1 00:00:03,000 --> 00:00:06,000 The next step is to make something endure 2 00:00:06,000 --> 00:00:09,000 A great example of a band that is endured 3 00:00:09,000 --> 00:00:14,000 is the Grateful Dead. There are on the third and fourth generation fun. 4 00:00:14,000 --> 00:00:20,000 One of the things that the Grateful Dead does to ensure that it is enduring, 5 00:00:20,000 --> 00:00:27,000 is it has completely contrary policy, towards ripping off its music. 6 00:00:28,000 --> 00:00:32,000 The Grateful Dead supports what is called Tapers, although nobody use tape anymore. 7 00:00:32,000 --> 00:00:39,000 Tapers have a special section at every Grateful Dead concert. The Grateful Dead create a special area with great acoustics,... 8 00:00:39,000 --> 00:00:49,000 for amateurs to tape the concert, and as long you don't use that music for commercial purposes, it lets you spread it as far as wide as possible. 9 00:00:49,000 --> 00:00:58,000 Have you ever heard of any other group that would encourage you to tape the music at a concert and spread it around? 10 00:00:58,000 --> 00:01:02,000 This is one of the reasons why the Grateful Dead is enduring.