Now, your boss was right
when here she said
fail to plan
or plan to fail
But they weren't right
about your job
In this video, I'm going to go
over the 3 common mistakes
that you may be making
in your e-commerce business
and what to do about it
Hi, my name is
Beau Crabill
and in the past decade, I've been
growing e-commerce businesses
And surprisingly,
believe it or not
I got started off
with selling socks
And things were doing
very, very well at the start
Then as things
started to slip away
I spent years to trial and error
on making sure to figure it out
And as I perfected my methods,
I saw so many self-proclaimed gurus
giving misleading information
on YouTube and on the internet
and I know I wanted to
help more people
So let me take you
downstairs right now
and explain to you about
these 3 common mistakes
Mistake #1 is trying
to recreate the wheel
That you think to succeed
in e-commerce on Amazon
you gotta create up your
own brands and products
You think you're gonna be
the next new Shark Tank
the next new Apple
I'm gonna
tell you right now
that's not where the money
is made with e-commerce
Over 51% of Amazon sellers
right now are trying to private label
which means you're trying
to create up your own brands
But let's look
at the numbers
10% of the sellers who do over
a million dollars a year on Amazon
which, I do well over a million
dollars a year on Amazon
create up their own brand
The rest are reselling
other people's brands
Do what me and other sellers
are doing at the higher levels
in selling big name
brand products
I'm talking about Hasbro,
Mattel, Samsung, Sony
Why is this so important?
Well, let's think about
the company Walmart, right?
What works offline
tends to work online
Walmart, they do roughly
half a trillion dollars a year
They do more than Amazon
And have you ever seen Walmart
create up their own brand?
They have a couple of their own,
but majority of their revenues
99% of their revenues
and profits are made
through selling other
big name brand products
Best Buy does not own
one brand in their store
GameStop, none
Target, none
So why do you think
that you can go on Amazon,
which is just another shopping mall
and try to go recreate
your own brands
So let's think about this,
even if you do
become a great marketer
and a great advertiser
get a great brand going on,
great brand equity
The odds are that in
a couple of years from now
that brand's
gonna be obsolete
I know a lot of friends
who were making a lot of money
a couple of years ago in e-commerce
had some great sites
and launched on Amazon
And now, you know,
they're working a job
Because the odds of Hasbro,
Mattel, Samsung, Apple, Sony
All these big brands
they will be in business
in 10, 20 years from now
But there, I can 100% guarantee,
there will be a big brand
in business in 10,
15, 20 years from now
as long as Americans and
consumers are still shopping
So I'd rather create
relationships with distributors
and wholesalers throughout
the United States
And buy products low
from them at wholesale prices
of big name brands
and selling them for more
instead of trying to go recreate
the wheel and sell my own products
Mistake #2 is going to be
not having a plan,
failing to plan
Most people that are running
an e-commerce business
think that they see
videos like this
They think it's all easy and
press a couple of buttons
make a bunch of money
And that's not
accurate at all
If I ask a hundred people who are
running e-commerce businesses
what makes you the
most amount of money
they have no idea
They don't know their ROI
they don't know their
cost per acquisition
they don't know
their advertising cost
They don't know
what actions
they need to double down on
to make them more money
They don't know what the biggest
mistake is in their business
They're working in their business,
they're running a hobby
So if you can't
answer those questions
you are running a hobby
and not a business
So start to position yourself,
realizing where's your end goal
and start to work
backwards from there
Okay, you wanna do
$100,000 a year
$10,000 a month,
whatever it is, work backwards
Okay, how much inventory
do I need in my store?
What's the margins
that I need?
How much time does it take me
to go source those out?
How much capital
does it take?
Do I need other people
doing things for me?
Do I need to invest into
softwares and tools?
Do I even know
what I'm doing?
Maybe they think, oh
I'm just gonna sign up,
call it good
It's not how it works
The third common mistake
is not utilizing software tools and data
in this technology-rich world
to get an unfair advantage
When you have people
like me who know how to use
technology, software, and tools
Have their softwares
and tools himself
And you who's trying to do
things the old-fashioned way
trying to be very scarce-minded
and not invest, you're gonna lose out
Amazon has so much data
I can tell right away on Amazon,
on if a product sells or not
I can see how many sales
are happening off of this
I can see how many
reviews are going on
I can see what customers
are leaving feedback on
And very close to the penny,
I can figure out what my profits will be
before I invest into
any types of products
because I know how to read the
data that Amazon provides me
So don't skimp out,
take advantage of the tools
take advantage
of the software
and just don't run it
all by yourself
If you're anything
like I was 10 years ago
information, knowledge,
and tools is everything
You can spend hours and
hours a day on YouTube
and still have no idea
where to start
If you implement just the
advice given to you in this video
you'll be way ahead
than most
However, I wanna
give you something more
Something that I wish
I had 10 years ago
I've put together and worked hard
on a 4-day online training
where I break down
in details on my process
Pitfalls to avoid and how to
absolutely crush it in e-commerce
Now, I wanna make it an
absolute no-brainer for you
so I made it
completely free
All you need to do right now
is click on this video
and get registered,
enter in your details
to get in to the
4-day online training
Listen, I'm gonna be
very blunt with you
my training is awesome
And of course
I'm gonna say that
but I'll see so many people
talk about how, you know
we only have a certain
amount of seats available
it's only for today,
while supplies last
We both know
that's just complete BS
But the fact is that
most people watching this
won't do anything
and won't take action
Why is that?
Humans, it is much easier
for us to stay as we are
than to change,
and I get it
Change is hard,
change can be scary
And maybe there's
something about you
that you have a fear
to make a change
to invest into training, to take
action on my advice, implement
'Cause maybe your business
may change so much
that your life even changes
So click the link
on this video right now
get registered for the 4-day training,
and I'll see you on there
But how long are you
gonna stay as you are?
If you don't invest
into the training today
that's exactly
what's gonna happen
Now, if everything's great,
things are great, life is great, cool
If not, click the link on this video,
get registered for the 4-day training
and I'll see you on there
What do you have to risk,
it's completely for free
You can get some amazing
information from me
who's growing successful
e-commerce businesses
So click the link on this video
and get registered for the training