0:00:11.501,0:00:21.327
571,230,000 pounds of paper towels

0:00:21.327,0:00:25.093
are used by Americans every year.

0:00:27.313,0:00:29.737
If we could --[br]correction, wrong figure.

0:00:29.738,0:00:32.235
13 billion used every year.

0:00:32.237,0:00:35.324
If we could reduce[br]the usage of paper towels,

0:00:35.325,0:00:38.354
one paper towel per person per day,

0:00:38.355,0:00:45.557
571,230,000 pounds of paper not used.

0:00:45.618,0:00:47.831
We could do that.

0:00:47.832,0:00:51.330
Now there are all kinds[br]of paper towel dispensers.

0:00:51.334,0:00:53.252
There's the trifold.

0:00:53.253,0:00:56.080
People typically take two or three.

0:00:56.081,0:00:58.456
There's the one that cuts it --

0:00:58.456,0:00:59.815
that you have to tear off.

0:00:59.815,0:01:02.754
People go one, two, three, four tear.[br]This much, right.

0:01:02.755,0:01:06.372
There's the one that cuts itself.

0:01:06.373,0:01:08.820
People go one, two, three, four.

0:01:10.111,0:01:13.892
Or there's the same thing[br]but recycled paper.

0:01:13.893,0:01:15.312
You have to get five of those

0:01:15.312,0:01:17.460
because they're not[br]as absorbent of course.

0:01:17.461,0:01:18.930
(Laughter)

0:01:18.930,0:01:24.520
The fact is you can do it all[br]with one towel.

0:01:25.421,0:01:27.269
The key, two words.

0:01:27.269,0:01:31.198
This half of the room[br]your word is 'shake.'

0:01:31.199,0:01:32.571
Let's hear it, 'shake.'

0:01:32.572,0:01:34.107
(Audience) Shake.[br]Joe Smith: Louder.

0:01:34.107,0:01:35.484
(Audience) Shake.

0:01:35.484,0:01:37.541
Your word is 'fold.'

0:01:37.542,0:01:39.876
(Audience) Fold.[br]JS: Again.

0:01:39.889,0:01:41.623
(Audience) Fold.[br]JS: Really loud.

0:01:41.623,0:01:43.420
(Audience) Shake.[br](Audience) Fold.

0:01:43.420,0:01:47.225
OK. (Laughter)[br]Wet hands.

0:01:47.225,0:01:52.158
Shake. One, two, three, four, five, six,[br]seven, eight, nine, ten, eleven, twelve.

0:01:52.158,0:01:57.661
Why 12? 12 apostles. 12 tribes.[br]12 zodiac signs. 12 months.

0:01:57.661,0:02:01.942
The one I like the best[br]it's the biggest number with one syllable.

0:02:01.943,0:02:03.154
(Laughter)

0:02:05.918,0:02:06.998
Trifold.

0:02:06.998,0:02:08.015
(Applause)

0:02:08.015,0:02:09.043
Fold.

0:02:13.072,0:02:13.963
Dry.

0:02:15.043,0:02:16.368
(Applause)

0:02:18.898,0:02:20.199
(Audience) Shake.

0:02:23.319,0:02:24.820
(Audience) Fold.

0:02:26.744,0:02:28.625
Cuts itself. Fold.

0:02:28.626,0:02:31.333
The fold is important[br]because it allows

0:02:31.333,0:02:34.600
interstitial suspension.

0:02:34.600,0:02:37.098
You don't have to remember[br]that part but trust me.

0:02:37.098,0:02:38.566
(Laughter)

0:02:42.126,0:02:43.491
(Audience) Shake.

0:02:46.472,0:02:47.841
(Audience) Fold.

0:02:49.033,0:02:50.579
Cuts itself.

0:02:54.325,0:02:57.691
The funny thing is I get my hands drier[br]than people do with three or four

0:02:57.691,0:03:00.337
because they can't get in[br]between the cracks.

0:03:00.338,0:03:03.116
If you think this isn't as good.

0:03:03.116,0:03:04.581
(Audience) Shake.

0:03:06.981,0:03:08.732
(Audience) Fold.

0:03:12.092,0:03:15.517
Now, there's now a real fancy invention.

0:03:15.517,0:03:18.917
It's the one where you wave[br]your hand and it kicks it out.

0:03:19.288,0:03:21.573
It's was too big a towel.

0:03:21.573,0:03:23.991
Let me tell you a secret[br]if you're really quick,

0:03:23.991,0:03:26.779
if you're really quick[br]and I can prove this...

0:03:26.780,0:03:31.150
This is half a towel[br]from the dispenser in this building.

0:03:31.151,0:03:34.286
How? As soon as it starts[br]you just tear it off.

0:03:34.286,0:03:37.699
It's smart enough to stop[br]and you get half a towel.

0:03:37.700,0:03:40.224
(Laughter)

0:03:40.225,0:03:41.818
(Audience) Shake.

0:03:44.182,0:03:45.849
(Audience) Fold.

0:03:53.792,0:03:56.287
Now let's all say it together.

0:03:56.287,0:03:58.355
(Audience) & JS: Shake.

0:03:58.355,0:03:59.834
(Audience) & JS: Fold.

0:04:00.602,0:04:02.970
You will for the rest of your life

0:04:02.970,0:04:07.508
remember those words[br]every time you pick up a paper towel.

0:04:07.508,0:04:12.286
And remember: one towel[br]per person for one year.

0:04:12.287,0:04:15.999
571,230,000 pounds of paper.

0:04:16.000,0:04:19.646
No small thing.[br]And next year, toilet paper.

0:04:19.646,0:04:21.945
(Laughter)