The human insights missing from big data

Title:
The human insights missing from big data
Speaker:
Tricia Wang
Description:

Why do so many companies make bad decisions, even when they have access to unprecedented amounts of data? With stories from Nokia to Netflix to the oracles of ancient Greece, Tricia Wang demystifies big data and identifies its pitfalls, suggesting that "thick data" -- precious, unquantifiable insights from actual people -- can help us make the right business decisions and thrive in the unknown.

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Video Language:
English
Team:
closed TED
Project:
TEDTalks
Duration:
16:12
Format: HTML5
Primary
Original