0:00:00.250,0:00:02.046 A traditional job interview 0:00:02.070,0:00:06.166 is basically a one-sided,[br]high pressure interrogation, 0:00:06.190,0:00:08.146 almost guaranteed to create 0:00:08.170,0:00:10.456 significant psychological strain. 0:00:10.480,0:00:12.886 Ironically, such stressful procedures 0:00:12.910,0:00:15.575 can totally obscure[br]a person's true potential 0:00:15.599,0:00:18.176 causing us to overlook a lot of people 0:00:18.200,0:00:19.878 who could be great employees. 0:00:19.902,0:00:22.926 We need a different way[br]to interview and screen candidates. 0:00:22.950,0:00:25.544 One that will reveal[br]hidden potential and talent. 0:00:25.568,0:00:28.082 [The Way We Work] 0:00:28.747,0:00:30.791 [Made possible with[br]the support of Dropbox] 0:00:30.815,0:00:32.552 Twelve years ago, I founded CY, 0:00:32.576,0:00:34.136 an outsource call center 0:00:34.160,0:00:37.402 staffed and managed entirely by underdogs. 0:00:37.426,0:00:40.176 More than half[br]of our hundreds of employees 0:00:40.200,0:00:41.610 are severely disabled. 0:00:41.634,0:00:44.514 Others come from other[br]disadvantaged populations 0:00:44.538,0:00:46.306 or just suffer from anxiety, 0:00:46.330,0:00:48.296 low self-esteem and lack of confidence. 0:00:48.320,0:00:51.446 The problem I needed to solve[br]when we started out was 0:00:51.470,0:00:53.946 that traditional[br]interviewing and screening, 0:00:53.970,0:00:56.016 especially for entry-level positions, 0:00:56.040,0:00:58.176 are totally biased towards people 0:00:58.200,0:01:01.066 who function well under intense stress. 0:01:01.090,0:01:04.741 Now, if you're screening[br]for Navy SEALS, I totally get it, 0:01:04.765,0:01:07.930 but the capacity to function under duress 0:01:07.954,0:01:12.876 is totally irrelevant[br]if the actual job is stocking shelves 0:01:12.900,0:01:16.676 or folding T-shirts,[br]unless of course it's Black Friday. 0:01:16.700,0:01:18.636 Clara is a classic example. 0:01:18.660,0:01:20.476 We met in CY's early days 0:01:20.500,0:01:22.602 while she was waiting[br]for her job interview. 0:01:22.626,0:01:25.936 Clara was 25 years old,[br]had cerebral palsy 0:01:25.960,0:01:27.126 and used a walker. 0:01:27.150,0:01:28.786 She seemed quite nervous, 0:01:28.810,0:01:32.426 but she was likable,[br]intelligent and talkative. 0:01:32.450,0:01:34.586 And yet just a short while later, 0:01:34.610,0:01:37.436 her interviewer told me[br]that she had totally failed, 0:01:37.460,0:01:40.446 that she couldn't string[br]two words together. 0:01:40.470,0:01:42.100 The screening philosophy 0:01:42.124,0:01:46.776 of "let's pick our employees[br]by viewing them at their worst," 0:01:46.800,0:01:49.126 not only overlooks disabled people 0:01:49.150,0:01:52.646 but anyone whose shine[br]is diminished under harsh pressure. 0:01:52.670,0:01:55.326 We developed the reverse screening process 0:01:55.350,0:01:56.573 to find potential. 0:01:56.597,0:01:58.116 And as the name implies, 0:01:58.140,0:02:01.296 we go about things[br]practically the opposite way 0:02:01.320,0:02:03.065 traditional approaches do. 0:02:03.089,0:02:07.386 In a nutshell, if you want to assess[br]a candidate's true potential, 0:02:07.410,0:02:11.146 see how they function[br]at their best, not their worst, 0:02:11.170,0:02:13.716 which for most of us[br]is when we're calm and relaxed, 0:02:13.740,0:02:15.096 not stressed and anxious. 0:02:15.120,0:02:18.586 So build screening procedures[br]specifically tailored 0:02:18.610,0:02:20.156 to help candidates feel 0:02:20.180,0:02:22.906 as emotionally comfortable as possible. 0:02:22.930,0:02:24.985 Three examples how you can achieve that. 0:02:25.009,0:02:27.656 Lower anxiety and insecurity. 0:02:27.680,0:02:31.056 Start out by losing[br]the whole interrogation vibe. 0:02:31.080,0:02:34.486 Rather, interviewers should[br]view themselves as hosts, 0:02:34.510,0:02:36.776 be friendly and welcoming. 0:02:36.800,0:02:38.886 Choose an environment that's conducive 0:02:38.910,0:02:40.666 to putting a candidate at ease, 0:02:40.690,0:02:44.176 like making your interview room[br]look like a living room. 0:02:44.200,0:02:46.470 People are most confident[br]discussing things 0:02:46.494,0:02:49.156 about which they are[br]knowledgeable and passionate. 0:02:49.180,0:02:51.739 So we ask candidates[br]to fill out a short questionnaire 0:02:51.763,0:02:52.946 about their hobbies, 0:02:52.970,0:02:55.327 and we start out the interview[br]by discussing those 0:02:55.351,0:02:58.041 so that candidates could bring forth[br]their verbal skills, 0:02:58.065,0:02:59.726 strengths and personality. 0:02:59.750,0:03:02.856 Assess skills in everyday life situations 0:03:02.880,0:03:05.046 with which the candidates are familiar. 0:03:05.070,0:03:09.297 For instance, sales positions[br]require the ability to use persuasion. 0:03:09.321,0:03:11.386 So ask the candidate to role play 0:03:11.410,0:03:13.116 how they would persuade a neighbor 0:03:13.140,0:03:14.816 to pay an extra maintenance fee 0:03:14.840,0:03:16.746 for the renovations of their lobby. 0:03:16.770,0:03:19.716 Looking for tough,[br]full-throttle negotiations? 0:03:19.740,0:03:21.568 Ask the candidate to describe 0:03:21.592,0:03:23.796 how they would persuade a teenager 0:03:23.820,0:03:27.406 to not look at their phone[br]during a family dinner. 0:03:27.729,0:03:30.316 Help them move beyond the stuck points 0:03:30.340,0:03:32.936 to see how they adapt and learn. 0:03:32.960,0:03:34.676 In the reverse screening process, 0:03:34.700,0:03:37.022 we offer candidates three lifelines. 0:03:37.046,0:03:39.376 We call it "Who Wants to Be an Employee?" 0:03:39.400,0:03:41.268 If the candidate asks for a hint, 0:03:41.292,0:03:44.026 the interviewer will model[br]a few correct arguments 0:03:44.050,0:03:46.916 and ask the candidate[br]to role play the scenario 0:03:46.940,0:03:50.913 to see how convincingly[br]they absorb and convey those points. 0:03:51.995,0:03:55.408 Finding people's true potential[br]makes for happier, 0:03:55.432,0:03:59.516 more diverse, and more successful[br]companies and employees. 0:03:59.540,0:04:02.026 Remember Clara? We hired her. 0:04:02.050,0:04:03.596 She gradually improved 0:04:03.620,0:04:06.153 until she hit her targets[br]of calls per hour, 0:04:06.177,0:04:08.586 and then she kept on getting better. 0:04:08.610,0:04:10.916 And nowadays Clara gives talks 0:04:10.940,0:04:14.866 about how many years ago[br]no one, including herself, 0:04:14.890,0:04:17.408 believed she had any potential at all. 0:04:17.432,0:04:20.243 A job is so much more than a paycheck, 0:04:20.267,0:04:22.885 especially for marginalized populations. 0:04:22.909,0:04:26.756 By finding and hiring[br]those you might otherwise overlook, 0:04:26.780,0:04:29.396 you will not only[br]benefit your own company, 0:04:29.420,0:04:32.428 you will literally[br]transform people's lives. 0:04:32.452,0:04:36.446 The opportunity to win[br]with underdogs is all around you. 0:04:36.470,0:04:37.777 Make sure to grab it.