I remember years ago

when the alarm used to
go off in the morning

The first thing I did was roll over

and hit the "snooze" button.

In that instant where you have a choice

a choice to either hit the "snooze" button

and go back to sleep

in your nice, warm, fluffy, cozy bed

or open your eyes and get out of bed.

That's a choice that take discipline.
Now I didn't have any discipline.

I always took the easy route.

The most comfortable

The problem is when you make this decision

because it's the first that you make

literally the second
you wake up

you're letting yourself
off the hook

you are literally training your mind
to take the easy way out

throughout the whole day

which leads to you taking

the easy way out the whole month
all year!

Discipline is not something 
that any of us are born with.

It's a muscle that we have to train

and I don't care what anyone says
it all starts that first second.

How you start your day 
and that decision you make in that instant

isn't as small as just 
getting up a bed or not.

It's the decision that can shape 
the rest of your (f*#%ing) life

[dramatic music]

This is ain't some motivational, 
inspirational bullshit.

This is the truth.

When I was younger I dreamed 
that one day I'd get a job

that paid me fifty grand a year.

That-- for a boy where I come from
was a dream come true.

If you told me back then that 
I'd be running a seven-figure company

and building a business of my own, 
I would have laughed in your face.

It wasn't until I started to believe 
that I and I alone could shape my world

that I started achieving 
anything I wanted to.

That little decision in the morning 
if you open your eyes and get out of bed

the next decision you face that day

you're gonna now be disciplined
to not take the easy way out.

People don't realize it but that bed 
can basically represent your entire life.

If you stay in that bed,
you'll literally stand in your comfort zone

which means your day will be spent
in your comfort zone-

and your month, your year
and before you know it

you've spent your whole life
in your comfort zone,

never pushing yourself to new heights,
never trying anything new,

taking risks, moving forward.

It all starts in that first second
of your day.

So don't take it lightly.

Start building discipline.

It's something I started doing
and it helped me massively.

It ain't easy but it's worth it.

One of the worst phrases
we've ever created was

"You've got to see it to believe it."

It's a phrase created by cynical people
with small minds

that have not got any hope
that things can get better.

Can you imagine
what the world would be like

if everyone believed that this was true?

We'd have no cars, no planes,
no light in the dark

We'd never have computers
or mobile phones.

We'd never climb mountains,
break records or go to the moon.

I used to believe this rubbish.

People had it completely
the wrong way around.

Nothing can be achieved, conceived
until first it's believed.

You have to believe it to see it.

If there's something that you
want to do with your life,

that thing deep inside you 
that whispers day and night,

it will always, always just be an idea
until you choose to believe it's possible.

You have to believe it so much
that you already think it's happened.

You have to walk like it's there,
talk like it's there, believe it's there.

People are going to think you're mad,

they're going to look at you
and think you're insane.

They're going to tell you sh*t like
"It ain't possible, it's risky,

You shouldn't do it.
Be careful, stick to what you know,

stick to what you do."

Fu*k that. Follow your dreams.

These people have to see it to believe it
but you have to believe it to see it.

I was in a tough position,
19 years old, kid on the way

Earning twenty-seven pounds a day.

I could have chosen to focus 
on all the problems I was going to face,

all the pain.

Instead, I decided to change my stars.

I decided to say enough was enough
and focus on ways to change them.

It's easy to say that
"I'll try that thing tomorrow"

or "I'll do that tomorrow."
"One day I'll get in shape"

"One day I'll tell that person
how I feel."

"One day I'll start that business",
"One day I'll leave this job"

"One day I'll leave
this abusive relationship".

We've all had times we find ourselves
constantly telling ourselves

that one day we'll do that thing.

The problem is we look 
at all these opportunities around us

and we say they're risky.

What you've got to realize
is that life itself is risky.

It ain't important how long you live
what's important is how you live.

When life gets on top of you 
and you feel like it's all becoming too much

it's easy to let things 
spiral out of control.

I've been there.

That place where you feel like

the weight of the world
is on your shoulders,

things don't go your way,
that promotion at work you don't get,

you don't make the team,
that person you asked out said no,

your business is struggling,
the bills are piling up.

We all go through dark times.

My advice to you
is to focus on finding the light.

If you spend all your time
focusing on all the problems in the world

and all the problems in your life
you ain't going to be happy.

It's easy in the world that we live in today

to be consumed by all
the media-fueled negativity in the world.

You can't turn on the TV
without seeing some negative story,

all the bad.

Everyone has problems.

The difference between the people
who are happy and the people that ain't

is that the people who are happy
choose to focus on the solutions

to the problems they face,
rather than the problems themselves.

You always have a choice.

Amazing things happen
when you believe you have something.

Your brain actively goes out
to make it happen.

It starts to know its
little subtle opportunities

that you would have otherwise deleted
because it knows it's got a job to do

to get you what you want.

It's all about perspective.

Constantly tell yourself
how much worse things could be

and you could actually be thankful
for the way you've got things at the moment

Your world and your life
can truly be anything you make it,

but you've got to make it.

Don't take it lightly.

Start building discipline into your life
by not taking the easy way out.

Most of us are told growing up
that we can be anything we want to be

and most of us hear it,
but we don't listen.

We don't believe it.

I'm here to tell you today that
it ain't a load of rubbish, it's true.

You can be who you want to be.
You can do what you want to do,

see what you want to see.

It's all in your power and no one else's
but you've got to believe it.

If you believe it
you can achieve it, baby!

Whatever it is.

I used to believe to my core that
I was going to run my own company

and make more money
than I currently did

and have a family and be happy.

Even when I was dead-broke,
skinned as a bean

I would never worry

because I believed with everything in me
that I could change it.

You've got to stare all that in the face
and say, "You can't beat me, I'm too strong."

What most people do is they roll over,
but you can't.

It ain't going to be easy.

Most of the time you're going to feel
like there's no way out,

that you can't do it,

but listen to me when I say
there is always hope.

You have to take control
and attack it head-on,

Because as soon as you do this,
just once,

just like a muscle lifting weights,
you've become stronger.

You've become comfortable being uncomfortable,

and before you know it,
you've become a machine

and nothing, nothing on the outside
can affect you

because your mind's trying to
beat it down.

Never run, always fight.

Take control of your life
and you'll change it forever.

Go get in shape,
go tell that person how you feel,

go start that business,
go leave that job,

go leave that abusive relationship.

Deep down you know you should do it,
but you've got to risk it all.

Not doing it definitely 
guarantees one thing,

that you'll get to the end of your life
and regret that you didn't even try.

You can either be a victim of your life
or the master of it,

but the choice is always yours.

Go out and get it,
don't take 'no' for an answer.

If you get knocked down,
get back up again.

You can never foul if you never give in.

Stop being a victim,
stop letting life push you around

and start fighting back,

because the minute you tell yourself
that you control this shit

is the minute you can start to change it.

It all starts 
the moment you take responsibility

and say to yourself
"I can make out of this life what I want

and no one and nothing
is going to shape my destiny but me."

I'm here to tell you today
that you can have anything you want,

be anyone you want.

Believe you can do it
and work hard to get it

and it's yours.

Never wait and 'see to believe it',
believe it and you'll see it.