Guy Kawasaki: Endure Like The Grateful Dead

Title:
Guy Kawasaki: Endure Like The Grateful Dead
Description:

Author and entrepreneur Guy Kawasaki shares how The Grateful Dead has continued to endure as a popular musical act. The legendary band encourages access for fans to record the group's music at concerts and to then share the music with others. This seemingly counter-intuitive idea, according to Kawasaki, is an important key to the group's enduring popularity.

View more clips and share your comments at http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2677

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Video Language:
English
Team:
Stanford Entrepreneurship Corner
Duration:
01:08
http://www.youtube.com/watch?v=Uj_slqgKCiU
Format: Youtube
Primary
Original
Added   by None
Format: Youtube
Primary
Original