Return to Video

05 l Types of ads

  • 0:00 - 0:03
    All right, so let's now talk
    about the different types of
  • 0:03 - 0:07
    ads that you can have in your ad,
    and what they look like.
  • 0:07 - 0:11
    In this lesson, we will focus on the
    following types of ads, banner ads, and
  • 0:11 - 0:12
    interstitial ads.
  • 0:13 - 0:17
    Banner ads only covers a portion
    of the visible screen, so
  • 0:17 - 0:20
    they can be shared with
    content displayed by your app.
  • 0:20 - 0:24
    And if the user clicks on the ad
    the webpage will be opened
  • 0:24 - 0:26
    that has more information about the ad.
  • 0:26 - 0:30
    Banner ads can either be text or
    an image, like the one you see here.
  • 0:31 - 0:35
    Interstitial ads on the other hand,
    will cover the entire screen.
  • 0:35 - 0:39
    That makes it really important to decide
    when to show an interstitial ad since
  • 0:39 - 0:43
    your app can not display anything while
    the interstitial ad is being displayed.
  • 0:44 - 0:48
    Interstitial ads are perfect when
    there's a natural break in your ad.
  • 0:48 - 0:50
    For example, between levels of a game.
  • 0:50 - 0:52
    In addition, to text an image ads,
  • 0:52 - 0:55
    interstitial ads can
    also show video content.
  • 0:56 - 0:59
    These two types of ads,
    banner ads and interstitial ads,
  • 0:59 - 1:01
    are the ones that we will
    look at in this lesson.
  • 1:03 - 1:06
    And although this lesson will focus
    on banner and interstitial ads,
  • 1:06 - 1:09
    there is one more ad
    type called native ads.
  • 1:09 - 1:14
    And as of May, 2015,
    native ads are still in beta.
  • 1:14 - 1:19
    Native ads give you much more freedom to
    customize the look and feel of the ad.
  • 1:19 - 1:22
    This is accomplished using
    two different templates.
  • 1:22 - 1:25
    App install native Ads which
    can drive app installations by
  • 1:25 - 1:27
    advertising the app.
  • 1:27 - 1:31
    And content native ads which allows for
    a more generic combination of text and
  • 1:31 - 1:33
    images that covers a broader scope.
  • 1:34 - 1:39
    But in this lesson we will focus on
    banner ads and interstitial ads.
  • 1:39 - 1:40
    So let's look into more details.
Cím:
05 l Types of ads
Leírás:

more » « less
Video Language:
English
Team:
Udacity
Projekt:
ud876-3 - Google Play Services - AdMob
Duration:
01:41
Udacity Robot edited Angol subtitles for 02-08 Types of Ads
Udacity Robot edited Angol subtitles for 02-08 Types of Ads
Cogi-Admin edited Angol subtitles for 02-08 Types of Ads

English subtitles

Felülvizsgálatok Compare revisions