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(music "Forget Me Not", by Baulander)
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I want to suggest you
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to allow ourselves
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to LEARN to RELEARN.
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Basically three points
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will lead my speech.
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FEAR, BRAIN...
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and CREATIVITY.
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And... about fear,
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that can be awakened
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through different processes...
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I want to focus on a specific:
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Fear, according to Dean Burnett,
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is generated by our brain,
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that even after millions of years
of evolution,
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it still has as its main purpose
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our SURVIVAL.
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But it acts as we were still
living in the old times.
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And..., to this brain's primal part,
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if there is something crucial
for our survival,
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is that we are part of a group,
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in other words,
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one of the most common fears that
the brain awakes on humans
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is the fear to be secluded from
social groups.
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To be left behind.
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Which, in millions of years ago,
would mean death.
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And to be still really connected
to those times,
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the brain gets into an alert state.
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Whenever it thinks there's any risk ..
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(echo) of us to be rejected.
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Burnett also explains that even when
facing imaginary dangers
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our brain activates a tool
that stimulates us to whether
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RUN AWAY or FIGHT.
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Running away, which is easy to be
perceived in situations such as
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when we think of vanishing,
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of hiding ourselves,
faking we are sick.
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You spectators,
do you remember any situation...
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that has taken you out
of your comfort zone?
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That has demanded you
to do something different
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that made you feel afraid?
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It can be something simple,
as a public speech,
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to ask for earnings raise,
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to get your driver's license,
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or to make the decision
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to start chatting with someone
that you had a crush on...
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I always keep thinking to myself
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(echo)
"What if they laugh at me"?
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(echo)
"What if I forget everything"?
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The fact is
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I also suffer from the fear
of being secluded by the group
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And it makes me afraid to make mistakes,
to be rejected...
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afraid of criticism.
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A fear that is better known as shyness.
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Now, imagine me being a College teacher,
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teaching majors such as Design,
Photography, Advertising and Marketing.
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Delivering lectures, workshops.
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I have already heard several times:
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(echo) "No way you are shy"!
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But I am.
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Well, between to FIGHT or to RUN AWAY,
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my choice was to take the risk.
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I believe that if I had not
chosen this path
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I would have spent the rest of my life
asking myself :
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"What if I had left Accountancy?"
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"Had been an intern at 26"
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"Had asked my boss
to be the art director"
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"Was admitted in College at 32?"
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"Would have taken the chances
as a creative director"?
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"Gotten into a partnership?"
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"Being a teacher at 40?"
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"Finished my Masters degree?"
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(echo)
"What if I accepted to lecture at TEDx?"
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Maybe it doesn't look like...
but it's not easy to me.
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I am always trembling my legs out,
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my will is to run away,
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my heart beats like crazy.
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It's just that...
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life teaches you along the way.
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And when we face our fears
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we realize that
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it's not possible to terminate them.
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Fear is part of the packet of being human
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And many times, due to this fear
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we prefer to keep enduring things
that are no good for us
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for a long time.
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We keep waiting for things to get better,
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but it only happens because our brain
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has the ability to ADAPT.
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And that's why, when we are...
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outside of the situation,
we ask ourselves:
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(echo)
"How come someone tolerate that much?"
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For better understanding
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read this text:
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Notice that in the beginning
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it takes some time
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to understand the code.
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But the brain adapts itself
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and starts reading faster.
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I believe it is important to
understand better
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how our fear shows itself on us.
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And that can help us to learn
how to negociate...
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And to show ourselves
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ANOTHER VERSION of the situation.
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Much more positive than the one
created by our survival instinct.
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And we know, don't we?
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How good is our brain in convincing us...
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that there's a danger around the corner.
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It knows ourselves better than we do.
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Not to mention that, due to fear,
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It's harder for us to change our path.
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In "Future Shock", Alvin Toffler comments
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the act of learning demands energy
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and to relearn demands even more energy.
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Because to relearn we
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must leave a lightened, sinalized path
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to take the chances into a detour
that has no guarantee
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we are going to get somewhere.
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Reconsider.
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Relearn.
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Restate.
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(echo) "It's all about taking risks."
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When we have to face any sort of changes,
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our survival instinct doesn't get
too comfortable
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How many times a change of pace
had bothered us?
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I'm not talking about:
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(echo) "Oh! I don't like monotony."
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I'm talking about things that take us
out of our usual way.
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That take us out of what we are used to.
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Facts that demand us to do something
in a very different way,
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even worst:
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that don't allow us to do whatever
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the way we've always done.
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This nuisance feeling
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also suits to comprehend something.
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Creativity,
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is so desired,
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admired,
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praised,
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but it also
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annoys.
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Creativity scares.
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Because it demands us
the opening to relearn
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And it's not about that creativity
everybody takes
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because it won't change anything.
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I'm talking about the one
that overpass
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questions,
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restates.
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The one innovative
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that develops different ways
to do the things.
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Creativity that takes people
of their comfort zone.
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Usually when a new idea actually comes up
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it suffers resistance.
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Even because it takes people out of
their safe place,
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of the way they learned.
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And, due to our survival instinct,
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it afraids even who had the idea.
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That is because
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people rates us.
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The group judges us.
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(echo) "What they will think about me?"
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An example, that may be used
to understand how do we feel
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when we are forced to change,
it's this pandemic.
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Not getting into sensitive points,
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but observing some changes in our habits
and manners.
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(echo) "It messed up our routine"
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We had to relearn,
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to adapt,
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to change our way to work, to dress,
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and to relate.
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Other day, a lady's grocery fell near me
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and I couldn't help.
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Because my kind gest
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it was to not overstep into her space.
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In this context,
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we are being forced
to relearn many things.
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This will influence the way
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we consume, we feed,
and relate with others,
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and how we deal with our health,
with the environment.
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Folks, we are in the beginning
of a new millenium!
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Which asks for open minded
and creative people,
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that innovates!
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People that knows how to deal
with the new issues,
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that brings new ideas.
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People who actually thinks out of the box.
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That thinks in a way
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to scare our primitive brain.
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Because radical changes bother.
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In this new millenium,
according to Toffler,
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it's knowledge that becomes
more valuable...
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than a product or a service.
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As Creativity is already a crucial tool
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to face new challenges.
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But we are still very afraid.
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Because we don't know what is to come.
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However, nowadays,
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we've already got issues that demands us
a behavior turn,
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and the comprehension of what is still
named as
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"ït has always been like this".
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We got to have the courage
to think different,
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but this attitude
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may bothers other people.
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And to bother other people it afraids.
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However,
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the more we allow ourselves
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to relearn and to innovate,
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getting the courage to leave
natural fears behind,
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more creative people we'll have
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thinking and rethinking this world.
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Minds that won't have the certainties
of the last century,
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but, indeed, a lot of questions
to be answered.
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This is because the creative thinking
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makes us questions the certainties.
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We need to face the discomfort
that creative thinking induces.
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But is the other (the group)
that needs to understand.
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that RE-LEARN, has always been a necessity
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of our survival instinct.
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That's why, it is more than urgent
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that we allow ourselves
to LEARN to RELEARN,
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to think with CREATIVITY.
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And that we choose to FIGHT,
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and not to RUN AWAY.
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THINK ABOUT IT!