Introduction to Communication Science week 4: 4.6 Central and Peripheral Route

Title:
Introduction to Communication Science week 4: 4.6 Central and Peripheral Route
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1. not in the Coursera site:

Transcript of all Week 4 videos: https://d396qusza40orc.cloudfront.net/commscience/transcripts%2FTranscript_Week_4_Coursera.pdf

This lecture in .webm: http://d396qusza40orc.cloudfront.net/commscience/recoded_videos%2F4.6.69881b5cee931ead468e946a3330e0d0.webm

2. In the Coursera site, but apparently unaffected by the login block, for this lecture:

Subtitle text: https://class.coursera.org/commscience-001/lecture/subtitles?q=69_en&format=txt

Video mp4: https://class.coursera.org/commscience-001/lecture/download.mp4?lecture_id=69
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Week 4 description:
The reception and signification perspective
This week we'll cover some basic theories on message construction and (selective) processing. We will see that scholars are working towards theoretical models that give audiences a more active role in communication processes.

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