The wine world can seem extremely exclusive, expensive, refined, and almost elite. So Madelyne Meyer made it her mission to simplify wine communication. Wouldn’t it be easier and just a little bit more fun if we ordered a glass of wine that had a sweetness level of a Heinz ketchup than ordering an off-dry wine? Swiss wine expert Meyer does not only want to simplify wine language, but she wants to also create a more light-hearted wine world. How does she do this? Listen to her talk!

Madelyne Meyer connects people with wine in an unconventional way. With her website "Edvin," she conveys basic wine knowledge through videos and illustrations. Meyer started her wine journey in California, where she worked for two wineries. Subsequently, the half-Swiss half-American moved to Bordeaux where she studied wine marketing and management and interned for a wine merchant. Today she is the head of marketing and communication at Weinkellereien Aarau and passionately develops Edvin, a source for wine knowledge, ignoring all wine rules.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx