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How captions increase ROI and audience for media creators | Svetlana Kouznetsova | TEDxFultonStreet

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Producers of video and live events all want a larger audience. One of the most cost-effective ways to increase audience size is to provide quality captions. This serves not only the deaf and hard-of-hearing communities, but also the enormous fraction of viewers who are muted — including most content on facebook or on television in noisy venues. Svetlana Kouznetsova (Sveta) is a NYC-based user experience and accessibility consultant helping businesses make their products and services user-friendly and accessible to more people. Sveta works with business owners, media producers, corporations, educational institutions, event organizers. She has an MS in Internet Technology, several advanced certifications, and project experience with national/international organizations and non-profit/educational institutions. Sveta is also a founder of Audio Accessibility and provides consulting and training to businesses to help them improve quality captioning and other types of communication access to their audio, podcasts, videos, events in order to reach a wider audience. Sveta is an experienced speaker and author of a book, “Sound Is Not Enough: Captioning as Universal Design.” You can follow her on Twitter via @svknyc and @audio_a11y and check out her website for more information.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx