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11-15 JerseySquare_PartnersResourcesActivitiesCosts

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    So, if we take a look at the Jersey² team was worrying about,
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    it's what most start-ups worry about on day 1,
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    is does my value prop match my customer segment, and do I have product market fit?
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    You tend to worry about channels and customer relationships
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    and whether I can make money.
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    You also are worrying about market size, etc.
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    We kind of call this the right side of the canvas,
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    or kind of the front stage.
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    But the back end is equally important.
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    In fact, in the Jersey² team, it's probably critical to get the partners
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    and the activities and the resources correct
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    because if they don't have jersey suppliers or their cleaning costs
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    or UPS costs correct, their expenses could be higher than their profits,
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    so they really needed to nail down partners,
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    and they needed to understand what they needed to be good at.
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    Rental tracking, they needed a good rental system
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    to be able to figure out where the jerseys are.
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    They needed to be experts at shipping and dry cleaning
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    and marketing and customer service, and they spent a lot of time
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    actually thinking about what they had to become good at.
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    So, if you take a look at their key resources,
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    they really needed to actually become good at a series of things.
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    They needed to become great at inventory management
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    because they didn't want a warehouse of costly jerseys
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    sitting around just costing them money
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    if they weren't moving through and being turned.
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    They needed some type of warehouse and logistics system,
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    and the question they started asking even now was,
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    "Is this something we should be running out of our own garage?"
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    "Is this something we could outsource?"
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    "Is this going to become a center of excellence for us
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    and a competitive advantage, or is this something that someone else could do?"
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    All this kind of added up to the left-hand side of this canvas,
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    which is equivalent to revenue streams, but it's the cost.
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    What are the costs of jerseys and warehousing and shipping and cleaning,
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    logistic tracking,, website development, maintenance, customer service,
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    employees, etc, and how does that match revenue streams?
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    Eventually, the right-hand side of the canvas down here needs to be bigger
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    than the left-hand side, not necessarily during the first year,
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    but if it's not, then that tells you how much money you need to raise
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    and how much cash you need before you go cash-flow positive.
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    So, all these pieces kind of add up to the calculus of doing a start-up.
Cím:
11-15 JerseySquare_PartnersResourcesActivitiesCosts
Leírás:

11-15 JerseySquare_PartnersResourcesActivitiesCosts

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Video Language:
English
Team:
Udacity
Projekt:
EP245 - Lean Launchpad
Duration:
02:20
Udacity Robot edited Angol subtitles for 01x-15 JerseySquare Partners/Resources/Activities/Costs
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