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Optimize Mobile Commerce | Monetization Strategies | App Monetization | Udacity

  • 0:00 - 0:05
    As entrepreneurs are trying to build
    our their e-commerce business,
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    it's really important to
    understand the impact
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    mobile devices had on
    commerce in general.
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    For a long time,
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    it was thought that purchasing
    on a mobile phone can't happen.
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    You have to type in all
    this extra information.
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    But more and
    more it's becoming really obvious
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    that that's where people
    are spending all of their time.
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    So in the same way people were shopping
    online on their PC's a long time ago,
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    now a lot of that commerce
    happens on the phone.
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    So, it's really important to really
    think about how do you optimize your
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    experience, and your purchase experience
    specifically, for the mobile device.
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    And so things like thinking
    about how can you auto fill
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    information based off of what's
    already in your phone built in there?
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    And thinking about,
    as you're actually have different
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    interactions with your website.
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    Think about how much space do I actually
    have on this screen to actually
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    fit in all the different buttons.
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    Like if you want to offer reviews,
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    like the ability to choose color,
    ability to choose size.
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    Like ability to sort of switch
    between a lot of different images of
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    the same product.
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    One of the things that you realize
    is that you have to make trade offs.
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    And the only way you
    can really understand
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    how to make those trade-offs
    is through testing.
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    And really figuring out,
    if I have this button here, which takes
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    up the full screen, or opposed to having
    two different buttons on that screen.
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    How does that impact
    the conversion rate?
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    Because of the focus more and
    more on the mobile device.
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    Testing becomes more and more important
    because you don't have all that much
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    real estate to actually work with.
Title:
Optimize Mobile Commerce | Monetization Strategies | App Monetization | Udacity
Video Language:
English
Team:
Udacity
Project:
UD518 - App Monetization
Duration:
02:13

English (United States) subtitles

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