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You are creating a reporting application

for your customer in order for them to access

and analyze user feedback data quickly;

therefore, the UI needs to be designed for effective use.

To achieve an effective UI, adopt the

core ideas of simplicity, consistency, and usability.

First, keep it simple! Users need to find information

quickly and not struggle to locate content.

Remember to empathize with your users!

They want to be able to do their job

effectively and efficiently.

Next, think about Consistency.

Consistency in the UI allows users to easily navigate

and use the application. Consistency in the look

and behavior helps the user have a sense of control.

Some of the elements that should remain consistent

include terminology, layout, placement, and navigation.

Moving elements from screen to screen

confuses the user and ultimately

makes it hard for them to accomplish their tasks.

Remember, the user is the expert in their tasks,

so create an application that allows for

easy navigation to support their workflows.

Finally, think about usability.

Usability refers to the ease of use of a

website or application. A usable interface:

Is easy for the user to become familiar with and

move through their actions.

Allows users to achieve their tasks.

Is easy to use on subsequent visits.

Think about the user’s mental model.

Use their mental model to help you

design the application to work with the

user interpretation of applications.

This allows users to quickly integrate Medallia

reporting into their work tasks.