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Dame Ellen MacArthur shares her vision of a circular economy for a better planet

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    I will never ever forget
    the feeling I felt as I saw the sea
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    and set foot on the boat
    for the first time.
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    And to that four-year-old kid,
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    it was the greatest sense of freedom
    that I could ever imagine.
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    I just felt, you know, from that age,
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    I would absolutely love one day,
    somehow, to sail around the world.
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    When you set off on those journeys,
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    you know, you take with you
    everything you need for your survival.
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    What you have is all you have.
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    You have to manage what you have
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    down to the last drop of diesel,
    the last packet of food.
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    It's absolutely essential,
    else you won't make it.
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    And I suddenly realized,
    "But why is our world any different?"
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    You know, we have finite resources,
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    available to us once
    in the history of humanity.
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    You know, metals, plastics, fertilizers.
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    We're digging all this stuff
    out of the ground, and we're using it up.
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    How can that work in the long-term?
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    Surely there was a different way
    we could use resources globally
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    that used them and not used them up.
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    That was the question I had in my head,
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    and it took me a long time
    to get to a place
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    where I realized there is
    a different way the economy can run,
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    there is a different way
    we can use stuff, use materials.
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    And that would be the circular economy.
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    The way the economy functions
    predominantly today is very extractive.
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    It's linear.
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    We take something out of the ground,
    we make something out of it,
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    and at the end of the life
    of that product, we throw it away.
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    No matter how efficient you are
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    with the materials
    you feed into that system,
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    even if you make that product
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    using a little bit less energy
    and a little bit less material,
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    you're still going to run out in the end.
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    If you turn that on its head
    and look at a circular model,
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    whereby when you design a product,
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    you take a material out of the ground,
    or you take recycle material, ideally,
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    you feed that into the product,
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    but you design the products
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    so you can get the materials back out
    by design, from the outset.
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    You design out waste and pollution.
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    Why would you ever create either
    in a world with finite resources?
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    It's about the design brief.
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    Today, if you buy a washing machine,
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    you pay tax when you buy it,
    you own all the materials within it,
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    and then when it breaks,
    as they inevitably do,
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    you pay tax again, landfill tax.
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    Within a circular system,
    all that changes.
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    You don't own your machine,
    you pay per wash.
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    It would be looked after
    by the manufacturer of the machine,
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    and they would make sure
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    that once that machine
    comes to the end of its life,
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    they take it in,
    they know what sits within it,
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    and they can recover
    the materials from it.
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    So you end up with a circular
    system by design.
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    We've studied at great length
    the numbers behind that,
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    you know, the economics,
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    and it's much cheaper.
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    It's 12 US cents
    versus 27 US cents per wash
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    to have that circular machine.
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    We would live within a system that works.
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    We would not be producing waste.
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    We would have a better service.
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    We would have better access to technology.
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    From all the studies we've done,
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    because those manufacturers
    aren't buying all the materials,
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    selling them on,
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    we would get a better price,
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    because they would be guaranteed
    their flow of materials
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    going back into the system.
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    I'm hugely optimistic
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    because when you look at the numbers,
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    when you look at
    the economics behind this,
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    it makes sense to switch
    to a circular economy.
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    There's more value in a circular economy
    than in a linear economy.
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    There's absolutely a cost
    in the transition for a big organization,
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    but maybe you need to ask yourself
    another question:
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    What's the risk in linear?
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    Because to me, that's a no-brainer.
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    There's a big risk in linear.
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    It simply cannot be the future,
    based on pure economics.
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    So, actually, where do you put your time?
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    Where do you put your effort?
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    Let's work out what circular
    really looks like
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    and try and paint that circular tapestry
    as best as we possibly can.
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    Subtitles by Maurício Kakuei Tanaka
    Review by Jenny Lam-Chowdhury
Title:
Dame Ellen MacArthur shares her vision of a circular economy for a better planet
Description:

World record-breaking sailor Dame Ellen MacArthur has spent a lot of time on the high seas. She reveals how these experiences sparked a revelation about how to manage finite resources on our planet. Hear why she’s optimistic about transitioning to a circular economy, a system where we dramatically reduce waste and pollution.

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Video Language:
English
Team:
Amplifying Voices
Project:
Environment and Climate Change
Duration:
04:03

English subtitles

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