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Guy Kawasaki: How to Enchant Your Boss and Employees

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    Now, we're going to talk
    about enchanting up, i.e. your boss.
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    How do you enchant a boss,
    someone who works above you?
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    I hate to tell you, but
    the way to do it is
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    when your boss asks
    you to do something
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    you drop everything and do
    what he or she asks. It is that simple.
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    Most important
    lesson I could tell you
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    right now as you
    enter the job market.
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    If your boss asks you to do
    something, do it. It might be stupid.
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    It might be
    sub-optimal.
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    You may
    think, "Well,
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    I'm working on the manual.
    If I don't finish the manual
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    we can't ship
    the product."
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    Arguably, working on the
    manual is much more important
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    than making a
    PowerPoint presentation.
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    That's from
    your point of view.
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    That might not be his or her
    point of view. Drop everything.
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    Just do it!
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    Second thing
    is prototype fast.
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    Your boss gives you a project,
    says "I need this in a week."
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    The next day, come
    back with a prototype.
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    You want to come back with
    a prototype for 2 reasons.
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    One, to show that you're
    really on top of things.
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    You really did
    drop everything.
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    Second thing is a
    prototype significantly increases
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    the probability you
    will do the right thing.
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    This is the prototype for
    what became this presentation.
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    This is the level of specificity
    that I had. I had the text.
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    I even had some sample pictures,
    and I sent it to a designer.
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    I said, "This is the prototype.
    Now, you make it beautiful."
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    Create a prototype.
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    And the third thing is, you
    should always deliver bad news early.
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    You should tell people bad news,
    particularly people you work for,
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    something is going wrong.
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    If you want to be a
    world-class enchanter,
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    you not only tell people
    something is going wrong early,
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    you also tell it with some
    suggested ways to fix the problem
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    and that will
    enchant your boss.
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    The next step is to enchant
    people who work for you
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    because as you go up
    the corporate chain,
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    you will have people
    working for you.
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    This is how to make them very
    happy. First of all, you provide MAP.
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    MAP stands for mastery,
    autonomy and purpose. Let me explain.
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    Mastery means if you work for me,
    if you work for this organization,
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    you will acquire new skills.
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    You will master social media.
    You will master video editing.
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    You will master programming.
    You will master writing, master selling.
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    Whatever it is. So, we offer you
    an opportunity to improve yourself.
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    You will be improving
    yourself autonomously.
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    We are not going to
    micromanage you,
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    and you're going to be doing
    these tasks. You'll be mastering things.
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    You'll be working autonomously
    and at a higher purpose.
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    This organization has
    a higher purpose.
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    Productivity, creativity,
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    peace of mind, ending
    pollution, whatever it is.
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    We have a high purpose
    at this organization.
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    If you do these
    three things,
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    you will enchant
    people who work for you.
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    The next thing,
    empower action.
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    Basically, you're
    saying to people,
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    "I trust you. I trust your judgment.
    I empower you to take action."
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    Part of autonomous.
    Empower people to do things,
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    and the third thing is you need
    to be willing to suck it up,
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    meaning that you never
    ask people who work for you
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    to do something that you,
    yourself would not do. Right?
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    So, if you're asking someone
    to fly to Mumbai Coach,
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    you better be willing to
    fly to Mumbai Coach, too.
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    This is a picture of Mike Rowe
    of Dirty Jobs, enchanting person.
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    What makes him enchanting
    is if you watch Dirty Jobs,
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    he is willing to get
    into the sewer.
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    He is willing to get into
    the muck and the dirt, and
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    the crap and do whatever
    that crew also does.
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    That's what makes Mike Rowe
    enchanting. He sucks it up.
Titre:
Guy Kawasaki: How to Enchant Your Boss and Employees
Description:

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Langue de la vidéo:
English
Équipe:
Stanford Entrepreneurship Corner
Durée:
04:02

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