000,0000,0000,,We didn't realize that the critics\Nwould start to live-tweet along with us.
Dialogue: 0,0:06:56.12,0:06:58.50,Default,,0000,0000,0000,,But the fans -- getting people\Nto be a part of it,
Dialogue: 0,0:06:58.52,0:07:00.06,Default,,0000,0000,0000,,making it more of a campfire --
Dialogue: 0,0:07:00.08,0:07:02.22,Default,,0000,0000,0000,,you know, when you're all\Non Twitter together
Dialogue: 0,0:07:02.24,0:07:03.82,Default,,0000,0000,0000,,and you're all talking together,
Dialogue: 0,0:07:03.84,0:07:05.50,Default,,0000,0000,0000,,it is more of a shared experience,
Dialogue: 0,0:07:05.52,0:07:07.66,Default,,0000,0000,0000,,and finding other ways\Nto make that possible
Dialogue: 0,0:07:07.68,0:07:10.02,Default,,0000,0000,0000,,and finding other ways\Nto make people feel engaged
Dialogue: 0,0:07:10.04,0:07:11.24,Default,,0000,0000,0000,,is important.
Dialogue: 0,0:07:12.32,0:07:15.96,Default,,0000,0000,0000,,CS: So when you have\Nall those different people making stories
Dialogue: 0,0:07:16.96,0:07:19.26,Default,,0000,0000,0000,,and only some of them\Nare going to break through
Dialogue: 0,0:07:19.28,0:07:21.06,Default,,0000,0000,0000,,and get that audience somehow,
Dialogue: 0,0:07:21.08,0:07:24.06,Default,,0000,0000,0000,,how do you think\Nstorytellers will get paid?
Dialogue: 0,0:07:24.08,0:07:27.02,Default,,0000,0000,0000,,SR: I actually have been struggling\Nwith this concept as well.
Dialogue: 0,0:07:27.04,0:07:29.14,Default,,0000,0000,0000,,Is it going to be a subscriber model?
Dialogue: 0,0:07:29.16,0:07:33.82,Default,,0000,0000,0000,,Are people going to say, like, I'm going\Nto watch this particular person's shows,
Dialogue: 0,0:07:33.84,0:07:35.58,Default,,0000,0000,0000,,and that's how we're going to do it?
Dialogue: 0,0:07:35.60,0:07:38.34,Default,,0000,0000,0000,,CS: I think we should buy\Na passport to Shondaland. Right?
Dialogue: 0,0:07:38.36,0:07:41.62,Default,,0000,0000,0000,,SR: I don't know about that, but yeah.\NThat's a lot more work for me.
Dialogue: 0,0:07:41.64,0:07:44.46,Default,,0000,0000,0000,,I do think that there are\Ngoing to be different ways,
Dialogue: 0,0:07:44.48,0:07:45.98,Default,,0000,0000,0000,,but I don't know necessarily.
Dialogue: 0,0:07:46.00,0:07:48.66,Default,,0000,0000,0000,,I mean, I'll be honest and say\Na lot of content creators
Dialogue: 0,0:07:48.68,0:07:52.10,Default,,0000,0000,0000,,are not necessarily interested\Nin being distributors,
Dialogue: 0,0:07:52.12,0:07:55.34,Default,,0000,0000,0000,,mainly because what I dream of doing
Dialogue: 0,0:07:55.36,0:07:56.78,Default,,0000,0000,0000,,is creating content.
Dialogue: 0,0:07:56.80,0:07:58.66,Default,,0000,0000,0000,,I really love to create content.
Dialogue: 0,0:07:58.68,0:07:59.90,Default,,0000,0000,0000,,I want to get paid for it
Dialogue: 0,0:07:59.92,0:08:03.10,Default,,0000,0000,0000,,and I want to get paid the money\Nthat I deserve to get paid for it,
Dialogue: 0,0:08:03.12,0:08:05.06,Default,,0000,0000,0000,,and there's a hard part in finding that.
Dialogue: 0,0:08:05.08,0:08:07.62,Default,,0000,0000,0000,,But I also want it to be made possible
Dialogue: 0,0:08:07.64,0:08:10.62,Default,,0000,0000,0000,,for, you know,\Nthe people who work with me,
Dialogue: 0,0:08:10.64,0:08:11.98,Default,,0000,0000,0000,,the people who work for me,
Dialogue: 0,0:08:12.00,0:08:15.38,Default,,0000,0000,0000,,everybody to sort of get paid in a way,\Nand they're all making a living.
Dialogue: 0,0:08:15.40,0:08:18.60,Default,,0000,0000,0000,,How it gets distributed\Nis getting harder and harder.
Dialogue: 0,0:08:20.00,0:08:22.62,Default,,0000,0000,0000,,CS: How about the many new tools,
Dialogue: 0,0:08:22.64,0:08:25.86,Default,,0000,0000,0000,,you know, VR, AR ...
Dialogue: 0,0:08:25.88,0:08:29.90,Default,,0000,0000,0000,,I find it fascinating\Nthat you can't really binge-watch,
Dialogue: 0,0:08:29.92,0:08:33.18,Default,,0000,0000,0000,,you can't fast-forward in those things.
Dialogue: 0,0:08:33.20,0:08:36.34,Default,,0000,0000,0000,,What do you see as the future\Nof those for storytelling?
Dialogue: 0,0:08:36.36,0:08:39.10,Default,,0000,0000,0000,,SR: I spent a lot of time in the past year
Dialogue: 0,0:08:39.12,0:08:40.70,Default,,0000,0000,0000,,just exploring those,
Dialogue: 0,0:08:40.72,0:08:43.38,Default,,0000,0000,0000,,getting lots of demonstrations\Nand paying attention.
Dialogue: 0,0:08:43.40,0:08:45.22,Default,,0000,0000,0000,,I find them fascinating,
Dialogue: 0,0:08:45.24,0:08:47.22,Default,,0000,0000,0000,,mainly because I think that --
Dialogue: 0,0:08:47.24,0:08:49.54,Default,,0000,0000,0000,,I think most people\Nthink of them for gaming,
Dialogue: 0,0:08:49.56,0:08:52.26,Default,,0000,0000,0000,,I think most people think of them\Nfor things like action,
Dialogue: 0,0:08:52.28,0:08:54.94,Default,,0000,0000,0000,,and I think that there is\Na sense of intimacy
Dialogue: 0,0:08:54.96,0:08:58.86,Default,,0000,0000,0000,,that is very present in those things,
Dialogue: 0,0:08:58.88,0:09:01.38,Default,,0000,0000,0000,,the idea that -- picture this,
Dialogue: 0,0:09:01.40,0:09:04.90,Default,,0000,0000,0000,,you can sit there\Nand have a conversation with Fitz,
Dialogue: 0,0:09:04.92,0:09:07.10,Default,,0000,0000,0000,,or at least sit there\Nwhile Fitz talks to you,
Dialogue: 0,0:09:07.12,0:09:09.02,Default,,0000,0000,0000,,President Fitzgerald Grant III,
Dialogue: 0,0:09:09.04,0:09:10.34,Default,,0000,0000,0000,,while he talks to you
Dialogue: 0,0:09:10.36,0:09:12.50,Default,,0000,0000,0000,,about why he's making\Na choice that he makes,
Dialogue: 0,0:09:12.52,0:09:14.14,Default,,0000,0000,0000,,and it's a very heartfelt moment.
Dialogue: 0,0:09:14.16,0:09:16.74,Default,,0000,0000,0000,,And instead of you watching\Na television screen,
Dialogue: 0,0:09:16.76,0:09:19.98,Default,,0000,0000,0000,,you're sitting there next to him,\Nand he's having this conversation.
Dialogue: 0,0:09:20.00,0:09:21.66,Default,,0000,0000,0000,,Now, you fall in love with the man
Dialogue: 0,0:09:21.68,0:09:23.82,Default,,0000,0000,0000,,while he's doing it\Nfrom a television screen.
Dialogue: 0,0:09:23.84,0:09:25.22,Default,,0000,0000,0000,,Imagine sitting next to him,
Dialogue: 0,0:09:25.24,0:09:29.30,Default,,0000,0000,0000,,or being with a character like Huck\Nwho's about to execute somebody.
Dialogue: 0,0:09:29.32,0:09:30.82,Default,,0000,0000,0000,,And instead of having a scene
Dialogue: 0,0:09:30.84,0:09:34.66,Default,,0000,0000,0000,,where, you know, he's talking\Nto another character very rapidly,
Dialogue: 0,0:09:34.68,0:09:38.06,Default,,0000,0000,0000,,he goes into a closet and turns to you\Nand tells you, you know,
Dialogue: 0,0:09:38.08,0:09:40.70,Default,,0000,0000,0000,,what's going to happen\Nand why he's afraid and nervous.
Dialogue: 0,0:09:40.72,0:09:43.74,Default,,0000,0000,0000,,It's a little more like theater,\Nand I'm not sure it would work,
Dialogue: 0,0:09:43.76,0:09:46.46,Default,,0000,0000,0000,,but I'm fascinating by the concept\Nof something like that
Dialogue: 0,0:09:46.48,0:09:48.46,Default,,0000,0000,0000,,and what that would mean for an audience.
Dialogue: 0,0:09:48.48,0:09:51.18,Default,,0000,0000,0000,,And to get to play with those ideas\Nwould be interesting,
Dialogue: 0,0:09:51.20,0:09:55.62,Default,,0000,0000,0000,,and I think, you know, for my audience,\Nthe people who watch my shows,
Dialogue: 0,0:09:55.64,0:09:57.94,Default,,0000,0000,0000,,which is, you know, women 12 to 75,
Dialogue: 0,0:09:57.96,0:10:00.64,Default,,0000,0000,0000,,there's something interesting\Nin there for them.
Dialogue: 0,0:10:02.72,0:10:05.50,Default,,0000,0000,0000,,CS: And how about\Nthe input of the audience?
Dialogue: 0,0:10:05.52,0:10:07.34,Default,,0000,0000,0000,,How interested are you in the things
Dialogue: 0,0:10:07.36,0:10:10.50,Default,,0000,0000,0000,,where the audience\Ncan actually go up to a certain point
Dialogue: 0,0:10:10.52,0:10:14.18,Default,,0000,0000,0000,,and then decide, oh wait,\NI'm going to choose my own adventure.
Dialogue: 0,0:10:14.20,0:10:17.14,Default,,0000,0000,0000,,I'm going to run off with Fitz\Nor I'm going to run off with --
Dialogue: 0,0:10:17.16,0:10:19.38,Default,,0000,0000,0000,,SR: Oh, the choose-\Nyour-own-adventure stories.
Dialogue: 0,0:10:19.40,0:10:20.86,Default,,0000,0000,0000,,I have a hard time with those,
Dialogue: 0,0:10:20.88,0:10:24.02,Default,,0000,0000,0000,,and not necessarily because\NI want to be in control of everything,
Dialogue: 0,0:10:24.04,0:10:27.42,Default,,0000,0000,0000,,but because when I'm watching television\Nor I'm watching a movie,
Dialogue: 0,0:10:27.44,0:10:32.26,Default,,0000,0000,0000,,I know for a fact\Nthat a story is not as good
Dialogue: 0,0:10:32.28,0:10:35.06,Default,,0000,0000,0000,,when I have control\Nover exactly what's going to happen
Dialogue: 0,0:10:35.08,0:10:36.82,Default,,0000,0000,0000,,to somebody else's character.
Dialogue: 0,0:10:36.84,0:10:40.62,Default,,0000,0000,0000,,You know, if I could tell you exactly\Nwhat I wanted to happen to Walter White,
Dialogue: 0,0:10:40.64,0:10:44.22,Default,,0000,0000,0000,,that's great, but the story\Nis not the same, and it's not as powerful.
Dialogue: 0,0:10:44.24,0:10:46.82,Default,,0000,0000,0000,,You know, if I'm in charge\Nof how "The Sopranos" ends,
Dialogue: 0,0:10:46.84,0:10:50.02,Default,,0000,0000,0000,,then that's lovely and I have an ending\Nthat's nice and satisfying,
Dialogue: 0,0:10:50.04,0:10:53.22,Default,,0000,0000,0000,,but it's not the same story\Nand it's not the same emotional impact.
Dialogue: 0,0:10:53.24,0:10:56.62,Default,,0000,0000,0000,,CS: I can't stop imagining\Nwhat that might be.
Dialogue: 0,0:10:56.64,0:10:58.46,Default,,0000,0000,0000,,Sorry, you're losing me for a minute.
Dialogue: 0,0:10:58.48,0:11:01.06,Default,,0000,0000,0000,,SR: But what's wonderful is\NI don't get to imagine it,
Dialogue: 0,0:11:01.08,0:11:03.22,Default,,0000,0000,0000,,because Vince has his own ending,
Dialogue: 0,0:11:03.24,0:11:06.78,Default,,0000,0000,0000,,and it makes it really powerful\Nto know that somebody else has told.
Dialogue: 0,0:11:06.80,0:11:09.06,Default,,0000,0000,0000,,You know, if you could\Ndecide that, you know,
Dialogue: 0,0:11:09.08,0:11:11.30,Default,,0000,0000,0000,,in "Jaws," the shark wins or something,
Dialogue: 0,0:11:11.32,0:11:14.42,Default,,0000,0000,0000,,it doesn't do what it needs to do for you.
Dialogue: 0,0:11:14.44,0:11:16.16,Default,,0000,0000,0000,,The story is the story that is told,
Dialogue: 0,0:11:16.18,0:11:18.90,Default,,0000,0000,0000,,and you can walk away angry\Nand you can walk away debating
Dialogue: 0,0:11:18.92,0:11:20.38,Default,,0000,0000,0000,,and you can walk away arguing,
Dialogue: 0,0:11:20.40,0:11:21.64,Default,,0000,0000,0000,,but that's why it works.
Dialogue: 0,0:11:22.28,0:11:23.54,Default,,0000,0000,0000,,That is why it's art.
Dialogue: 0,0:11:23.56,0:11:25.38,Default,,0000,0000,0000,,Otherwise, it's just a game,
Dialogue: 0,0:11:25.40,0:11:28.42,Default,,0000,0000,0000,,and games can be art,\Nbut in a very different way.
Dialogue: 0,0:11:28.44,0:11:32.02,Default,,0000,0000,0000,,CS: Gamers who actually\Nsell the right to sit there
Dialogue: 0,0:11:32.04,0:11:34.18,Default,,0000,0000,0000,,and comment on what's happening,
Dialogue: 0,0:11:34.20,0:11:37.18,Default,,0000,0000,0000,,to me that's more community\Nthan storytelling.
Dialogue: 0,0:11:37.20,0:11:39.18,Default,,0000,0000,0000,,SR: And that is its own form of campfire.
Dialogue: 0,0:11:39.20,0:11:42.34,Default,,0000,0000,0000,,I don't discount that\Nas a form of storytelling,
Dialogue: 0,0:11:42.36,0:11:44.76,Default,,0000,0000,0000,,but it is a group form, I suppose.
Dialogue: 0,0:11:46.20,0:11:49.66,Default,,0000,0000,0000,,CS: All right,\Nwhat about the super-super --
Dialogue: 0,0:11:49.68,0:11:52.90,Default,,0000,0000,0000,,the fact that everything's\Ngetting shorter, shorter, shorter.
Dialogue: 0,0:11:52.92,0:11:56.18,Default,,0000,0000,0000,,And, you know, Snapchat\Nnow has something it calls shows
Dialogue: 0,0:11:56.20,0:11:57.80,Default,,0000,0000,0000,,that are one minute long.
Dialogue: 0,0:11:59.08,0:12:00.32,Default,,0000,0000,0000,,SR: It's interesting.
Dialogue: 0,0:12:02.88,0:12:05.48,Default,,0000,0000,0000,,Part of me thinks\Nit sounds like commercials.
Dialogue: 0,0:12:06.32,0:12:09.10,Default,,0000,0000,0000,,I mean, it does -- like, sponsored by.
Dialogue: 0,0:12:09.12,0:12:11.74,Default,,0000,0000,0000,,But part of me also gets it completely.
Dialogue: 0,0:12:11.76,0:12:13.86,Default,,0000,0000,0000,,There's something\Nreally wonderful about it.
Dialogue: 0,0:12:13.88,0:12:15.18,Default,,0000,0000,0000,,If you think about a world
Dialogue: 0,0:12:15.20,0:12:18.10,Default,,0000,0000,0000,,in which most people\Nare watching television on their phones,
Dialogue: 0,0:12:18.12,0:12:19.98,Default,,0000,0000,0000,,if you think about a place like India,
Dialogue: 0,0:12:20.00,0:12:21.74,Default,,0000,0000,0000,,where most of the input is coming in
Dialogue: 0,0:12:21.76,0:12:24.14,Default,,0000,0000,0000,,and that's where\Nmost of the product is coming in,
Dialogue: 0,0:12:24.16,0:12:25.42,Default,,0000,0000,0000,,shorter makes sense.
Dialogue: 0,0:12:25.44,0:12:28.98,Default,,0000,0000,0000,,If you can charge people more\Nfor shorter periods of content,
Dialogue: 0,0:12:29.00,0:12:32.26,Default,,0000,0000,0000,,some distributor has figured out\Na way to make a lot more money.
Dialogue: 0,0:12:32.28,0:12:34.30,Default,,0000,0000,0000,,If you're making content,
Dialogue: 0,0:12:34.32,0:12:37.22,Default,,0000,0000,0000,,it costs less money\Nto make it and put it out there.
Dialogue: 0,0:12:37.24,0:12:38.46,Default,,0000,0000,0000,,And, by the way,
Dialogue: 0,0:12:38.48,0:12:42.98,Default,,0000,0000,0000,,if you're 14 and have\Na short attention span, like my daughter,
Dialogue: 0,0:12:43.00,0:12:45.74,Default,,0000,0000,0000,,that's what you want to see,\Nthat's what you want to make,
Dialogue: 0,0:12:45.76,0:12:46.98,Default,,0000,0000,0000,,that's how it works.
Dialogue: 0,0:12:47.00,0:12:51.22,Default,,0000,0000,0000,,And if you do it right\Nand it actually feels like narrative,
Dialogue: 0,0:12:51.24,0:12:53.56,Default,,0000,0000,0000,,people will hang on for it\Nno matter what you do.
Dialogue: 0,0:12:54.56,0:12:56.46,Default,,0000,0000,0000,,CS: I'm glad you raised your daughters,
Dialogue: 0,0:12:56.48,0:13:01.30,Default,,0000,0000,0000,,because I am wondering how are they\Ngoing to consume entertainment,
Dialogue: 0,0:13:01.32,0:13:03.58,Default,,0000,0000,0000,,and also not just entertainment,
Dialogue: 0,0:13:03.60,0:13:04.80,Default,,0000,0000,0000,,but news, too.
Dialogue: 0,0:13:05.96,0:13:08.94,Default,,0000,0000,0000,,When they're not -- I mean,\Nthe algorithmic robot overlords
Dialogue: 0,0:13:08.96,0:13:12.06,Default,,0000,0000,0000,,are going to feed them\Nwhat they've already done.
Dialogue: 0,0:13:12.08,0:13:16.68,Default,,0000,0000,0000,,How do you think we will correct for that\Nand make people well-rounded citizens?
Dialogue: 0,0:13:17.76,0:13:19.94,Default,,0000,0000,0000,,SR: Well, me and how I correct for it
Dialogue: 0,0:13:19.96,0:13:22.74,Default,,0000,0000,0000,,is completely different\Nthan how somebody else might do it.
Dialogue: 0,0:13:22.76,0:13:24.86,Default,,0000,0000,0000,,CS: Feel free to speculate.
Dialogue: 0,0:13:24.88,0:13:27.86,Default,,0000,0000,0000,,SR: I really don't know\Nhow we're going to do it in the future.
Dialogue: 0,0:13:27.88,0:13:31.30,Default,,0000,0000,0000,,I mean, my poor children have been\Nthe subject of all of my experiments.
Dialogue: 0,0:13:31.32,0:13:33.70,Default,,0000,0000,0000,,We're still doing\Nwhat I call "Amish summers"
Dialogue: 0,0:13:33.72,0:13:35.46,Default,,0000,0000,0000,,where I turn off all electronics
Dialogue: 0,0:13:35.48,0:13:37.54,Default,,0000,0000,0000,,and pack away\Nall their computers and stuff
Dialogue: 0,0:13:37.56,0:13:40.54,Default,,0000,0000,0000,,and watch them scream for a while\Nuntil they settle down
Dialogue: 0,0:13:40.56,0:13:43.32,Default,,0000,0000,0000,,into, like, an electronic-free summer.
Dialogue: 0,0:13:44.28,0:13:46.98,Default,,0000,0000,0000,,But honestly, it's a very hard world
Dialogue: 0,0:13:47.00,0:13:49.02,Default,,0000,0000,0000,,in which now, as grown-ups,
Dialogue: 0,0:13:49.04,0:13:52.18,Default,,0000,0000,0000,,we're so interested\Nin watching our own thing,
Dialogue: 0,0:13:52.20,0:13:55.38,Default,,0000,0000,0000,,and we don't even know\Nthat we're being fed, sometimes,
Dialogue: 0,0:13:55.40,0:13:57.14,Default,,0000,0000,0000,,just our own opinions.
Dialogue: 0,0:13:57.16,0:13:58.86,Default,,0000,0000,0000,,You know, the way it's working now,
Dialogue: 0,0:13:58.88,0:14:00.14,Default,,0000,0000,0000,,you're watching a feed,
Dialogue: 0,0:14:00.16,0:14:01.78,Default,,0000,0000,0000,,and the feeds are being corrected
Dialogue: 0,0:14:01.80,0:14:03.94,Default,,0000,0000,0000,,so that you're only getting\Nyour own opinions
Dialogue: 0,0:14:03.96,0:14:06.50,Default,,0000,0000,0000,,and you're feeling\Nmore and more right about yourself.
Dialogue: 0,0:14:06.52,0:14:08.38,Default,,0000,0000,0000,,So how do you really start to discern?
Dialogue: 0,0:14:08.40,0:14:10.22,Default,,0000,0000,0000,,It's getting a little bit disturbing.
Dialogue: 0,0:14:10.24,0:14:13.06,Default,,0000,0000,0000,,So maybe it'll overcorrect,\Nmaybe it'll all explode,
Dialogue: 0,0:14:13.08,0:14:14.72,Default,,0000,0000,0000,,or maybe we'll all just become --
Dialogue: 0,0:14:16.08,0:14:17.62,Default,,0000,0000,0000,,I hate to be negative about it,
Dialogue: 0,0:14:17.64,0:14:21.58,Default,,0000,0000,0000,,but maybe we'll all\Njust become more idiotic.
Dialogue: 0,0:14:21.60,0:14:23.34,Default,,0000,0000,0000,,(Cyndi laughs)
Dialogue: 0,0:14:23.36,0:14:26.78,Default,,0000,0000,0000,,CS: Yeah, can you picture\Nany corrective that you could do
Dialogue: 0,0:14:26.80,0:14:29.70,Default,,0000,0000,0000,,with scripted, fictional work?
Dialogue: 0,0:14:29.72,0:14:33.38,Default,,0000,0000,0000,,SR: I think a lot about the fact\Nthat television has the power
Dialogue: 0,0:14:33.40,0:14:35.14,Default,,0000,0000,0000,,to educate people in a powerful way,
Dialogue: 0,0:14:35.16,0:14:37.02,Default,,0000,0000,0000,,and when you're watching television --
Dialogue: 0,0:14:37.04,0:14:40.30,Default,,0000,0000,0000,,for instance, they do studies\Nabout medical shows.
Dialogue: 0,0:14:40.32,0:14:42.46,Default,,0000,0000,0000,,I think it's 87 percent,\N87 percent of people
Dialogue: 0,0:14:42.48,0:14:45.86,Default,,0000,0000,0000,,get most of their knowledge\Nabout medicine and medical facts
Dialogue: 0,0:14:45.88,0:14:47.34,Default,,0000,0000,0000,,from medical shows,
Dialogue: 0,0:14:47.36,0:14:49.50,Default,,0000,0000,0000,,much more so than\Nthey do from their doctors,
Dialogue: 0,0:14:49.52,0:14:50.90,Default,,0000,0000,0000,,than from articles.
Dialogue: 0,0:14:50.92,0:14:54.34,Default,,0000,0000,0000,,So we work really hard to be accurate,\Nand every time we make a mistake,
Dialogue: 0,0:14:54.36,0:14:57.18,Default,,0000,0000,0000,,I feel really guilty,\Nlike we're going to do something bad,
Dialogue: 0,0:14:57.20,0:14:59.86,Default,,0000,0000,0000,,but we also give a lot\Nof good medical information.
Dialogue: 0,0:14:59.88,0:15:02.94,Default,,0000,0000,0000,,There are so many other ways\Nto give information on those shows.
Dialogue: 0,0:15:02.96,0:15:04.34,Default,,0000,0000,0000,,People are being entertained
Dialogue: 0,0:15:04.36,0:15:06.42,Default,,0000,0000,0000,,and maybe they don't want\Nto read the news,
Dialogue: 0,0:15:06.44,0:15:09.86,Default,,0000,0000,0000,,but there are a lot of ways to give\Nfair information out on those shows,
Dialogue: 0,0:15:09.88,0:15:14.50,Default,,0000,0000,0000,,not in some creepy, like,\Nwe're going to control people's minds way,
Dialogue: 0,0:15:14.52,0:15:17.38,Default,,0000,0000,0000,,but in a way that's sort of\Nvery interesting and intelligent
Dialogue: 0,0:15:17.40,0:15:20.86,Default,,0000,0000,0000,,and not about pushing\None side's version or the other,
Dialogue: 0,0:15:20.88,0:15:22.22,Default,,0000,0000,0000,,like, giving out the truth.
Dialogue: 0,0:15:22.24,0:15:24.18,Default,,0000,0000,0000,,It would be strange, though,
Dialogue: 0,0:15:24.20,0:15:27.94,Default,,0000,0000,0000,,if television drama\Nwas how we were giving the news.
Dialogue: 0,0:15:27.96,0:15:29.22,Default,,0000,0000,0000,,CS: It would be strange,
Dialogue: 0,0:15:29.24,0:15:32.46,Default,,0000,0000,0000,,but I gather a lot of what\Nyou've written as fiction
Dialogue: 0,0:15:32.48,0:15:34.88,Default,,0000,0000,0000,,has become prediction this season?
Dialogue: 0,0:15:35.56,0:15:38.82,Default,,0000,0000,0000,,SR: You know, "Scandal" has been\Nvery disturbing for that reason.
Dialogue: 0,0:15:38.84,0:15:41.82,Default,,0000,0000,0000,,We have this show\Nthat's about politics gone mad,
Dialogue: 0,0:15:41.84,0:15:44.78,Default,,0000,0000,0000,,and basically the way\Nwe've always told the show --
Dialogue: 0,0:15:44.80,0:15:47.18,Default,,0000,0000,0000,,you know, everybody\Npays attention to the papers.
Dialogue: 0,0:15:47.20,0:15:49.34,Default,,0000,0000,0000,,We read everything.\NWe talk about everything.
Dialogue: 0,0:15:49.36,0:15:51.30,Default,,0000,0000,0000,,We have lots of friends in Washington.
Dialogue: 0,0:15:51.32,0:15:54.18,Default,,0000,0000,0000,,And we'd always sort of\Ndone our show as a speculation.
Dialogue: 0,0:15:54.20,0:15:55.70,Default,,0000,0000,0000,,We'd sit in the room and think,
Dialogue: 0,0:15:55.72,0:15:57.98,Default,,0000,0000,0000,,what would happen\Nif the wheels came off the bus
Dialogue: 0,0:15:58.00,0:15:59.30,Default,,0000,0000,0000,,and everything went crazy?
Dialogue: 0,0:15:59.32,0:16:00.86,Default,,0000,0000,0000,,And that was always great,
Dialogue: 0,0:16:00.88,0:16:03.82,Default,,0000,0000,0000,,except now it felt like\Nthe wheels were coming off the bus
Dialogue: 0,0:16:03.84,0:16:05.66,Default,,0000,0000,0000,,and things were actually going crazy,
Dialogue: 0,0:16:05.68,0:16:08.66,Default,,0000,0000,0000,,so the things that we were speculating\Nwere really coming true.
Dialogue: 0,0:16:08.68,0:16:10.06,Default,,0000,0000,0000,,I mean, our season this year
Dialogue: 0,0:16:10.08,0:16:13.86,Default,,0000,0000,0000,,was going to end with the Russians\Ncontrolling the American election,
Dialogue: 0,0:16:13.88,0:16:16.54,Default,,0000,0000,0000,,and we'd written it, we'd planned for it,
Dialogue: 0,0:16:16.56,0:16:17.78,Default,,0000,0000,0000,,it was all there,
Dialogue: 0,0:16:17.80,0:16:21.62,Default,,0000,0000,0000,,and then the Russians were suspected\Nof being involved in the American election
Dialogue: 0,0:16:21.64,0:16:24.98,Default,,0000,0000,0000,,and we suddenly had to change\Nwhat we were going to do for our season.
Dialogue: 0,0:16:25.00,0:16:26.34,Default,,0000,0000,0000,,I walked in and I was like,
Dialogue: 0,0:16:26.36,0:16:29.22,Default,,0000,0000,0000,,"That scene where our mystery woman\Nstarts speaking Russian?
Dialogue: 0,0:16:29.24,0:16:32.10,Default,,0000,0000,0000,,We have to fix that\Nand figure out what we're going to do."
Dialogue: 0,0:16:32.12,0:16:33.78,Default,,0000,0000,0000,,That just comes from extrapolating
Dialogue: 0,0:16:33.80,0:16:36.02,Default,,0000,0000,0000,,out from what we thought\Nwas going to happen,
Dialogue: 0,0:16:36.04,0:16:37.52,Default,,0000,0000,0000,,or what we thought was crazy.
Dialogue: 0,0:16:38.52,0:16:39.82,Default,,0000,0000,0000,,CS: That's great.
Dialogue: 0,0:16:39.84,0:16:44.74,Default,,0000,0000,0000,,So where else in US or elsewhere\Nin the world do you look?
Dialogue: 0,0:16:44.76,0:16:47.22,Default,,0000,0000,0000,,Who is doing interesting\Nstorytelling right now?
Dialogue: 0,0:16:47.24,0:16:50.26,Default,,0000,0000,0000,,SR: I don't know, there's a lot\Nof interesting stuff out there.
Dialogue: 0,0:16:50.28,0:16:53.22,Default,,0000,0000,0000,,Obviously British television\Nis always amazing
Dialogue: 0,0:16:53.24,0:16:55.86,Default,,0000,0000,0000,,and always does interesting things.
Dialogue: 0,0:16:55.88,0:16:58.18,Default,,0000,0000,0000,,I don't get to watch a lot of TV,
Dialogue: 0,0:16:58.20,0:17:00.62,Default,,0000,0000,0000,,mainly because I'm busy working.
Dialogue: 0,0:17:00.64,0:17:04.26,Default,,0000,0000,0000,,And I pretty much try not to watch\Nvery much television at all,
Dialogue: 0,0:17:04.28,0:17:07.18,Default,,0000,0000,0000,,even American television,\Nuntil I'm done with a season,
Dialogue: 0,0:17:07.20,0:17:09.70,Default,,0000,0000,0000,,because things start\Nto creep into my head otherwise.
Dialogue: 0,0:17:09.72,0:17:11.66,Default,,0000,0000,0000,,I start to wonder, like,
Dialogue: 0,0:17:11.68,0:17:15.10,Default,,0000,0000,0000,,why can't our characters wear crowns\Nand talk about being on a throne?
Dialogue: 0,0:17:15.12,0:17:16.78,Default,,0000,0000,0000,,It gets crazy.
Dialogue: 0,0:17:16.80,0:17:20.54,Default,,0000,0000,0000,,So I try not to watch much\Nuntil the seasons are over.
Dialogue: 0,0:17:20.56,0:17:24.30,Default,,0000,0000,0000,,But I do think that there's a lot of\Ninteresting European television out there.
Dialogue: 0,0:17:24.32,0:17:26.22,Default,,0000,0000,0000,,I was at the International Emmys
Dialogue: 0,0:17:26.24,0:17:29.22,Default,,0000,0000,0000,,and looking around and seeing\Nthe stuff that they were showing,
Dialogue: 0,0:17:29.24,0:17:30.66,Default,,0000,0000,0000,,and I was kind of fascinated.
Dialogue: 0,0:17:30.68,0:17:33.42,Default,,0000,0000,0000,,There's some stuff\NI want to watch and check out.
Dialogue: 0,0:17:33.44,0:17:34.70,Default,,0000,0000,0000,,CS: Can you imagine --
Dialogue: 0,0:17:34.72,0:17:38.26,Default,,0000,0000,0000,,I know that you don't spend a lot of time\Nthinking about tech stuff,
Dialogue: 0,0:17:38.28,0:17:41.30,Default,,0000,0000,0000,,but you know how a few years ago\Nwe had someone here at TED
Dialogue: 0,0:17:41.32,0:17:43.58,Default,,0000,0000,0000,,talking about seeing,
Dialogue: 0,0:17:43.60,0:17:49.74,Default,,0000,0000,0000,,wearing Google Glass and seeing\Nyour TV shows essentially in your eye?
Dialogue: 0,0:17:49.76,0:17:52.06,Default,,0000,0000,0000,,Do you ever fantasize when, you know --
Dialogue: 0,0:17:52.08,0:17:54.54,Default,,0000,0000,0000,,the little girl\Nwho sat on the pantry floor
Dialogue: 0,0:17:54.56,0:17:56.30,Default,,0000,0000,0000,,in your parents' house,
Dialogue: 0,0:17:56.32,0:17:58.92,Default,,0000,0000,0000,,did you ever imagine any other medium?
Dialogue: 0,0:18:00.20,0:18:01.66,Default,,0000,0000,0000,,Or would you now?
Dialogue: 0,0:18:01.68,0:18:03.02,Default,,0000,0000,0000,,SR: Any other medium.
Dialogue: 0,0:18:03.04,0:18:04.74,Default,,0000,0000,0000,,For storytelling, other than books?
Dialogue: 0,0:18:04.76,0:18:07.58,Default,,0000,0000,0000,,I mean, I grew up wanting\Nto be Toni Morrison, so no.
Dialogue: 0,0:18:07.60,0:18:09.58,Default,,0000,0000,0000,,I mean, I didn't even imagine television.
Dialogue: 0,0:18:09.60,0:18:13.46,Default,,0000,0000,0000,,So the idea that there could be\Nsome bigger world,
Dialogue: 0,0:18:13.48,0:18:15.66,Default,,0000,0000,0000,,some more magical way of making things ---
Dialogue: 0,0:18:15.68,0:18:17.94,Default,,0000,0000,0000,,I'm always excited\Nwhen new technology comes out
Dialogue: 0,0:18:17.96,0:18:20.98,Default,,0000,0000,0000,,and I'm always the first one\Nto want to try it.
Dialogue: 0,0:18:21.00,0:18:24.18,Default,,0000,0000,0000,,The possibilities feel endless\Nand exciting right now,
Dialogue: 0,0:18:24.20,0:18:25.64,Default,,0000,0000,0000,,which is what excites me.
Dialogue: 0,0:18:27.04,0:18:30.10,Default,,0000,0000,0000,,We're in this sort of Wild West period,\Nto me, it feels like,
Dialogue: 0,0:18:30.12,0:18:32.54,Default,,0000,0000,0000,,because nobody knows\Nwhat we're going to settle on.
Dialogue: 0,0:18:32.56,0:18:34.78,Default,,0000,0000,0000,,You can put stories anywhere right now
Dialogue: 0,0:18:34.80,0:18:36.26,Default,,0000,0000,0000,,and that's cool to me,
Dialogue: 0,0:18:36.28,0:18:40.42,Default,,0000,0000,0000,,and it feels like once we figure out\Nhow to get the technology
Dialogue: 0,0:18:40.44,0:18:43.90,Default,,0000,0000,0000,,and the creativity\Nof storytelling to meet,
Dialogue: 0,0:18:43.92,0:18:45.35,Default,,0000,0000,0000,,the possibilities are endless.
Dialogue: 0,0:18:46.28,0:18:51.02,Default,,0000,0000,0000,,CS: And also the technology has enabled\Nthe thing I briefly flew by earlier,
Dialogue: 0,0:18:51.04,0:18:54.02,Default,,0000,0000,0000,,binge-viewing,\Nwhich is a recent phenomenon,
Dialogue: 0,0:18:54.04,0:18:56.22,Default,,0000,0000,0000,,since you've been doing shows, right?
Dialogue: 0,0:18:56.24,0:19:00.94,Default,,0000,0000,0000,,And how do you think does that change\Nthe storytelling process at all?
Dialogue: 0,0:19:00.96,0:19:04.78,Default,,0000,0000,0000,,You always had a bible\Nfor the whole season beforehand, right?
Dialogue: 0,0:19:04.80,0:19:08.14,Default,,0000,0000,0000,,SR: No, I just always knew\Nwhere we were going to end.
Dialogue: 0,0:19:08.16,0:19:10.50,Default,,0000,0000,0000,,So for me,
Dialogue: 0,0:19:10.52,0:19:12.50,Default,,0000,0000,0000,,the only way I can really comment on that
Dialogue: 0,0:19:12.52,0:19:17.22,Default,,0000,0000,0000,,is that I have a show\Nthat's been going on for 14 seasons
Dialogue: 0,0:19:17.24,0:19:20.54,Default,,0000,0000,0000,,and so there are the people\Nwho have been watching it for 14 seasons,
Dialogue: 0,0:19:20.56,0:19:24.10,Default,,0000,0000,0000,,and then there are the 12-year-old girls\NI'd encounter in the grocery store
Dialogue: 0,0:19:24.12,0:19:28.10,Default,,0000,0000,0000,,who had watched\N297 episodes in three weeks.
Dialogue: 0,0:19:28.12,0:19:30.94,Default,,0000,0000,0000,,Seriously, and that's a very different\Nexperience for them,
Dialogue: 0,0:19:30.96,0:19:32.90,Default,,0000,0000,0000,,because they've been inside of something
Dialogue: 0,0:19:32.92,0:19:36.34,Default,,0000,0000,0000,,really intensely for\Na very short period of time
Dialogue: 0,0:19:36.36,0:19:37.86,Default,,0000,0000,0000,,in a very intense way,
Dialogue: 0,0:19:37.88,0:19:40.82,Default,,0000,0000,0000,,and to them the story\Nhas a completely different arc
Dialogue: 0,0:19:40.84,0:19:42.50,Default,,0000,0000,0000,,and a completely different meaning
Dialogue: 0,0:19:42.52,0:19:44.10,Default,,0000,0000,0000,,because it never had any breaks.
Dialogue: 0,0:19:44.12,0:19:47.46,Default,,0000,0000,0000,,CS: It's like visiting a country\Nand then leaving it. It's a strange --
Dialogue: 0,0:19:47.48,0:19:50.54,Default,,0000,0000,0000,,SR: It's like reading an amazing novel\Nand then putting it down.
Dialogue: 0,0:19:50.56,0:19:53.62,Default,,0000,0000,0000,,I think that is the beauty\Nof the experience.
Dialogue: 0,0:19:53.64,0:19:56.58,Default,,0000,0000,0000,,You don't necessarily have to watch\Nsomething for 14 seasons.
Dialogue: 0,0:19:56.60,0:19:59.28,Default,,0000,0000,0000,,It's not necessarily\Nthe way everything's supposed to be.
Dialogue: 0,0:20:00.32,0:20:03.92,Default,,0000,0000,0000,,CS: Is there any topic\Nthat you don't think we should touch?
Dialogue: 0,0:20:04.60,0:20:06.78,Default,,0000,0000,0000,,SR: I don't think\NI think of story that way.
Dialogue: 0,0:20:06.80,0:20:09.98,Default,,0000,0000,0000,,I think of story in terms of character\Nand what characters would do
Dialogue: 0,0:20:10.00,0:20:13.22,Default,,0000,0000,0000,,and what characters need to do\Nin order to make them move forward,
Dialogue: 0,0:20:13.24,0:20:16.42,Default,,0000,0000,0000,,so I'm never really thinking of story\Nin terms of just plot,
Dialogue: 0,0:20:16.44,0:20:19.38,Default,,0000,0000,0000,,and when writers come\Ninto my writer's room and pitch me plot,
Dialogue: 0,0:20:19.40,0:20:21.50,Default,,0000,0000,0000,,I say, "You're not speaking English."
Dialogue: 0,0:20:21.52,0:20:22.94,Default,,0000,0000,0000,,Like, that's the thing I say.
Dialogue: 0,0:20:22.96,0:20:25.58,Default,,0000,0000,0000,,We're not speaking English.\NI need to hear what's real.
Dialogue: 0,0:20:25.60,0:20:27.34,Default,,0000,0000,0000,,And so I don't think of it that way.
Dialogue: 0,0:20:27.36,0:20:30.70,Default,,0000,0000,0000,,I don't know if there's a way\Nto think there's something I wouldn't do
Dialogue: 0,0:20:30.72,0:20:34.34,Default,,0000,0000,0000,,because that feels like I'm plucking\Npieces of plot off a wall or something.
Dialogue: 0,0:20:34.36,0:20:37.50,Default,,0000,0000,0000,,CS: That's great. To what extent\Ndo you think you will use --
Dialogue: 0,0:20:37.52,0:20:40.46,Default,,0000,0000,0000,,You know, you recently went\Non the board of Planned Parenthood
Dialogue: 0,0:20:40.48,0:20:43.18,Default,,0000,0000,0000,,and got involved\Nin the Hillary Clinton campaign.
Dialogue: 0,0:20:43.20,0:20:46.82,Default,,0000,0000,0000,,To what extent do you think\Nyou will use your storytelling
Dialogue: 0,0:20:46.84,0:20:48.58,Default,,0000,0000,0000,,in the real world
Dialogue: 0,0:20:48.60,0:20:50.04,Default,,0000,0000,0000,,to effect change?
Dialogue: 0,0:20:52.00,0:20:53.96,Default,,0000,0000,0000,,SR: Well, you know, there's --
Dialogue: 0,0:20:55.32,0:20:56.90,Default,,0000,0000,0000,,That's an intense subject to me,
Dialogue: 0,0:20:56.92,0:20:59.70,Default,,0000,0000,0000,,because I feel like the lack of narrative
Dialogue: 0,0:20:59.72,0:21:05.70,Default,,0000,0000,0000,,that a lot of people have is difficult.
Dialogue: 0,0:21:05.72,0:21:07.90,Default,,0000,0000,0000,,You know, like,\Nthere's a lot of organizations
Dialogue: 0,0:21:07.92,0:21:11.94,Default,,0000,0000,0000,,that don't have a positive narrative\Nthat they've created for themselves
Dialogue: 0,0:21:11.96,0:21:13.28,Default,,0000,0000,0000,,that would help them.
Dialogue: 0,0:21:14.00,0:21:15.82,Default,,0000,0000,0000,,There's a lot of campaigns
Dialogue: 0,0:21:15.84,0:21:19.46,Default,,0000,0000,0000,,that could be helped\Nwith a better narrative.
Dialogue: 0,0:21:19.48,0:21:21.98,Default,,0000,0000,0000,,The Democrats could do a lot
Dialogue: 0,0:21:22.00,0:21:24.10,Default,,0000,0000,0000,,with a very strong\Nnarrative for themselves.
Dialogue: 0,0:21:24.12,0:21:26.54,Default,,0000,0000,0000,,There's a lot of different things\Nthat could happen
Dialogue: 0,0:21:26.56,0:21:28.38,Default,,0000,0000,0000,,in terms of using storytelling voice,
Dialogue: 0,0:21:28.40,0:21:30.30,Default,,0000,0000,0000,,and I don't mean that in a fiction way,
Dialogue: 0,0:21:30.32,0:21:34.46,Default,,0000,0000,0000,,I mean that in a same way\Nthat any speechwriter would mean it.
Dialogue: 0,0:21:34.48,0:21:35.70,Default,,0000,0000,0000,,And I see that,
Dialogue: 0,0:21:35.72,0:21:39.90,Default,,0000,0000,0000,,but I don't necessarily know\Nthat that's, like, my job to do that.
Dialogue: 0,0:21:39.92,0:21:41.14,Default,,0000,0000,0000,,CS: All right.
Dialogue: 0,0:21:41.16,0:21:43.78,Default,,0000,0000,0000,,Please help me thank Shonda.\NSR: Thank you.
Dialogue: 0,0:21:43.80,0:21:45.28,Default,,0000,0000,0000,,(Applause)