This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

Paul Rulkens is an expert in achieving big goals in the easiest, fastest and most elegant way possible. Originally trained as a chemical engineer, he has moved his focus to the fascinating field of high performance. His work is based on his knowledge and experience about the practical application of behavioral psychology, neuroscience and especially common sense. He currently works worldwide to make successful people, teams and organizations even more successful. He lives with his wife and two children in Maastricht.