[Script Info] Title: [Events] Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text Dialogue: 0,0:00:00.00,0:00:02.33,Default,,0000,0000,0000,,♪ [music] ♪ Dialogue: 0,0:00:13.59,0:00:15.19,Default,,0000,0000,0000,,- [Narrator] Economists\Nuse similar terms Dialogue: 0,0:00:15.19,0:00:17.41,Default,,0000,0000,0000,,for two things\Nwhich are quite different: Dialogue: 0,0:00:17.41,0:00:22.37,Default,,0000,0000,0000,,a change in the quantity demanded\Nversus a change in demand. Dialogue: 0,0:00:22.37,0:00:24.71,Default,,0000,0000,0000,,It can be a little confusing,\Nso let's review. Dialogue: 0,0:00:25.24,0:00:27.04,Default,,0000,0000,0000,,A change in quantity demanded Dialogue: 0,0:00:27.04,0:00:30.75,Default,,0000,0000,0000,,refers to a movement\Nalong a fixed demand curve -- Dialogue: 0,0:00:30.75,0:00:32.98,Default,,0000,0000,0000,,that's caused by a change in price. Dialogue: 0,0:00:33.84,0:00:38.27,Default,,0000,0000,0000,,A change in demand refers\Nto a shift in the demand curve -- Dialogue: 0,0:00:38.27,0:00:40.81,Default,,0000,0000,0000,,that's caused\Nby one of the shifters: Dialogue: 0,0:00:40.81,0:00:42.90,Default,,0000,0000,0000,,income, preferences, Dialogue: 0,0:00:42.90,0:00:46.24,Default,,0000,0000,0000,,changes in the price\Nof related goods and so on. Dialogue: 0,0:00:46.24,0:00:49.00,Default,,0000,0000,0000,,Let's illustrate the difference\Nwith a refreshing example. Dialogue: 0,0:00:49.00,0:00:50.33,Default,,0000,0000,0000,,We'll use soda. Dialogue: 0,0:00:51.28,0:00:53.00,Default,,0000,0000,0000,,- [Woman 1] Um, don't you mean pop? Dialogue: 0,0:00:53.00,0:00:54.89,Default,,0000,0000,0000,,- [Man] That's a coke, y'all! Dialogue: 0,0:00:54.89,0:00:58.34,Default,,0000,0000,0000,,- [Woman 2] Actually, soft drink\Nis the most accurate term, so... Dialogue: 0,0:00:58.34,0:01:01.11,Default,,0000,0000,0000,,- [Narrator] Fine, we'll just use\Nsugary, fizzy drinks, okay? Dialogue: 0,0:01:01.11,0:01:04.80,Default,,0000,0000,0000,,First, let's recall a change\Nin the quantity demanded. Dialogue: 0,0:01:04.80,0:01:07.45,Default,,0000,0000,0000,,Suppose the price\Non sugary, fizzy drinks Dialogue: 0,0:01:07.45,0:01:09.75,Default,,0000,0000,0000,,goes from $3 to $4. Dialogue: 0,0:01:09.75,0:01:11.31,Default,,0000,0000,0000,,What happens? Dialogue: 0,0:01:11.31,0:01:16.44,Default,,0000,0000,0000,,Well, the quantity demanded\Ndecreases from 200 to 150. Dialogue: 0,0:01:16.44,0:01:19.13,Default,,0000,0000,0000,,There's a decrease\Nin the quantity demanded Dialogue: 0,0:01:19.13,0:01:22.02,Default,,0000,0000,0000,,marked by movement\Nalong the demand curve. Dialogue: 0,0:01:22.02,0:01:25.37,Default,,0000,0000,0000,,But there's no change\Nin the existing demand curve. Dialogue: 0,0:01:26.14,0:01:28.72,Default,,0000,0000,0000,,Now, let's look at\Na change in the demand, Dialogue: 0,0:01:28.72,0:01:30.95,Default,,0000,0000,0000,,in this case, a decrease in demand Dialogue: 0,0:01:30.95,0:01:34.47,Default,,0000,0000,0000,,of [sighs] sugary, fizzy drinks, Dialogue: 0,0:01:34.47,0:01:36.94,Default,,0000,0000,0000,,caused by a viral\Nmarketing campaign Dialogue: 0,0:01:36.94,0:01:40.03,Default,,0000,0000,0000,,for naturally sweetened\Nsparkling water. Dialogue: 0,0:01:40.03,0:01:44.14,Default,,0000,0000,0000,,People just aren't as excited\Nabout sugary, fizzy drinks anymore. Dialogue: 0,0:01:44.14,0:01:47.46,Default,,0000,0000,0000,,The decrease in demand\Nshifts the entire demand curve Dialogue: 0,0:01:47.46,0:01:48.84,Default,,0000,0000,0000,,down and to the left Dialogue: 0,0:01:48.84,0:01:53.29,Default,,0000,0000,0000,,and leads, as we know,\Nto a lower quantity at every price. Dialogue: 0,0:02:01.09,0:02:02.57,Default,,0000,0000,0000,,In the first case, on the left, Dialogue: 0,0:02:02.57,0:02:05.16,Default,,0000,0000,0000,,we have a decrease\Nin the quantity demanded -- Dialogue: 0,0:02:05.16,0:02:08.28,Default,,0000,0000,0000,,that is a movement\Nalong a fixed demand curve. Dialogue: 0,0:02:08.28,0:02:11.47,Default,,0000,0000,0000,,In the case on the right,\Nwe have a decrease in demand. Dialogue: 0,0:02:11.47,0:02:15.17,Default,,0000,0000,0000,,The entire demand curve\Nshifts down and to the left. Dialogue: 0,0:02:15.17,0:02:16.32,Default,,0000,0000,0000,,An easy way to remember this Dialogue: 0,0:02:16.32,0:02:19.91,Default,,0000,0000,0000,,is that our graph tracks changes\Nin price and quantity. Dialogue: 0,0:02:19.91,0:02:23.69,Default,,0000,0000,0000,,If a change occurs in a variable\Nother than price or quantity -- Dialogue: 0,0:02:23.69,0:02:26.71,Default,,0000,0000,0000,,that is, something\Nnot measured on either axis -- Dialogue: 0,0:02:26.71,0:02:29.82,Default,,0000,0000,0000,,that will represent a shift\Nin the demand curve. Dialogue: 0,0:02:30.44,0:02:34.61,Default,,0000,0000,0000,,Prices on the vertical, or y-axis,\Nso a change in price alone, Dialogue: 0,0:02:34.61,0:02:37.46,Default,,0000,0000,0000,,will cause movement\Nalong the curve. Dialogue: 0,0:02:37.46,0:02:40.42,Default,,0000,0000,0000,,A change in income,\Npopulation, tastes, etc. -- Dialogue: 0,0:02:40.42,0:02:42.67,Default,,0000,0000,0000,,none of these are measured\Non either axis, Dialogue: 0,0:02:42.67,0:02:46.76,Default,,0000,0000,0000,,and thus, we'll see a shift\Nin the entire demand curve. Dialogue: 0,0:02:47.32,0:02:48.61,Default,,0000,0000,0000,,So there you have it. Dialogue: 0,0:02:48.61,0:02:50.62,Default,,0000,0000,0000,,Similar terminology\Ncan be confusing, Dialogue: 0,0:02:50.62,0:02:54.00,Default,,0000,0000,0000,,but if you follow the curves, \Nyou won't have to worry. Dialogue: 0,0:02:57.34,0:02:58.44,Default,,0000,0000,0000,,If you're a teacher, Dialogue: 0,0:02:58.44,0:03:00.74,Default,,0000,0000,0000,,you should check out\Nour Supply and Demand unit plan Dialogue: 0,0:03:00.74,0:03:02.49,Default,,0000,0000,0000,,that incorporates this video. Dialogue: 0,0:03:02.49,0:03:04.95,Default,,0000,0000,0000,,If you're a learner,\Nmake sure this video sticks Dialogue: 0,0:03:04.95,0:03:07.61,Default,,0000,0000,0000,,by answering a few\Nquick practice questions. Dialogue: 0,0:03:07.61,0:03:09.96,Default,,0000,0000,0000,,Or if you're ready\Nfor more microeconomics, Dialogue: 0,0:03:09.96,0:03:11.62,Default,,0000,0000,0000,,click for the next video. Dialogue: 0,0:03:12.60,0:03:15.01,Default,,0000,0000,0000,,♪ [music] ♪