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Wufoo: Growth vs Monetization | App Monetization | Udacity

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    >> I think when people are choosing
    between growth or monetization.
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    They think that decision applies
    to every single kind of company.
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    And I think for
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    some companies it makes sense that
    you're going to pursue growth.
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    And I think the way you're thinking
    about growth is in terms of people who
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    decide to hold off on
    monetization until later.
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    And usually that means that you have
    to build some other kind of asset,
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    that allows you to sell.
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    So, for example, social networks
    are the easiest one, right?
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    The thing you ultimately the way you're
    going to monetize that is your audience
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    or your user base and that
    information that you have from there.
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    And the only way you're going to get
    that is if you have a large amount of
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    information.
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    And so you focus on growth in
    regards to getting people and
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    getting people engaged and
    what have you.
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    And then the monetization will
    happen because you finally have
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    product market fit where advertisers
    say, this is enough information or
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    data, this is enough audience that
    we're willing to pay for this.
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    Most B2B companies or enterprise
    companies, you don't think like that.
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    It's actually far more straightforward.
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    It's a one-to-one relationship.
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    I'm making something,
    I'm making a service.
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    And on whatever parameters that you
    think your paid upgrade trigger is,
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    whether it's convenience or
    it helps you make more money or
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    it saves you on time or energy or
    people or cost savings.
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    That one-to-one relationship is a lot
    more straightforward and you can say oh,
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    that obviously it makes sense.
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    It's this for that.
Cím:
Wufoo: Growth vs Monetization | App Monetization | Udacity
Video Language:
English
Team:
Udacity
Projekt:
UD518 - App Monetization
Duration:
01:21

English (United States) subtitles

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