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Monetization Pitfalls | Implement a Monetization Strategy | App Monetization | Udacity

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    There are a few really common pitfalls
    that developers should avoid.
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    First and foremost,
    it's using your analytics improperly.
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    A good example of this is
    relying on vanity metrics.
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    Vanity metrics are things
    such as daily active users.
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    These might be extremely large,
    attractive numbers, 100,000, a million
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    people but they don't actually tell you
    how the app or the game is performing.
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    You might have a huge number of people
    but nobody's actually monetizing,
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    or the percentage of the people
    that are monetizing,
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    even though the average revenue
    per user is really high,
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    the percentage of total people who
    are making a purchase is absurdly low.
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    You're leaving money on the table.
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    Make sure that you're not
    relying on those vanity metrics.
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    Make sure you're tracking
    exactly the right things.
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    Only things that actually determine
    whether or not you're making money or
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    retaining users.
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    It might be interesting to see how many
    people are engaging with the multiplayer
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    feature within your game but if it's
    not actually contributing to your
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    monetization, the percentage of
    people that are making a purchase or
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    sticking around or
    sharing the game with their friends,
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    then it makes the most sense to
    leave that out of your analysis.
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    Finally, when looking at your analytics,
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    make sure you're not getting
    consumed with the minutia.
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    In a lot of cases, there will
    be a great degree of noise but
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    not a whole lot of signal, particularly
    statistically significant signal.
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    Make sure that in the end,
    if you see a small day to day, or
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    week to week fluctuations that
    you're only acting on it if it's
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    actually something that is significant.
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    One mistake that we see a lot,
    is that developers rely on one
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    particular ad network, or a monetization
    method for all of their monetization.
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    You don't want to put all
    of your eggs in one basket.
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    Even if you have a great relationship
    with whoever the person is that sold you
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    that particular method,
    make sure that there are fallbacks,
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    just in case there's a problem.
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    Finally, don't use emotion or
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    don't rely on an emotion in
    order to make your decisions.
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    Do everything based on the numbers.
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    There's great data somewhere out there
    that's going to determine exactly what's
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    right for you,
    all you have to do is find it.
Title:
Monetization Pitfalls | Implement a Monetization Strategy | App Monetization | Udacity
Video Language:
English
Team:
Udacity
Project:
UD518 - App Monetization
Duration:
02:12

English (United States) subtitles

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